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Since December 2023
Instructor since December 2023
Teaching general English, business English and university courses
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From 38.84 $ /h
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Professor of English at FLHS (Cadi Ayyad University, Marrakech)

An articulate qualified professor of English who is able to effectively communicate with students from diverse backgrounds or varying degrees of ability. A committed and dedicated Professional professor with a proven ability to teach, motivate and direct students to maximum performance by encouraging a positive and energetic environment.
Location
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At student's location :
  • Around Marrakesh, Morocco
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At teacher's location :
  • Hathout, Marrakesh, Morocco
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Online from Morocco
About Me
Professor of English at FLHS (Cadi Ayyad university)

An articulate qualified professor who is able to effectively communicate with students from diverse backgrounds or varying degrees of ability. A committed and dedicated professional professor with a proven ability to teach, motivate and direct students to maximum performance by encouraging a positive and energetic environment.
Education
●Doctorate in English studies (Linguistics), the Center of Doctoral Studies ‘Language and Society’, Ibn Tofail University, Kenitra.


●Master Degree in TEFL (Teaching of English as a Foreign Language) at Ibn Tofail University, Kenitra.


●License in English Studies at Ibn Tofail University, Kenitra.
Experience / Qualifications
●University professor at the Faculty of Letters and Human Sciences, Cadi Ayyad University, Marrakech (from 2018 till now)


●A teacher of English at Public high School, Kenitra (from 2008 to 2018)
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
60 minutes
90 minutes
The class is taught in
English
Skills
English as a second language (esl)
English for adults
School
Availability of a typical week
(GMT -05:00)
New York
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At teacher's location and via webcam
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At student's home
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
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Similar classes
arrow icon previousarrow icon next
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Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


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KPIs: Select the key indicators to track (engagement, reach, conversion).


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