facebook
favorite button
member since icon
Since October 2024
Instructor since October 2024
For students and non students, supporting linguistic skills
course price icon
From 12.37 € /h
arrow icon
I am so much pleased to help, anyone.
Do an effort
Trust in yourself
Make you parents proud
Do not forget your goals
Stay carefull
Learn and still learning
Upskill yourself
Develop your intellectual bagages
Be special uniq and smart.
Thanks
Extra information
There is no stupid question? Don't be shy.
Location
green drop pin icon
|
Use Ctrl + wheel to zoom!
zoom in iconzoom out icon
location type icon
At student's location :
  • Around Marrakesh, Morocco
Age
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
120 minutes
The class is taught in
English
French
Arabic
Skills
French for adults
School
English as a second language (esl)
English for adults
School
Availability of a typical week
(GMT -05:00)
New York
at home icon
At student's home
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
Similar classes
arrow icon previousarrow icon next
verified badge
Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
message icon
Contact Bhiri
repeat students icon
1st lesson is backed
by our
Good-fit Instructor Guarantee
Similar classes
arrow icon previousarrow icon next
verified badge
Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
Good-fit Instructor Guarantee
favorite button
message icon
Contact Bhiri