This class provides an overview of the fundamentals of digital marketing and its role in today's business environment. Students will explore the concepts, tools, and strategies organizations use to connect with online audiences, build brand awareness, and drive conversions. Topics covered include the basic principles of search engine optimization (SEO), social media marketing, content creation, email marketing, digital advertising, and data analytics. The course combines theory and practice through case studies, interactive discussions, and applied exercises, with the goal of helping students understand how to effectively design and implement digital campaigns. Upon completion, they will be able to identify the different digital marketing channels, analyze online consumer behavior, and apply best practices to create impactful strategies. Learning outcomes: Understand the principles and importance of digital marketing. Know the main platforms and tools (Google, Meta, TikTok, Programmatic Buying, Connected TV). Target audiences and campaign objectives. Measure the performance of digital campaigns through key metrics.