Beginner to advanced product marketing fundamentals and value prop development

Àpd 567.62 CNY /h

Hi,
I am a seasoned product marketer with extensive experience within global high tech and media companies. In this world of product marketing, the job description means different things depending on the company you work/ want to work for.
I can help with the multiple facets of marketing; however, I won an Emmy award for a product I was a product marketer for 😊
Whatever level you are, we can work together to build a hyper relevant set of skills that will help you succeed in organisations of any size.
Here are some learning objectives I feel are important
• Understanding the role of a product marketer
• Identifying the user needs
• How to identify your audiences your audience
• Creating competitive positioning even in the most crowded of markets
• Writing a compelling value proposition
• Best practices when working with product managers and researchers
• Completing a go-to-market plan
Adnan

Lieu

En ligne depuis Royaume-Uni

Age

Adolescents (13-17 ans)

Adultes (18-64 ans)

Seniors (65+ ans)

Niveau du Cours

Débutant

Intermédiaire

Avancé

Durée

60 minutes

Enseigné en

anglais

Compétences

Gestion des produits

Marketing

Compétences en affaires

Disponibilité semaine type

(GMT -05:00)

New York

Cours par webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Jad

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-Lecturer, 9 years experience teaching Finance, Accounting, Marketing research and analytics, Strong Analytical background with extensive classroom and online teaching experience in addition to official supervision of 35 masters students (till now:) at a reputed business school in France
-I offer help with university courses including Marketing analytics, Research methods, Finance and Statistics (multivariate regressions, Time series, Panel data etc.), both qualitative and quantitative research
-interactive statistical tools to master data analysis Excel, Spss, Stata, AMOS, JASP
-Assistance in full dissertation writing (Theory, literature review, methodology, data analysis and interpretation)
-Guaranteed results

Simon

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Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students.
First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

Catia

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La Gestion est une branche importante dans le domaine du commerce. Les cours d'appuis de gestion que je propose sont destinés aux étudiants de l'Ecole de commerce qui sentent des difficultés dans cette matière, qui souhaitent combler certaines lacunes, ou approfondir leurs connaissances.

À partir des documents que possèdent les élèves (brochures, livres, cours...), je les aide à revoir les chapitres, à se concentrer sur les éléments les plus importants et, surtout, je suis là pour répondre à leurs questions. Je réalise également des exercices personnalisés selon l'élève pour cibler au mieux ses besoins.

Pour évoluer, on a toujours besoin de renforcer ses bases.

N'hésitez pas à me contacter si vous avez des questions et si vous êtes intéressé par mes cours d'appui.
Idéalement, transmettez moi votre demande en mentionnant quel(s) thème(s)/chapitre(s) serait(ent) à voir en priorité pour me permettre de mieux préparer notre premier cours.

Dramane

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Le marketing digital désigne toutes les techniques marketing utilisées sur des supports et canaux digitaux pour promouvoir des produits et services.
Avec le marketing numérique, vous pouvez placer vos publicités exactement à l'endroit où se trouve votre public.
De plus, vous pouvez segmenter votre audience aussi finement que vous le souhaitez afin de ne pas gaspiller vos dépenses publicitaires inutilement. Prenons l'exemple du marketing Facebook. La plateforme vous permet de sélectionner le groupe d'âge, le sexe et même les lieux géographiques que vous souhaitez cibler !

Vishakha

5.0

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I provide support in your job hunt from Step A to Step Z.
Step 1: help with identifying the correct jobs as per your profile and your liking. identifying platforms from which to apply.
Step 2: Make a perfect CV. I will share 4-5 CV formats for you to choose from
Step 3: Writing of a motivation letter.
Step 4: Sharing a database fo interview questions. Teaching techniques on how to answer each question and making sure the interviewer is interested in your answers.

I am a Trinity college London certified communication coach, and have a Double masters from EDHEC Business School, France. I bring all my knowledge in helping you get your dream job.

