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Introduction to Digital Marketing (SEO, SEM, Facebook, Youtube, Instagram, etc.)

From 304.5 $ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Location

Online from Switzerland

About Me

I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.

Education

Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur

Experience / Qualifications

In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

French

English

Dutch

Skills

Marketing

Internet

Reviews

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Training in the Writing of a Business Plan by the Business Model Canvas Method

152.25 $ /h

About the course:
- This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be:
1. Market & Competitors
2. Customers
3. Value Proposition
4. Partners
5. Resources
6. Relationships
7. Channels Sale
8. Marketing Plan
9. Income & Costs
10. Profitability & Financing

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
- I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.

Training in CV or resume writing, cover letters & job interviews

144.23 $ /h

I offer a complete introduction to writing a CV or resume, cover letters, as well as preparing for job interviews (exact objective be chosen according to your needs). Only very few resumes make it past the first round, so I'm here to help you increase your chances.

1. Help in WRITING CURRICULUM VITAE / RESUME
2. Help in WRITING MOTIVATION OR COVER LETTER
3. Preparation for JOB INTERVIEWS

For (1) and (2): If writing starts from scratch, please account for appx. 3 hours. If it's just perfecting 1-2 hours should be enough.

About me:
- I work in marketing at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. I am based in Geneva, where I manage the global marketing of a brand with more than 1 billion revenues.
- In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management, and I also coach Young Graduates through our Mentoring program.
- I practice triathlon and sailing.

Jad

5.0

(32)

-Lecturer, 9 years experience teaching Finance, Accounting, Marketing research and analytics, Strong Analytical background with extensive classroom and online teaching experience in addition to official supervision of 35 masters students (till now:) at a reputed business school in France
-I offer help with university courses including Marketing analytics, Research methods, Finance and Statistics (multivariate regressions, Time series, Panel data etc.), both qualitative and quantitative research
-interactive statistical tools to master data analysis Excel, Spss, Stata, AMOS, JASP
-Assistance in full dissertation writing (Theory, literature review, methodology, data analysis and interpretation)
-Guaranteed results

Simon

5.0

(32)

Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students.
First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

Mahmood

5.0

(32)

Technology is advancing at a rapid pace, and we rely more and more on computers for everything from cooking to organizing our taxes. An understanding of computer basics is compulsory nowadays.

The goal of this course is to give you a solid foundation on basic IT and computer knowledge. Once you understood these basics, you will have a clear understanding on which to build your future knowledge of an skill with computers and the Internet.

COURSE OUTLINES:

KNOWING COMPUTER
- Introduction and objectives
- What is Computer?
- Components of Computer system
- Concept of Hardware and Software
- Concept of computing, data and information
- Applications of IECT
- Bringing computer to life
OPERATING COMPUTER USING GUI BASED OPERATING SYSTEM
- Introduction and objectives
- Basics of Operating System
- The User Interface
- Operating System Simple Setting
- File and Directory Management
UNDERSTANDING WORD PROCESSING
- Introduction and objectives
- Word processing Basics
- Opening and closing Documents
- Text Creation and manipulation
- Formatting the Text
- Table manipulation
USING SPREAD SHEET
- Introduction and objectives
- Elements of Electronic Spread sheet
- Manipulation of Cells
- Formulas and Function
INTRODUCTION TO INTERNET, WWW AND WEB BROWSERS
- Introduction and objectives
- Basic of Computer Networks
- Internet
- World Wide Web (WWW)
- Web Browsing Softwares
- Search Engines
- Understanding URL
- Surfing the web
COMMUNICATIONS AND COLLABORATION
- Introduction and objectives
- Basics of E-mail
- Using E-mails
- Document collaboration
- Instant Messaging and Collaboration
MAKING SMALL PRESENTATIONS
- Introduction and objectives
- Basics of Making small Presentations
- Creation of presentation
- Preparation of slides
- Presentation of slides
- Slide show
FINANCIAL LITERACY FOR BANKING SCHEME AND APPLICATIONS
- Introduction and objectives
- Why Savings are needed?
- Drawbacks of keeping cash at home
- Why Bank is needed?
- Banking products
- Banking Service Delivery Channels
- Various Schemes
- Bank on your mobile
- Insurance

Xavier

5.0

(32)

Basic I.T. (internet) management of mobile devices and desktop lessons on thorough cleanings, virus removal, upgrades, repair, and management. I can be available for courses at your convenience just message me the time and course you're interested in learning. If you can provide me with advance notice then I will be available at your leisure. If you have any questions about specifics please feel free to ask.

Fatih

5.0

(32)

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

Camille

5.0

(32)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Vincent

5.0

(32)

I specialize in tutoring Accounting and Business for school. My goal is to keep students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress reports.

