Philippe
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    Trusted teacher
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    from81.26USD/ h

    Introduction to Digital Marketing (SEO, SEM, Facebook, Youtube, Instagram, etc.)

    Translated using Google Translate. Click to view original.
    About the course:
    - This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

    About me:
    - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

    Location

    At student's location: Around Onex, Switzerland
    Online via webcam

    Use ⊞+wheel to zoom!
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    General info

    Skills:

    Age:

    Children (7-12 years old)
    Teenagers (13-17 years old)
    Adults (18-64 years old)
    Seniors (65+ years old)

    Student level:

    Beginner
    Intermediate
    Advanced

    Duration:

    60 minutes

    The class is taught in:

    French, English, Dutch

    About Me

    Translated using Google Translate. Click to view original.
    I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars.

    Education

    Translated using Google Translate. Click to view original.
    Master in Management Engineering at Solvay Brussels School of Economics & Management
    Master in Management at HEC Lausanne
    Bachelor in Management Engineering at the University Faculty of Namur

    Experience / Qualifications

    Translated using Google Translate. Click to view original.
    In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
    About the course: - This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be: 1. Market & Competitors 2. Customers 3. Value Proposition 4. Partners 5. Resources 6. Relationships 7. Channels Sale 8. Marketing Plan 9. Income & Costs 10. Profitability & Financing About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing. - I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
    About the course: - This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan. I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
    I offer a complete introduction to the writing of a CV, cover letters, as well as the preparation of job interviews (to be chosen according to your needs). 1. Assistance to the EDITOR OF CURRICULUM VITAE 2. HELP WITH THE WRITING OF MOTIVATION LETTERS 3. Preparation for HIRE INTERVIEWS For (1) and (2): If writing starts from scratch, 2-3 hours should be allowed. If it's just perfecting 1-2 hours should be enough. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. - - During my free time, I am a marketing assistant at the Solvay Business School Brussels School of Economics & Management, and I also give coaching to Young Graduates through our Mentoring program. - I practice triathlon and sailing.

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    Availability of a typical week

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    8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
    9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
    10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
    11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
    12  Monday at 12:00  Tuesday at 12:00  Wednesday at 12:00  Thursday at 12:00  Friday at 12:00  Saturday at 12:00  Sunday at 12:00
    13  Monday at 13:00  Tuesday at 13:00  Wednesday at 13:00  Thursday at 13:00  Friday at 13:00  Saturday at 13:00  Sunday at 13:00
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    15  Monday at 15:00  Tuesday at 15:00  Wednesday at 15:00  Thursday at 15:00  Friday at 15:00  Saturday at 15:00  Sunday at 15:00
    16  Monday at 16:00  Tuesday at 16:00  Wednesday at 16:00  Thursday at 16:00  Friday at 16:00  Saturday at 16:00  Sunday at 16:00
    17  Monday at 17:00  Tuesday at 17:00  Wednesday at 17:00  Thursday at 17:00  Friday at 17:00  Saturday at 17:00  Sunday at 17:00
    18  Monday at 18:00  Tuesday at 18:00  Wednesday at 18:00  Thursday at 18:00  Friday at 18:00  Saturday at 18:00  Sunday at 18:00
    19  Monday at 19:00  Tuesday at 19:00  Wednesday at 19:00  Thursday at 19:00  Friday at 19:00  Saturday at 19:00  Sunday at 19:00
    20  Monday at 20:00  Tuesday at 20:00  Wednesday at 20:00  Thursday at 20:00  Friday at 20:00  Saturday at 20:00  Sunday at 20:00
    21  Monday at 21:00  Tuesday at 21:00  Wednesday at 21:00  Thursday at 21:00  Friday at 21:00  Saturday at 21:00  Sunday at 21:00
    22  Monday at 22:00  Tuesday at 22:00  Wednesday at 22:00  Thursday at 22:00  Friday at 22:00  Saturday at 22:00  Sunday at 22:00
    23  Monday at 23:00  Tuesday at 23:00  Wednesday at 23:00  Thursday at 23:00  Friday at 23:00  Saturday at 23:00  Sunday at 23:00
    from $81.26Online via webcam
    from $104.91At student's home

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    • Instructor since April 2018
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