Gaëlle

5.0

(32)

Kids don't need lectures about "good money habits." They need to feel what money does.
While adults debate finances at home, kids are already using money, without actually understanding how.

In this course, we learn by playing. And by thinking.
We'll explore together:
✓ Simulate a real shop: handle actual money, practice spending and saving, discover what it feels like
✓ Create a personal budget: not boring spreadsheets, but visuals, games, and real challenges
✓ Ask the real questions: Need vs. want. Why save? How do people earn? What's debt?
✓ Discover how systems work: Banks, loans, digital money, and financial security
✓ Think like an entrepreneur: What services can I offer? How do I create value? How do I turn an idea into money?

Why this is different:
Most kids think "money is complicated." This class shows them that money is a tool, not a mystery, not something to fear.
And, more importantly: that they can control it.

What they take home:
A personal budgeting system they actually understand. Answers to questions they've been asking. And the mindset: money is a means, not an end.

Format: Online or Barcelona | 60-min sessions | Small group or one-on-one

For curious kids who ask questions about money.

Camille

5.0

(32)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Marjan

5.0

(32)

Course objectives:

Understanding how search engine optimization (SEO) works

Knowing how to use Robot-Speed.com to create optimized content

Being able to track and improve your results on Google

Learning method:

Interactive courses, live demonstrations, and practical exercises on your own sites.
Each student learns at their own pace with concrete examples.

Expected results :

By the end of the course, you will be able to manage your site's SEO independently and use AI to produce professional-quality SEO content.

This course teaches you how to make your site visible on Google without spending a penny on advertising.
We will start from scratch to understand how natural referencing works: keyword selection, site structure, content creation and results analysis.
Next, you'll discover Robot-Speed.com, a simple tool that automates the creation of optimized articles using artificial intelligence. You'll see how to connect your own website (WordPress, Kleap, Shopify, etc.) and generate your first content that will be visible on Google in just a few minutes.

Each step is explained clearly, with concrete examples, guided exercises and personalized support.
In the end, you will be able to grow your company's visibility independently, efficiently, and sustainably.

Oumaima

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Do you want to master social media and develop a professional digital presence?
This course guides you step by step to effectively manage Facebook, Instagram and LinkedIn pages, create engaging content, understand algorithms and build a complete editorial calendar.

Through a practical approach and real-world exercises, you will learn to create attractive visuals, write high-performing posts, and analyze results like a digital marketing professional.

Whether you are a student, entrepreneur, content creator or beginner looking to learn a new profession (community manager), this course is for you.

Omar

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Unlock the secrets of search engine optimization (SEO) in this practical, hands-on course designed for business owners, content creators, and aspiring marketers. Learn how to optimize your website, craft effective content strategies, and drive organic traffic using proven SEO techniques. Through real-world examples and interactive demonstrations, you’ll master tools like keyword research, on-page optimization, technical SEO, and backlink building, guided by a seasoned professional working in both B2B and B2C environments.

This course is structured as a step-by-step journey, from fundamentals to advanced tactics, enabling you to confidently enhance any website’s visibility and performance. No prior experience is required—just curiosity and a desire to grow online!

Paul

5.0

(32)

Do you need to improve your English so that you can participate fluently and confidently in business meetings, presentations, webinars, telephone conversations or interviews? You may be aiming for a job in the EU institutions or other organisations in Brussels. Or you could be working in an international company or studying for a Masters or another qualification...

I have been a qualified, professional English teacher and translator for more than 20 years. My courses enable learners to actively produce the language, repeat useful expressions until they are habitual and correct mistakes until they are removed. Although I am happy to explain and practice grammatical issues, the focus is on effective, correct and appropriate communication by using visual material, videos, interesting topics for discussion and challenging quizzes. As I have advanced knowledge of French, German and Czech, I can particularly appreciate and correct the issues speakers of these languages have in English, but this is also the case for Dutch speakers.

