Introduction to Digital Marketing. Take your first steps in the digital world.

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From 29.61 $ /h

This class provides an overview of the fundamentals of digital marketing and its role in today's business environment. Students will explore the concepts, tools, and strategies organizations use to connect with online audiences, build brand awareness, and drive conversions. Topics covered include the basic principles of search engine optimization (SEO), social media marketing, content creation, email marketing, digital advertising, and data analytics.

The course combines theory and practice through case studies, interactive discussions, and applied exercises, with the goal of helping students understand how to effectively design and implement digital campaigns. Upon completion, they will be able to identify the different digital marketing channels, analyze online consumer behavior, and apply best practices to create impactful strategies.

Learning outcomes:

Understand the principles and importance of digital marketing.

Know the main platforms and tools (Google, Meta, TikTok, Programmatic Buying, Connected TV).

Target audiences and campaign objectives.

Measure the performance of digital campaigns through key metrics.

Extra information

We will review success stories and conduct practical cases.

Location

Online from Spain

About Me

As a digital marketing and media specialist, I guide students in online strategies, digital advertising, and optimizing successful campaigns. Learn digital marketing and media planning with me.

Education

Bachelor's Degree in Advertising and Public Relations
Postgraduate degree in Digital Marketing and E-Commerce
Master's Degree in Education and Online Communication

Experience / Qualifications

More than 10 years of experience in Marketing

Age

Adults (18-64 years old)

Student level

Beginner

Duration

30 minutes

45 minutes

60 minutes

The class is taught in

English

Spanish

Galician

Skills

Marketing

Advertising

Social media

Availability of a typical week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Simon

5.0

(1)

Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students.
First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

Marisa

5.0

(1)

Get impactful and professional PowerPoint presentations for your personal or professional needs. I create visually appealing slideshows with a neat layout, captivating graphics, and well-structured content. Whether for meetings, conferences, or projects, my presentations will help you communicate effectively and captivate your audience.

Jad

5.0

(1)

-I provide full assistance in developing a research project from A to Z, covering the initial steps of formulating a good research question, to writing a good literature review, collecting data and analyzing it
-Develop a comprehensive understanding of Research Methodologies and practice
- Advanced Data preparation and analysis using SPSS or STATA, JASP
-Develop Questionnaires and surveys
-Qualitative and Quantitative advanced analysis (multivariate regressions, Panel, VAR, Time series etc.)
-full thesis writing assistance

Diane-Marie

5.0

(1)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Cami

5.0

(1)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...)

In short, several objectives:
◾ Confront your shyness in front of the microphone / camera.
◾ Understand his speech and his diction.
◾ Taming the media environment (radio / tv).
◾ Familiarize yourself with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through scenarios.
* improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* get your message across through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020).

Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology.

- Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid.

These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours!

PROGRAM
À la carte program: evaluated and adapted to each need.

Luana

5.0

(1)

Having trouble understanding how social media works? Do you need to highlight your business, your creations, your travels on social networks?
I am a social media expert and I can support you in your launch.
If you've already started, congratulations! I'm here to help you find direction, strategize and take your social media to the next level.
Social networks are now an integral part of our daily lives and all companies, brands and others must be up to date to perform. I would be happy to help you in this process and teach you how to succeed in this digital world where everything is possible.

Fatih

5.0

(1)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(1)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(1)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Vanessa

5.0

(1)

Selling online is something that any entrepreneur, businessperson, or natural person who wants to develop their personal brand should know. In this course you will learn the tricks, discoveries, tools, processes, so that your digital business can take the next step and you can position your brand in the digital ecosystem. It is also dedicated to marketing professionals who want to specialize and enhance their digital marketing skills to stand out in their jobs and lead the digital strategy of the brands they represent. Through dynamic, participatory, explanatory learning with examples, you will be able to understand how to scale your business and/or professional career.

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Rui

5.0

(1)

My training includes specializations in trade marketing, product management, business intelligence, strategic marketing, innovation, and digital marketing. Throughout my career, I've learned that marketing is not just a discipline: it's a way of understanding people, creating value, and turning ideas into reality.

Savannah

5.0

(1)

Canva is one of the most powerful and beginner-friendly design tools available but most people only scratch the surface. This class is designed to help you confidently create professional, eye-catching designs for social media, branding, and everyday use.

In this class, you’ll learn how to navigate Canva with ease, use templates effectively, choose fonts and color palettes that actually work, and design content that looks polished and intentional. We’ll cover everything from Instagram posts and TikTok covers to flyers, presentations, and personal branding visuals.

Whether you’re a content creator, small business owner, or just want your designs to stop looking “DIY,” this session will give you practical skills you can use.

Eileen

5.0

(1)

In “Transform Your Luxury Brand with AI Creativity”, you'll learn to harness the power of AI to create breathtaking, high-end visuals that captivate your audience, elevate your brand, and drive real, measurable results.

Whether you're an entrepreneur, marketer, or business owner, this program is tailored for those who understand that in today’s market, first impressions are EVERYTHING. If you don’t have the time to dive into the details yourself, don’t worry—I can handle it for you and bring your vision to life.

This course/service is designed specifically for luxury brands in industries like interior design, high-end furniture, luxury goods, and lifestyle influencers who want to stand out. You’ll master the art of generating AI-driven visuals with MidJourney that radiate sophistication, elegance, and desire—turning casual browsers into loyal, paying clients.

What You’ll Learn & Achieve by the End of This Program:

Effortless Luxury Imagery: Master AI tools like MidJourney to produce stunning visuals that match the exclusivity of your brand. I’ll also show you how to showcase your products in the most visually compelling way—just like the best in the business.

Brand Storytelling Through Images: Craft visuals that speak to your audience on an emotional level. As an architectural photographer and illustrator, I’ll guide you through creating eye-catching scenes that elevate your brand story.

Stand Out in a Crowded Market: Learn how to create visuals that scream exclusivity, ensuring your brand rises above the noise.

Drive Engagement & Sales: Appeal to the desires of your high-end audience with visuals that compel action. Plus, I’ll share bonus strategies on how to run referral campaigns to maximize engagement and sales.

This isn’t just a course—it’s your shortcut to mastering luxury branding. If you're ready to command attention, inspire desire, and position your brand as the pinnacle of elegance, this program will give you the tools, techniques, and confidence to do it.