Business & Marketing Strategies - Bachelor's & Master's Levels
Business & Marketing Strategies - Bachelor's & Master's Levels
As a consultant, trainer, and certified coach, I teach at the Bachelor's and Master's levels in several higher education institutions and vocational training centers. Prior to this, I spent over 20 years in management positions in the hospitality industry in France and internationally. The concepts I explain are ones I've applied in the field: you learn the theory, but also how it truly works in a business context.
I am also an evaluator for the Business Development Manager diploma. I therefore know what a jury expects from a portfolio, a practical case study or a presentation, and the errors that cost points.
The subjects I teach:
- Business strategy, marketing and negotiation
- Team management and professional communication
- Project management (WBS, RACI, Gantt, PAC)
- Revenue management, hotel management and tourism
- Budget, dashboards and KPIs
- CSR