Philippe
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    from61.59USD/ h

    Marketing & Brand Management Training - All Levels

    Translated using Google Translate. Click to view original.
    About the course:
    - This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
    I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

    About me:
    - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

    Extra information

    Translated using Google Translate. Click to view original.
    Course materials are prepared according to need and delivered in PDF format.

    Location

    At teacher's location: Rue de l'Ecole-de-Médecine, 1205 Genève, Suisse
    At student's location: Around Onex, Switzerland
    Online via webcam

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    General info

    Skills:

    Age:

    Teenagers (13-17 years old)
    Adults (18-64 years old)
    Seniors (65+ years old)

    Student level:

    Beginner
    Intermediate
    Advanced

    Duration:

    60 minutes

    The class is taught in:

    French, English, Dutch

    About Me

    Translated using Google Translate. Click to view original.
    I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars.

    Education

    Translated using Google Translate. Click to view original.
    Master in Management Engineering at Solvay Brussels School of Economics & Management
    Master in Management at HEC Lausanne
    Bachelor in Management Engineering at the University Faculty of Namur

    Experience / Qualifications

    Translated using Google Translate. Click to view original.
    In my free time, I am a marketing assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
    My objective is to "get people moving" and help them discover the benefits (and joys!) of running! Running is healthy and can have an incredibly positive impact on your life, both physically as well as mentally. Yet, as simple as running may be, it certainly isn’t easy. Especially when you’re a beginner. ‘Starting to run is like trying to push forward a parked car. It requires much more effort than when it's already rolling, and...it goes easier when someone helps you!'. Hence, I want to be the buddy who helps you with your "first steps"!
    About the course: - This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be: 1. Market & Competitors 2. Customers 3. Value Proposition 4. Partners 5. Resources 6. Relationships 7. Channels Sale 8. Marketing Plan 9. Income & Costs 10. Profitability & Financing About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing. - I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
    About the course: - This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
    I offer a complete introduction to the writing of a CV, cover letters, as well as the preparation of job interviews (to be chosen according to your needs). 1. Assistance to the EDITOR OF CURRICULUM VITAE 2. HELP WITH THE WRITING OF MOTIVATION LETTERS 3. Preparation for HIRE INTERVIEWS For (1) and (2): If writing starts from scratch, 2-3 hours should be allowed. If it's just perfecting 1-2 hours should be enough. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. - - During my free time, I am a marketing assistant at the Solvay Business School Brussels School of Economics & Management, and I also give coaching to Young Graduates through our Mentoring program. - I practice triathlon and sailing.

    Ask a question

    Send a message explaining your needs and Philippe will reply soon:
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    Ex. "Hi, when are you available to meet for a lesson?"

    Availability of a typical week

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    from $61.59At teacher's location
    from $61.59Online via webcam
    from $96.79At student's home

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

    Online reputation

    • Instructor since April 2018
    • Google+ connected

    Availability of a typical week

    MonTueWedThuFriSatSun
    7              
    8              
    9              
    10              
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    18  Monday at 18:00  Tuesday at 18:00  Wednesday at 18:00  Thursday at 18:00      
    19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00      
    20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00      
    21              
    22              
    23              
    from $61.59At teacher's location
    from $61.59Online via webcam
    from $96.79At student's home

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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