SEO is a key digital channel for businesses, but often misunderstood. From the technical admin, to keyphrase strategies, this course goes through the principles of what a business requires for SEO. This course if suitable for beginners and intermediary level.

Paid advertising, and particularly Google advertising, is a key digital channel for businesses. From the technical admin, account and bidding management, to keyphrase strategies, this course goes through the principles of what a business requires for paid advertising. This course if suitable for beginners and intermediary level.

Understanding what is happening on your website is a key skill for making sure you maximise potential online revenue. Google analytics is a free tool provided by Google to help you understand how your website is working for you, and how you can optimise it. We discuss how to navigate, what to prioritise, and how to make decisions from it.