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Since April 2021
Instructor since April 2021
ENGLISH LANGUAGE FOUR MAJOR SKILLS WRITING READING SPEAKING AND LISTENING
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From 13.86 $ /h
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ENGLISH IS A POWERFUL TOOL IF WE CAN USE IT IN A WORLD OF GLOBAL CHALLENGES AND OPEN POSSIBILITIES TO PROGRESS AND MAKE NEW OPPORTUNITIES IN YOUR LIFE
COMMUNICATION SKILLS ARE NECESSARY TOOLS FOR EVERYONE WHO ASPIRES TO PROGRESS
AND TARGET A BETTER CAREER
Location
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At student's location :
  • Around Marrakesh, Morocco
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Intermediate
Duration
60 minutes
The class is taught in
English
Availability of a typical week
(GMT -05:00)
New York
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At student's home
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
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Similar classes
arrow icon previousarrow icon next
verified badge
Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
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