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eCommerce (for Beginners): Amazon, Content, Lean Start-Up and more

This class is for beginners who would like to know more about eCommerce.
As former Amazon and Yahoo employee and eCommerce Strategist working for multinational companies, I can tell you about the importance of eCommerce, the new trends, the characteristics of eco-systems like Amazon and Alibaba, but also how to think and act lean following the Lean Start-Up methodologies as a new way to test things cheap, so that you can test your business ideas and try to create your own start-up.
If you don't know anything what I am talking about, that's great. This is class is for you.

Extra information

Bring your smile and curiosity. Bring your laptop and smartphone if possible (if not, no worries).

Location

At teacher's location: Meent, Rotterdam, Netherlands
Online via webcam
At student's location: Around Rotterdam, Netherlands

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General info

Age:
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Duration:
30 minutes
45 minutes
60 minutes
The class is taught in:English, Italian

About Me

I have been a passionate Venture leader, and builder of digital products and hyper-growth programs since my tech career (Yahoo, Amazon) started.

I was born in Verona (Italy) and am now living in Rotterdam (The Netherlands), since a couple of years. I speak three languages fluently: Italian (mother tongue), English and Spanish (C1 advanced professional level).

I am a Senior eCommerce and Content Marketing expert with more than fifteen years of experience in eCommerce, currently working in a strategic and highly visible position for a multinational company.

I am also a business author who writes articles published in the recognized Data Driven Investor Publications on Medium about online communities, Direct-to-Consumer businesses, new business models, Web3 / NFT, eCommerce, Amazon, and much more.

As an ambassador for the digital and spatial era, I have dedicated special attention lately to emerging technologies such as Web3 blockchain, NFT, and the Metaverse, for which I have a genuine passion and interest.

Due to my interest in machine learning and neural networks, I created a side hustle and passion project around non-fungible tokens and generative AI art called BlackCube. The vision is to bring viewers on a magical discovery journey into the realm of augmented digital art, made by artificial intelligence yet conceptualized by a human.

Finally, I act as a community moderator on the social media Discord and for start-up projects Pixlr Genesis and Contrastive. This means I know about Go-To-Community strategies.

Education

• (Upcoming) STANFORD – Executive Leadership Development (Apr. – May 2023) | Candidacy accepted and confirmed

• NAS Academy – How Brands Should Enter the Metaverse and NFT Space | Masterclass (Sept. 2022)

• Growth Tribe – Digital Marketing | Immersive Course (Apr. – Sept. 2022)

• Rotterdam School of Management – Digital Strategy | Executive Certification (Jun. 2022)
o Strategy with emerging disruptive technologies (Web3, AI, Blockchain)

• Growth Tribe – Leadership: Re-Think – Lead Differently | Six Weeks Immersive Course (Jun. – Jul. 2021) | Grade: Distinction

• INSEAD – Building Digital Partnerships, Alliances, New Business Models, Platforms & Eco-systems
o Six Weeks Immersive Course (Oct. – Dec. 2020) | Grade: Distinction

• Growth Tribe – Growth Hacking Marketing | Six Weeks Immersive Course (Jul. – Aug. 2020) | Certified growth hacker

• HEC Paris – Business Model Innovation & Start-up financing | Certification (2017)

• Innoleaps – Startup & Business Model Innovation Masterclass (2016)
o Strategist and product leader in the accelerator program for Unilever | Three months

• University of Verona – Master’s Degree in Humanities and Sciences studies (Human Resources) and Talent Development (2008)
• University of Verona – Bachelor’s Degree in Languages for Marketing / Economics and Business Hospitality Management (2007)

Experience / Qualifications

Specialties:
- Go-t-Market and Go-to-Community strategies, Omnichannel and eRetail experience
- Amazon Italy founder, knowledge of the Amazon eco-system (Amazon Media Group, AMS), Amazon Traffic, Online Content, Merchandising, Catalog, Retail and Marketplace expert
- Start-up experience (early-stage startup, late growth, scale-up) and FMCG experience
- Business Online Strategy
- Digital Marketing, Digital Strategy
- Content Management (CRM, CMS)
- Data expert, advanced in Excel
- SEO, SEM, PPC, Paid Search & Organic, Paid Social & Organic
- Entrepreneur, Intrapreneur within FMCG
- Program Management and Project Management with SCRUM/AGILE approach
- Business Author and Writer on Medium
- Mentor, Keynote Speaker, and Chairman at conferences
- Highly proficient in Business English and Spanish

Reviews (1)

A very knowledgeable teacher. I whole recommend him to anyone needing any help with eCommerce / business growth.
This class is for people who wants to land a job in a tech company like Amazon. The focus is on how to prepare for your job interview and how to answer to the most common interview questions. Also, you will learn how to create an effective curriculum vitae, cover letter and the secret ingredient that allowed me to land a job in great companies like Yahoo and Amazon. As former Amazon employee, one of the Top interviewer in the company in the years 2011-2016 and Top European Amazon corporate trainer in 2016, I have the authority to teach you how to get a successful hire.

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Availability of a typical week

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from $55.73Online via webcam
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Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since August 2018
  • 1 repeat student
  • Phone number verified
  • Linkedin connected
    500+ connections

Availability of a typical week

(GMT -04:00) New York
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from $55.73At teacher's location
from $55.73Online via webcam
from $70.74At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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