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Private teachers in Mrby

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28955 private teachers in Mrby

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28955 private teachers in Mrby

Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly. The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives. Environmental Analysis: Identifying industry trends and new consumer behaviors. Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation. Exercise: Conducting a simplified competitive audit. Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed. Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt. Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles. The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect. Module 3: Architecture and Editorial Pillars This module structures the core message. Key Messages: List the arguments that address the emotional and rational needs of the target audience. The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational. Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking. Exercise: Design 3 post ideas based on the content matrix. Module 4: Production, Formats and Planning This module organizes the operational implementation. Art Direction: Define the graphic charter, visual atmospheres and writing style. Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels). The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels. Module 5: Performance Management and Reporting This final module ensures the monitoring of results. KPIs: Select the key indicators to track (engagement, reach, conversion). Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
Strategic planning · Marketing · Communication skills
Philosophy · French · English
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