Hilaire
Trusted teacher
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Trusted teacher
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from119.15USD/ h

Commercial Marketing Course for Professionals and Students

Translated using Google Translate. Click to view original.
Modules:

Marketing Mix - 4P

Marketing Tactics

The Brand - Level 1

The Brand - Level 2

The Brand - Level 3



Objectives by modules:

Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- Being competitive in a constantly evolving market

- Improve knowledge of market planning processes

- Have a set of tools that will help you design, implement and monitor your marketing plan

Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.

The Brand - Level 1: Increase the knowledge behind the brand.

- Brief overview of Branding and Marketing

- Creative process: making a Brand (why, how and what)

- The brand's identity: the consolidation of the brand

The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- The Brand for the target customer in the different markets

- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns

- The Brand and Brand Development Model Process

- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand

Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.

- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding

- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Extra information

Translated using Google Translate. Click to view original.
This course can also be given to groups.

Location

At student's location: Around Lausanne, Switzerland
At student's location: Around Geneva, Switzerland
Online via webcam

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General info

Skills:
Age:
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:French, English, Italian, Spanish, Arabic, Russian, German, Portuguese, Chinese, Japanese

About Me

Translated using Google Translate. Click to view original.
Our institute is a network of independent professionals in Switzerland and abroad for the promotion of the right to quality education and training for all. It is an establishment endowed with a Social and Environmental Commitment Charter which lays down performance directives and minimum service rules which guarantee all learners and customers complete satisfaction and the success of their educational project or professional.

Education

Translated using Google Translate. Click to view original.
Our institute is made up of highly qualified professionals in around fifty teaching disciplines. Our teachers hold at least a license or Bachelor in the teaching discipline and undertake to respect the quality standards inherent in the ethics and professional conduct applicable in their teaching context.

Experience / Qualifications

Translated using Google Translate. Click to view original.
The success of our mandates is partly based on the strong experience of our handpicked staff and our experience requirements are strict enough to benefit from our confidence. A minimum of five years of professional experience is required to work at our establishment.

Reviews (1)

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EducPourTous offers support classes for all primary and secondary school students, as well as students from universities, colleges of higher and technical education and universities in Statistics, Accounting and Finance, Mathematics, Physics, Chemistry, Computer Science and several other teaching disciplines. Classes are taught by carefully selected professionals who meet strict quality standards to ensure the desired success. We offer individual and group support courses, at home, on our premises, by videoconference or by correspondence.
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This course is taught by African teachers and aims to instill in participants not only the language skills of reading, oral communication, written expression and oral comprehension, but above all to instill in them oral cultures and traditions. African women. African languages • Bassa • Diola • Egyptian • Hausa • Kikongo • Lingala • Mandinka • Peul • Serere • Swahili • Tshiluba • Wolof • Yoruba • Zulu And more on request.
Our language teaching program is tailored to the specific needs of the learner and his / her environment. You have the opportunity to start at any time. At home, in the office, individual or group courses, intensive, business, distance courses, immersion courses, exam preparation or tutoring. Are you beginners or just curious? Are you intermediate or advanced? You are all welcome!

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from $119.15Online via webcam
from $178.73At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since February 2017
  • 1 repeat student
  • Phone number verified

Availability of a typical week

MonTueWedThuFriSatSun
7              
8      Wednesday at 8:00        
9      Wednesday at 9:00        
10      Wednesday at 10:00        
11      Wednesday at 11:00        
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19              
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from $119.15Online via webcam
from $178.73At student's home

