Digital Marketing for Dummies - Digital Strategy and Channel Mix

From 17.62 $ /h

Provide basic Digital knowledge to students and those who just want to enter the Digital Marketing workforce. Details:
- Digital Strategy
- Digital Channels: Social Media, Paid Search, Display Ads, SEO, Programmatic Buying
- Digital Tracking
- Digital Innovation and Technology

Location

Online from Netherlands

About Me

A digital and content marketing specialist with 11 years of working experience in demanding and fast-paced environments from agency to client background. Exceptionally skilled at Digital Strategy, Digital Plan & Execution, Content Marketing, Performance & Data-driven Marketing across channels of Social, Video, eCommerce, SEO & paid search.

Education

Dublin City University - MSc. in Electronic Commerce; Ireland
Ho Chi Minh University of Social Sciences and Humanities - English Linguistics and Literature - GPA: Distinction

Experience / Qualifications

11 years of working experience in Digital Marketing, Content and Advertising field.
Companies: Unilever, Vietnam Esports, Vietbuzzads, Dentsu Alpha
Qualification:
- Master degree in Electronic Commerce
- Bachelor Degree in English Linguistics
- Certificate in SPSS, Tableau, Digital courses, Google Analytic, Programmatic, SEO, Moz, Business Management.

Age

Adults (18-64 years old)

Student level

Beginner

Intermediate

Duration

120 minutes

The class is taught in

English

Vietnamese

Skills

Marketing

Advertising

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Abdelmalek

5.0

(1)

Certified ESL/English Instructor Specializing in Secondary ,Adult EducationI and marketing business ,am a Native English speaker from UK and morocco I have been teaching English for over 10 years. I have taught students in 3countries, between the ages of 4 and 60 years old. I have a Bachelors Degree in Marketing Business and a TESOL Teacher Certification. I enjoy all levels and ages of teaching and work with my students to teach what they want to learn, and then I create my lesson plans based upon their individual needs. I specialize in Secondary and Adult Education. I have taught in the U.K , Singapore and Morocco .Our first lesson will be an assessment of your current skill level, and learning more about what you want to focus on. From there I will create lesson plans specifically for your level and area of focus, so we will be working on what you want to work on! I can help with homework, learning English from beginner to advanced, business documents, application, CV's, cover letters, exams...or just working on speaking and pronunciation. It is up to you! I love what I do because it is helping people reach their dreams, whatever they might be. I also enjoy the moment when the student "gets it" - that is what makes my job so rewarding! I use many video platforms:other than Skype if you have a preference. I can use any program that can be downloaded. Let me know what works best for you. Come for a lesson and I'll let you decide what you want to work on!

Fatih

5.0

(1)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(1)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(1)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Vanessa

5.0

(1)

Selling online is something that any entrepreneur, businessperson, or natural person who wants to develop their personal brand should know. In this course you will learn the tricks, discoveries, tools, processes, so that your digital business can take the next step and you can position your brand in the digital ecosystem. It is also dedicated to marketing professionals who want to specialize and enhance their digital marketing skills to stand out in their jobs and lead the digital strategy of the brands they represent. Through dynamic, participatory, explanatory learning with examples, you will be able to understand how to scale your business and/or professional career.

Abir

5.0

(1)

Welcome to my comprehensive online digital marketing course, your ultimate gateway to mastering the fast-paced landscape of online promotion! 📊
Taught by an industry professional with a Bachelor’s degree in Marketing and Digital Marketing, this course equips you with the essential, high-demand skills needed to thrive in the digital realm. Whether you are a marketing enthusiast starting from zero or a professional looking to upscale your business, these personalized digital marketing classes are tailored entirely to your goals.
🎯 Key Skills You Will Master:
🔍 Search Engine Optimization (SEO): Learn how to rank websites on Google and drive organic traffic.
📱 Social Media Marketing: Master strategic content creation and campaign management across top platforms.
✍️ Content Marketing: Discover the power of storytelling to build brand loyalty and engage audiences.
📧 Email Campaigns: Understand the nuances of email marketing to build relationships and boost conversions.
📈 Data & Analytics: Unravel the mysteries of analytics to make smart, data-driven business decisions.
💡 Why Choose This Training?
🎯 100% Personalized (1-on-1): Unlike pre-recorded courses, we focus dynamically on your specific business, career needs, or industry.
💼 Hands-On Experience: Gain real skills by crafting effective, real-world digital campaigns during our sessions.
Stay ahead in the rapidly evolving digital landscape and transform your skills into a powerful career tool!
Ready to level up your expertise? Book your first digital marketing lesson today and let's build your success together! 🚀

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Gladys

5.0

(1)

I have over 12 years of teaching experience in Switzerland, Argentina, and Mexico, so I design each session to be precisely tailored to your goals, whether professional, academic, or personal. Whether you're an executive, a researcher, or a traveler, the content is filtered to be relevant to you today and applicable to your daily life. My main objective is that, with the help of English if you're a beginner, we'll facilitate understanding and gradually allow you to open your mind to Spanish.

Giacoma

5.0

(1)

Every student is unique, which is why my lessons are 100% personalized according to your level (from absolute beginner to advanced) and your specific goals.