There is also the possibility of specialist English courses in the areas linked to my experience (see below): how the EU works; environmental, energy, regional or agricultural policies; economics.

- Advisor in EU policies and funding for 12 years (regional policy, economic development)
- Director of a regional representation to the EU and member of a management team
- Certificate in TESOL with business
- BA(Honours) in Modern Languages & Modern History, Oxford University
- Post-graduate in Economics, London University

Sana

5.0

(32)

17 ans d'expérience dans l'enseignement. Mes cours, adaptés à tous les niveaux, offrent une approche interactive et personnalisée. Au-delà de l'enseignement, ma passion s'étend à la littérature et à la culture françaises et arabes. Alors rejoins moi vite pour une exploration linguistique mémorable !
Enseignante passionnée, je donne des cours de français / arabe aux enfants et aux adultes depuis plus de 15 ans. En plus, mon diplôme en Marketing ainsi que ma certification en Formation, font l'efficacité de ma méthodologie d'enseignement, dynamique et adaptée à tes besoins individuels. Mon approche est interactive et basée sur des situations réelles de la vie quotidienne.
Avec moi, ton expérience d'apprentissage ira au-delà des leçons académiques complexes ! C’est une immersion dynamique dans la langue d’une façon personnalisée. Chaque cours sera conçu pour répondre à tes besoins individuels, t'offrant ainsi une opportunité précieuse de progresser de manière significative. La flexibilité et l'adaptabilité seront les mots-clés, car je suivrai ton rythme d'apprentissage. En réservant dès maintenant, tu t'engages dans un voyage éducatif unique, où l'apprentissage ne sera pas seulement instructif mais aussi extrêmement gratifiant !

Valerie

5.0

(32)

Une marque n'est pas seulement ce que nous voyons, mais un ensemble de métiers et de personnes qui travaillent conjointement pour faire vivre une histoire. Vous explorerez, à travers ce module, l'ensemble des composantes qui font qu'une marque peut exister et surtout durer dans le temps.

Chris

5.0

(32)

Learn to Perfect Your American English Accent and Communication Skills—for Work, Academics, and Everyday Life
Great for Study Abroad and International Students!

“Where are you from? ...No, but where are you actually from?”

I was born and have lived in the United States my entire life (28 years). I lived in the rural Midwestern state of Wisconsin until age 13. Then I lived, attended middle school, graduated high school, and attended university in the major U.S. cities of Chicago, Illinois, and San Francisco, California.

I come from a bilingual home, and my parents speak with an accent—but my American English accent is clear, standard, and natural.

I’m happy to work with you to help you sound more American. This can be extremely useful for English learners who want to communicate more confidently and comfortably in school, at work, and in daily life.

We will cover:
• Accent and pronunciation
• Pacing and rhythm
• Vocabulary and word choice
• Delivery and confidence

All techniques are based on evidence from linguistics and communication studies, so you’ll understand why they work—not just memorize rules. Accent and communication improvement is a science and an art.

I have worked in journalism, speech-language pathology, tourism, and customer service. I have experience in high-academic settings (like museums and graduate seminars) and everyday settings (like working in stores). I am currently working toward a Level 5 TEFL diploma.

I have one semester left in my degree in Spanish and Chinese at San Francisco State University, and I plan to move abroad for graduate school. I have also taken graduate-level classes in Chinese and Spanish. I speak eight languages fluently, and I understand what it takes to make a foreign-language accent sound natural and confident.
I’m warm, friendly, patient, professional, open-minded, and flexible. Every student has a unique journey in language learning, and I will meet you where you are to meet your goals.

Feel free to message me with any questions!
• Se habla español
• 这里讲中文
• Fala-se português
• 日本語が話せます
• On parle français
• Der tales dansk
• Se vorbește română

Rui

5.0

(32)

Training in the specialties of trade marketing, product management, business intelligence, strategic marketing, innovation and digital marketing. Over a long period of time I learned that marketing is not just a discipline: it is a way to understand people, create value and transform ideas into realities.