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Since April 2020
Instructor since April 2020
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Marketing (communication) for beginners in theory & practice
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From 66 € /h
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"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".
Location
location type icon
Online from Germany
About Me
Starting with a secondary school certificate, I always baked small buns during my career to get to my goal (now marketing manager). I would now like to pass on this experience, especially in mental terms.

My teaching concept is to first make students aware of their own strengths and weaknesses and then to encourage the students' motivation through praise and independent work. I am also happy to provide a variety of tools for students with learning problems, while the individual problems are tackled through various exercises to train.
Education
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist
Experience / Qualifications
- Instructor suitability exists
- Completed secondary school leaving certificate
- Completed middle maturity
- trained paralegal
- trained business f. Marketing communication (advertising clerk)
- trained media specialist
Age
Teenagers (13-17 years old)
Adults (18-64 years old)
Student level
Beginner
Intermediate
Duration
60 minutes
90 minutes
The class is taught in
German
English
Availability of a typical week
(GMT -04:00)
New York
at teacher icon
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
As a trained legal assistant, Kauffrau f. Marketing communication (advertising clerk) and a media specialist, I offer tutoring for the following subjects:
- accounting principles
- legal bases
- Business basics / general economics
- Marketing: marketing mix, conception, strategy, etc.
- media production
- If required, other subjects / learning content

In addition, I would also be happy to support you in the creation of project work, homework or final theses.

With this course you get:
• a very competent, patient and personable tutor with many years of experience
• a very supportive environment
• Many opportunities to think about issues and improve
• some homework per lesson (if you want)
• Audio and video material as well as many exercises with which you can practice all aspects

Of course, we can adapt the content to what you think is most relevant!

I'm looking forward to your message.
Read more
As a native German speaker, I give courses for schoolchildren, students and adults who want to learn German or just want to improve their German language skills.

In addition, I would be happy to support you in preparing for an interview in German or writing an application.

I also help with the creation of project work, homework or final theses.

To proceed with the possible approaches:
- ask me specific questions about grammar or problems that I would be happy to answer with you and work on solutions
- send me exercises that we will work on together
- We start at your current level and develop together step by step to improve your knowledge
- We can also only have conversations to broaden your vocabulary and enable a more fluid conversation
Read more
Show more
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I have finished Masters in Financial Economics and Masters in Corporate Finance and Banking from EDHEC Business School, Grande Ecole. I offer courses to help students excel in Corporate Finance, Accounting, Strategy and Management. I make it a point to provide easy examples and explanations to help students remember things; specially for students who don't have english as their first language.

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Hello,
I earned a Master's degree in Financial Economics and a Master's degree in Corporate Finance and Banking from EDHEC Business School, Grande Ecole. I offer courses to help students excel in corporate finance, accounting, strategy, and management. I make it a point to provide easy-to-understand examples and explanations to help students remember things; especially for students who are not native English speakers.

The courses will be designed to help the student overcome his weakness in a particular subject. In addition, I also focus on communication and soft skills for holistic development and easy admission in universities.

I understand college studies inside and outside, for any help in joining one or surviving one; Vishakha to the rescue :)

Every successful student is a smile on my face :)
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Camille
Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.
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Contact Melanie
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Vishakha
Hello,
I have finished Masters in Financial Economics and Masters in Corporate Finance and Banking from EDHEC Business School, Grande Ecole. I offer courses to help students excel in Corporate Finance, Accounting, Strategy and Management. I make it a point to provide easy examples and explanations to help students remember things; specially for students who don't have english as their first language.

The courses will be designed to help the student overcome his/her weakness in a particular subject. Additionally, I also focus on communication and soft skills for holistic development and easy admission into universities.

I understand university education in and out, for any help in joining one, or surviving one; Vishakha to the rescue :)

Each successful student is a smile on my face :)

Hello,
I earned a Master's degree in Financial Economics and a Master's degree in Corporate Finance and Banking from EDHEC Business School, Grande Ecole. I offer courses to help students excel in corporate finance, accounting, strategy, and management. I make it a point to provide easy-to-understand examples and explanations to help students remember things; especially for students who are not native English speakers.

The courses will be designed to help the student overcome his weakness in a particular subject. In addition, I also focus on communication and soft skills for holistic development and easy admission in universities.

I understand college studies inside and outside, for any help in joining one or surviving one; Vishakha to the rescue :)

Every successful student is a smile on my face :)
verified badge
Camille
Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.
Good-fit Instructor Guarantee
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Contact Melanie