Based on your needs, we can focus on:

1. Business & Professional Italian:
Ideal for expats, managers, and professionals. We will focus on industry-specific vocabulary, writing professional emails, and communicating clearly during meetings or negotiations with Italian clients.

️ 2. Travel & Relocation Italian:
Planning a trip or moving to Italy? We will simulate real-life scenarios (ordering at a restaurant, speaking with locals, handling daily bureaucracy) so you can experience the real Dolce Vita and integrate smoothly.

️ 3. Conversational Fluency & Heritage:
For adults who want to challenge themselves or reconnect with their roots. We will focus on fluid communication, modern culture, and breaking the language barrier.

What we actually do during our sessions:
Guided and engaging conversation
Applied grammar (made simple and practical!)
Reading and listening comprehension
Simulations of real-life and workplace situations
Focus on pronunciation and natural flow

Don't let language barriers hold you back. Book your first lesson today, and let's build a customized learning plan that perfectly fits your goals and your busy schedule.

5.0

(1)

Business subjects often feel difficult because they stay too theoretical.

As a BBA and Business Studies tutor, I created this course to make management and marketing simple, practical, and exam-focused.

In this course, you’ll learn core concepts, understand real business case studies, and master answer-writing, assignments, and projects with confidence.

We cover all Management, Administration and Marketing subjects in a clear and structured way. (Accounting is not included.)

By the end, you’ll not only understand the concepts but also know how to score high in exams.

Kevin

5.0

(1)

Do you want to strengthen your skills in marketing, communication, or business administration? Whether you are a student, just starting out in the field, or want to refresh your knowledge — I will help you advance with targeted, practical guidance at your level.
What do I offer?
In this course, we combine theory with practice. We work on the topics you need, at your own pace. Think of:

Marketing: target audience analysis, positioning, marketing mix (4P/7P), campaign planning, social media strategy and content marketing
Communication: internal and external communication, storytelling, brand identity, persuasiveness and presentation skills
Business Administration: business models, strategy (SWOT, DESTEP, Porter), organizational theory, and basic principles of finance and HRM

For whom?

HBO and university students who are struggling with their studies or thesis
Professionals who want to retrain or upskill
Entrepreneurs who want to refine their marketing strategy

Method
I always work based on your learning needs. During the sessions — online or in Amsterdam — we combine explanation, case studies, and practice. You will receive concrete tools and insights that you can apply immediately.
Background
I have extensive experience in both education and the practice of marketing and communication. I know how theory works in the real world — and how to convey that knowledge clearly and accessibly.

- Amsterdam (also available online)
- Flexible hours, including weekends
Feel free to contact us for a no-obligation introductory meeting.

Sihem

5.0

(1)

Hello and welcome !

With degrees in Marketing and Teaching English as a Foreign Language (TEFL), I offer personalized and dynamic support to help you achieve your language and professional goals. Drawing on extensive experience in the corporate and training sectors, I tailor my teaching methods to your specific needs.

🎯 Target audiences & Specific features:
Academic & University Support: Homework help, exam preparation, strengthening of grammar, pronunciation and written/oral expression.

Business English: Preparation for a job interview, writing CVs, cover letters, or preparation for working/studying abroad.

Soft Skills & Self-Confidence: Development of public speaking and interpersonal skills in English.

Introduction to Marketing: Support course for students or professionals wishing to master the key concepts of marketing and communication.

🛠️ My Teaching Method:
My approach is learner-centered. I don't use a rigid method: each course is custom-designed to suit your level and objectives. We will use a variety of interactive materials (articles, case studies, thematic discussions) to make learning concrete, engaging, and immediately applicable.

Whether you are starting from scratch or looking to improve your professional English to boost your career, I will be delighted to guide you step by step, with kindness and rigor.

Feel free to contact me to discuss your needs and schedule our first session!

Abby

5.0

(1)

I offer Business classes for high school, college, and aspiring entrepreneurs who want to strengthen their understanding of Marketing, Business Administration, and Leadership Development. My lessons are tailored to each student's learning goals and pace, making business concepts easy to understand through practical examples and real-world applications. Whether you need help with coursework, exam preparation, or developing essential business and leadership skills, I will guide you in a supportive and engaging learning environment to help you build confidence and achieve your academic or career goals.

Mansi

5.0

(1)

Hello! I'm Mansi, an Economics and Business tutor from India with over 8 years of teaching experience and more than 10,000 hours of online instruction. I have worked with students from diverse countries and academic backgrounds, helping them build a strong understanding of Economics, Business, and related quantitative concepts.

My teaching philosophy is simple: complex concepts become easy when they're explained the right way. I tailor every lesson to your learning style and use an interactive approach that includes digital whiteboards, visual explanations, real-world examples, and practical scenarios. Rather than memorizing theories, you'll learn how to apply them confidently in exams, assignments, and everyday decision-making.

Whether you're preparing for school or university exams, need help with coursework, or simply want to strengthen your understanding of Economics or Business, I'll create lessons that are structured, engaging, and focused on your goals.

Book a lesson with me, and let's discuss your learning objectives, identify the areas where you need support, and create a plan to help you succeed. I look forward to learning with you!