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Espace Cours
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Cours Coaching
IMPROVING YOUR PERSONAL & PROFESSIONAL RELATIONSHIPS: COMMUNICATION AT THE SERVICE OF EMOTIONAL INTELLIGENCE & EMPATHY
➤ From NVC (Non-Violent Communication) through the pragmatic tools of empathy and emotional intelligence. From personal to professional. From theory to practice with simulations. It is about putting in place rational tools to defuse conflicts and enter your comfort / security zone. In particular, simple techniques which make it possible to improve intimate, personal and professional relationships, or even to resolve and manage violent situations in a harmonious, effective and lasting way. ➤ Indeed, the objective is to improve personal / professional communication & overcome any resulting conflicts. So how do you get a clear message across and make a difference? ➤ More precisely, the objectives are to: 0. Understand and identify the issues / risks then find a balance between empathy and conviction 1. Use interpersonal communication techniques resulting from mediation to defuse tensions and gain distance 2. Dissociate the relational and the nature of the disagreement - Overcome cognitive and psychological obstacles 3. Acquire the techniques of self-defense and mastery without hurting and being injured 4. Face and then defuse difficult behaviors (blackmail attempts, threats, destabilization) or even dangerous with a mediation strategy 5. Develop conflict management and negotiation skills, alternating attentive listening, active speaking and rationality in the face of the limited rationality of the angry individual. ➤ Whether your objective is personal or professional, defusing conflicts, negotiating and speaking relevant and successful must always be effective and efficient, with clear, simple and powerful messages, creating an adequacy between the message received and the message sent. Consistency between form and substance. ➤ So, how to listen and be listened to, convince and be impactful, challenge and mark the spirits, enhance its content, address its audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-confidence, but also to work on one's leadership & charisma. ➤ So, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a methodology: ✓Tools and deployment of conflict management tools, including NVC ✓ Perfecting your rhetoric / repartee ✓Body Language fundamentals to support and not interfere with speech while showing conviction & convincing, thus ensuring consistency between content & form ✓Techniques to put the interlocutor at ease and appear friendly / interested ✓To succeed in negotiation / mediation ✓To learn to say 'no' in three steps AND get them to say 'yes' ✓To turn sentences into positive AND constructive ✓To put NLP (neuro-linguistic programming) at the service of non-violent communication ✓To adopt an effective, simple language, just by engaging ✓To use sentences, turns & expressions to be precise, simple, effective & challenge (…) ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, this from the 1st session. ➤ This training allows you to learn about the concepts of emotional intelligence & empathy with the aim of better recognizing and understanding your own emotions and those of others. Being aware of emotions allows better management of behavior in human relationships, both in the professional, private, entrepreneurial framework (...). For example, as a key to management, it makes it possible to: • Measure the impact of emotions in team management • Analyze your own mode of operation to get the most out of it • To be able to put in place strategies to regulate his own emotions and those of his collaborators • Know how to approach delicate interviews taking into account the emotional factor • To be able to understand, recognize and name his own emotions as well as those of his collaborators • Discover the emotional process • Manage the team (the impact of emotions on communication and decision-making), the emotional quotient and leadership styles • Motivate and mobilize its employees over the long term, and in particular in the context of interviews "to strong emotional potential "(reframing, motivation, problem solving, tense sessions, conflicts etc.) Emotional intelligence is a process of personal development over time. This training allows you to initiate the process, with concrete tools that can be applied on a daily basis. This training combines group activities, individual reflections, videos and scenarios. From theory to practice with simulations. It is a question of putting in place rational and professional tools to achieve the objectives set together and overcome the blockages initially defined. ➤ Controlled, the techniques allow: • to rely on emotional intelligence and capitalize on the empathy communicated to better ensure that his message is better received his message or being. • improve credibility, self-confidence and ease (verbal-bodily) with public speaking and a more fluid sense of repartee • defuse conflicts and enter your comfort / safety zone. In particular simple and logical techniques, which make it possible to resolve and manage violent situations in a harmonious, effective and lasting way, for example through NVC (Non Violent Communication) • better manage negotiation situations (contrary to the stereotypes conveyed, negotiation is not only financial, but it can be small everyday events) • Match the content and form of your message while improving the use of your emotional intelligence ➤ What you will get out of it: • Better control of emotions and therefore of your way of communicating • Better understanding of the feelings of others and the ability to lead them successfully • Better relationships in personal and professional life thanks to superior emotional intelligence • Less stress thanks to a better understanding of one's emotions and those of others • Greater determination and results-oriented mindset • Ways to develop and apply emotional intelligence in the workplace Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions *. (* study 2020) ➤ THE TRAINER Trained in a Grande Ecole post-preparatory European classes & Ivy League university in the United States, our teacher has specialized and has worked for more than 15 years, in Europe and North America, in the field of communication, in renowned international public and private establishments, intervening in forums and conferences, & oriented towards pedagogy and careful methodology. ➤ PLACE, TIMETABLE, PRICES - Locations: Geneva-Lausanne-Friborg-Zurich-Neuchâtel-Lugano-Montreux-Bâle-Neuchâtel-Berne-Lucerne-Bruxelles-Luxembourg-Paris-Lyon-Montreal. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid, this format also unanimously suitable for those accompanied. -Apart from the classic advantages of videoconferencing (time savings related to travel, eco-responsibility, increased scheduling flexibility, etc.), the quality of the session & the interaction remain the same. In addition, the notes taken during the sessions are immediately transcribed on the session chat and are automatically transmitted to you so that you can browse them during and after the session if you wish. - Hourly fees: To support each other and to be pleasant to you in this period of covid19 and in a spirit of solidarity, the fees have been temporarily reduced. But this fixed price will not increase after the start of the sessions. -Sessions in English / French -As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

