Marketing lessons in Luxembourg

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2 marketing teachers in Luxembourg

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2 marketing teachers in Luxembourg

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Trusted teacher: Modules: Marketing Mix - 4P Marketing Tactics The Brand - Level 1 The Brand - Level 2 The Brand - Level 3 Objectives by modules: Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - Being competitive in a constantly evolving market - Improve knowledge of market planning processes - Have a set of tools that will help you design, implement and monitor your marketing plan Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan. The Brand - Level 1: Increase the knowledge behind the brand. - Brief overview of Branding and Marketing - Creative process: making a Brand (why, how and what) - The brand's identity: the consolidation of the brand The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - The Brand for the target customer in the different markets - Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns - The Brand and Brand Development Model Process - Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value. - How to refresh a Brand successfully and avoid the 7 deadly sins of Branding - Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience
Marketing · Communication skills · Advertising
Trusted teacher: Le marketing digital regroupe tous les outils interactifs digitaux pour promouvoir les produits et services dans le cadre de relations personnalisées et directes avec les consommateurs. Il concerne tous les points de contacts digitaux : Internet, Smartphones, tablettes… Son développement est porté par les usages qui se modifient : multi écran et multi tâches ; la consommation de média se démultiplie et se complexifie aussi. Il est donc temps de faire le point sur les formes du marketing digital et sur les modifications que l'évolution de celles-ci ont entrainée sur la manière de communiquer des marques. La communication digitale couvre des objectifs de notoriété et d'image (branding) mais aussi de performance (vente et enrichissement de base de données). De nouveaux canaux s'imposent comme le search dans les moteurs de recherche (permettant un ciblage plus pertinent, une insertion dans le parcours client) et le display (publicité sous forme comme les bannières, pavé, etc..). Ces outils de communication permettent aux marques de générer de nouveaux contacts, d'être plus en affinité avec leur cible. Au sein de ces nouvelles actions de communication digitale, les réseaux sociaux représentent la nouvelle priorité des directions marketing qui doivent apprendre à les connaître, à mieux les appréhender pour mieux les contrôler et les intégrer dans leurs dispositifs de communication. Le marketing digital facilite et favorise la mise en place du marketing participatif, lequel amplifie les phénomènes de diffusion de l’information et contribue à transformer le bouche à oreille en marketing viral contrôlé plus ou moins par les marques. Le marketing digital surpasse les autres formes de marketing sur le plan du ciblage en permettant de combiner de multiples critères de sélection des acheteurs potentiels. D’ailleurs, les outils de ciblage utilisés sont souvent à la frontière de la légalité mais aussi tout simplement du respect de la vie privée des internautes. Les outils du marketing digital grâce à leurs nouvelles formes sont plus performants, plus impliquant. Ils conduisent les annonceurs à être très attentifs au retour sur investissement (ROI) des sommes investies. Cette attitude ROIste est facilitée par le développement et la mise en place d’indicateurs de mesure.
Photography · Digital arts · Marketing
Project management · Marketing · Arabic
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Research Methods Statistics and Analytics-Thesis Assistance (BS MS and Phd level)- Qualitative and Quantitative research methods-SPSS STATA
Jad
Jad provided exceptional help and gave great recommendations on how the overall paper could be improved. The sessions were not only value adding to construct the paper optimally but also to gain insight as to how researchers work in real life. I really enjoyed the sessions as Jad was a very knowledgable and patient tutor who was always giving his best to help out (also given the time constraints and tight schedule that I was facing). Thank you again so much for everything!!
Review by INGA
Mathematics, Statistics and English Tutoring at Various Levels (The Hague)
Natalia
I have been working with Natalia for quite a while now and I can say every class with her is enlightening, fun, and most importantly super helpful. I study Statistics with her, and it is not at all my strong suit, however, Natalia made it possible for me to pass courses that otherwise I would have not been able to pass. I would 100% recommend her to anyone who is struggling or would like to improve.
Review by SZOFI
Conversational English: Improve with Native English Speaker! (Shanghai)
Jay
It was a productive lesson with Jay. Within 90 mins, we worked on improving my motivation letter for a job application. He helped me with my written language. After the discussion, I can express myself in a precise way. Besides, according to my grammatical errors, he gave me several pieces of advice for self-study. Thank you very much.
Review by ZITONG