Espace Coaching Cours -
COACHING - COMMUNICATION AND EMOTIONAL CONTROL / EMOTIONS
In order to enrich his emotional skills, it will be a question of making your emotion the ally of your professional efficiency and / or your personal harmony. Emotions punctuate your life, they intervene in a more or less conscious way and have a considerable influence on your well-being and your performance at work. How to recognize them, decipher them and make them your allies? How to face the emotions of others, anticipate their reaction and keep a step back? How to better manage unforeseen situations and tensions? These workshops allow you to learn to listen and tame emotions to improve your personal / professional relationships and strengthen your efficiency at work. The objectives are clear, with always practical applications: - Discover your own emotional process to understand the role and impact of emotions - Analyze its operations and implement personal strategies to channel them - Develop your emotional awareness to be in touch with your values - Strengthen one's balance / harmony, self-confidence as well as the best discovery & mastery of one's own resources / skills / potential as well as new tools - Overcome your fears and blockages to be able to move forward and serenely. - Reduce psychological (stress, anxiety, concentration ...) & psycho-somatic manifestations - Optimization of the emotional process & the concept of emotional intelligence - Make your sensitivity & possible hypersensitivity a strength Indeed, the sensitive & hypersensitive represent a small part of the population and are able to perceive what others do not feel, which is hidden but try to conform to what is expected of them and of them. '' be able to live in community. After a suitable accompaniment, a hypersensitive can learn to tame his innate capacities and to create harmony in his own existence. What happens during a session ? After having defined together one or more global objectives based on your initial problem, each session takes place in two stages. 1) Browse, analyze & dissect together the reflections, thoughts and notes taken during the week and related to your emotions: actions taken based on the suggestions of the previous week; thoughts; feelings: what worked or not / corresponded or not to your expectations. It is also an opportunity to get to know you better in order to better define / define / identify and then solve together the challenges / emotional blockages of the moment. 2) Based on the conclusions of the first part, a proposal of two to three sub-issues of the day to be dealt with during the session (sub-issues built from your initial issue): to answer them, for each of them 'between them, a series of ten to fifteen pragmatic reflections / actions will be proposed to you. Three possible answers: - "I have already tried this solution but it does not suit me" or "I do not really believe it": we go to the next suggestion - “Never tried” or “why not”, “I'll think about it”: we set ourselves the goal of trying as soon as the opportunity arises, by the next session Concretely, a session = a reflection but above all A SESSION = SOLUTIONS / proposals / concrete suggestions to put into practice for the following session in order to overcome its blockages. According to the defined objective, it is a question of identifying & resolving the impact of emotions and their bad channeling not only on his communication but especially on his daily life. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. PLACES, LANGUAGES - Locations: Geneva-Lausanne-Friborg-Zurich-Neuchâtel-Lugano-Montreux-Bâle-Neuchâtel-Berne-Lucerne-Bruxelles-Luxembourg-Paris-Lyon. But currently & until further notice, only by videoconference in accordance with national recommendations on Covid. As these sessions are unanimous, this option continues to be offered. By moving to Montreux / Riviera, our training continues in person if you prefer. Apart from the classic advantages of videoconferencing (time savings related to travel & their unforeseen events, eco-responsibility, increased scheduling flexibility, etc.), the quality of the session & the interaction remain the same. In addition, the notes taken during the sessions are immediately transcribed by your interlocutor (on the chat of the session) and are automatically transmitted to you so that you can browse them during / after the session if you wish. - The sessions can be given in French and English. -As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. THE THERAPIST - COACH From a Grande Ecole post-preparatory class in France & Ivy League University in the United States, our teacher is specialized in Europe and North America, and has worked for more than 17 years in the field, in renowned international public and private establishments, intervening in forums and conferences.

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BUTS? Cours de français pour améliorer son expression oral CONTENU? lumière, gastronomie, entreprise, économie, politique, sciences, logement, nationalité, pays, temps, formation, mobilité, santé, travail, vêtement, la mode, la nature, le jardinage, déplacement, etc POUR QUI? tout niveau OBJECTIF? préparer les participants en vue d'améliorer leur connaissances en langue française et faciliter leurs interaction avec leur environnement. COMMENT? individuel ou collectif COMBIEN? max.15 personnes QUAND? Les plages horaires peuvent être le matin, l'après-midi ou le soir. Les dates, la durée et horaires seront à convenir.

Cours Coaching
EFFECTIVE COMMUNICATION AT THE SERVICE OF PERSONAL AND PROFESSIONAL SOCIAL RELATIONS
➤ From NVC (Non-Violent Communication) through the pragmatic tools of empathy and emotional intelligence. From personal to professional. From theory to practice with simulations. It is about putting in place rational tools to defuse conflicts and enter your comfort / security zone. In particular, simple techniques which make it possible to improve intimate, personal and professional relationships, or even to resolve and manage violent situations in a harmonious, effective and lasting way. ➤ Indeed, the objective is to improve personal / professional communication & overcome any resulting conflicts. So how do you get a clear message across and make a difference? ➤ More precisely, the objectives are to: 0. Understand and identify the issues / risks then find a balance between empathy and conviction 1. Use interpersonal communication techniques resulting from mediation to defuse tensions and gain distance 2. Dissociate the relational and the nature of the disagreement - Overcome cognitive and psychological obstacles 3. Acquire the techniques of self-defense and mastery without hurting and being injured 4. Face and then defuse difficult behaviors (blackmail attempts, threats, destabilization) or even dangerous with a mediation strategy 5. Develop conflict management and negotiation skills, alternating attentive listening, active speaking and rationality in the face of the limited rationality of the angry individual. ➤ Whether your objective is personal or professional, defusing conflicts, negotiating and speaking relevant and successful must always be effective and efficient, with clear, simple and powerful messages, creating an adequacy between the message received and the message sent. Consistency between form and substance. ➤ So, how to listen and be listened to, convince and be impactful, challenge and mark the spirits, enhance its content, address its audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-confidence, but also to work on one's leadership & charisma. ➤ So, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a methodology: ✓Tools and deployment of conflict management tools, including NVC ✓ Perfecting your rhetoric / repartee ✓Body Language fundamentals to support and not interfere with speech while showing conviction & convincing, thus ensuring consistency between content & form ✓Techniques to put the interlocutor at ease and appear friendly / interested ✓To succeed in negotiation / mediation ✓To learn to say 'no' in three steps AND get them to say 'yes' ✓To turn sentences into positive AND constructive ✓To put NLP (neuro-linguistic programming) at the service of non-violent communication ✓To adopt an effective, simple language, just by engaging ✓To use sentences, turns & expressions to be precise, simple, effective & challenge (…) ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, this from the 1st session. ➤ THE TRAINER Trained in a Grande Ecole post-preparatory European classes & Ivy League university in the United States, our teacher has specialized and has worked for more than 15 years, in Europe and North America, in the field of communication, in renowned international public and private establishments, intervening in forums and conferences, & oriented towards pedagogy and careful methodology. ➤ PLACE, TIMETABLE, PRICES - Locations: Geneva-Lausanne-Friborg-Zurich-Neuchâtel-Lugano-Montreux-Bâle-Neuchâtel-Berne-Lucerne-Bruxelles-Luxembourg-Paris-Lyon. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid, this format also unanimously suitable for those accompanied. -Apart from the classic advantages of videoconferencing (time savings related to travel, eco-responsibility, increased scheduling flexibility, etc.), the quality of the session & the interaction remain the same. In addition, the notes taken during the sessions are immediately transcribed on the session chat and are automatically transmitted to you so that you can browse them during and after the session if you wish. - Hourly fees: To support each other and to be pleasant to you in this period of covid19 and in a spirit of solidarity, the fees have been temporarily reduced. But this fixed price will not increase after the start of the sessions. -Sessions in English / French -As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

Lawrence
Digital Marketing and Communication - Websites - IT
I teach print and digital marketing & communication courses, including the creation and management of websites, management of social networks, newsletters and all digital communication tools. In addition, I train people in the use of Adobe CS Suite such as Illustrator, Photoshop, InDesign, Canvas, ... and office tools such as Word, Excel and Powerpoint.

Sofi
Practical French or Spanish speaking lessons for all
Hi I am giving a practical coaching in order to make you get better on speaking French or Spanish. If you are interested on communicate clearly and mastering the pronunciation this is for you. We will practice reading and also some dialogs. Sometimes We will simulate some situations and play, using my knowledge of theater too. Let's Learn and practice in a relaxed and funny way. Theory will be an issue in the messure of the needs of each student.