AM A PASSIONATE AND PROFESSIONAL TEACHER OF ACCOUNTS, BUSINESS AND ECONOMICS.
ALWAYS AVAILABLE AND READY TO MAKE A DIFFERENCE IN THE STUDENTS . I HAVE BEEN TEACHING IGCSE AND A LEVELS .

AM SO MUCH FAMILAR WITH THE IGCSE SYLABUS AND A LEVELS.

I have full Outstanding knowledge of accounts formulas and concepts. In-depth knowledge of using various teaching and learning aids. Ability to pay extra attention to the slow learning students. Exceptional verbal and written communication skills.

Vanessa

5.0

(32)

Selling online is something that any entrepreneur, businessperson, or natural person who wants to develop their personal brand should know. In this course you will learn the tricks, discoveries, tools, processes, so that your digital business can take the next step and you can position your brand in the digital ecosystem. It is also dedicated to marketing professionals who want to specialize and enhance their digital marketing skills to stand out in their jobs and lead the digital strategy of the brands they represent. Through dynamic, participatory, explanatory learning with examples, you will be able to understand how to scale your business and/or professional career.

Andrea

5.0

(32)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Oumaima

5.0

(32)

Do you want to master social media and develop a professional digital presence?
This course guides you step by step to effectively manage Facebook, Instagram and LinkedIn pages, create engaging content, understand algorithms and build a complete editorial calendar.

Through a practical approach and real-world exercises, you will learn to create attractive visuals, write high-performing posts, and analyze results like a digital marketing professional.

Whether you are a student, entrepreneur, content creator or beginner looking to learn a new profession (community manager), this course is for you.

Omar

5.0

(32)

Unlock the secrets of search engine optimization (SEO) in this practical, hands-on course designed for business owners, content creators, and aspiring marketers. Learn how to optimize your website, craft effective content strategies, and drive organic traffic using proven SEO techniques. Through real-world examples and interactive demonstrations, you’ll master tools like keyword research, on-page optimization, technical SEO, and backlink building, guided by a seasoned professional working in both B2B and B2C environments.

This course is structured as a step-by-step journey, from fundamentals to advanced tactics, enabling you to confidently enhance any website’s visibility and performance. No prior experience is required—just curiosity and a desire to grow online!

Christopher

5.0

(32)

Have you just bought a new computer or do you finally want to feel comfortable with the one you have? This course is for you!
Designed specifically for beginners and seniors, this course guides you step by step in discovering your Mac or PC. No technical jargon, no judgment – just clear explanations and plenty of patience.
In the program :

Navigate your computer with confidence (desktop, files, folders)
Using the Internet and emails safely
Manage your photos and documents
Discover office tools (Pages/Numbers or Word/Excel)
Communicate with your loved ones via FaceTime or WhatsApp
Back up your data so you don't lose anything
Introduction to AI Assistants: Artificial intelligence (ChatGPT, etc.) to simplify your life

My approach: I adapt to your pace and needs. Every question is welcome, and we progress together until you feel independent.

See you soon, Chris

Rui

5.0

(32)

Training in the specialties of trade marketing, product management, business intelligence, strategic marketing, innovation and digital marketing. Over a long period of time I learned that marketing is not just a discipline: it is a way to understand people, create value and transform ideas into realities.

Emil

5.0

(32)

"Master the art of chess with a National Master! With over 10 years of professional coaching experience and a FIDE rating of 1900, I provide high-quality individual lessons for students of all levels—from beginners to advanced competitive players.
My background includes competing within the French Chess Federation and holding the National Master title in Bulgaria. This international experience allows me to share diverse perspectives and advanced tournament strategies with my students.
My teaching approach is focused on developing logical thinking and independent decision-making. Instead of simply memorizing lines, you will learn to understand the underlying principles of the game, enabling you to find the best moves in any position.
What we will work on:
• For Beginners: Fundamental rules, tactical vision, and essential opening principles.
• For Intermediate Players: Building a solid opening repertoire, middlegame planning, and tactical sharpness.
• For Advanced Players: Deep positional understanding, complex endgame techniques, and psychological preparation for tournaments.
• Game Analysis: In-depth review of your games to identify and eliminate recurring mistakes.

Lessons are conducted online via Zoom using interactive boards(Lichess/chess.com). Let’s unlock your full potential together!"

Eileen

5.0

(32)

In “Transform Your Luxury Brand with AI Creativity”, you'll learn to harness the power of AI to create breathtaking, high-end visuals that captivate your audience, elevate your brand, and drive real, measurable results.

Whether you're an entrepreneur, marketer, or business owner, this program is tailored for those who understand that in today’s market, first impressions are EVERYTHING. If you don’t have the time to dive into the details yourself, don’t worry—I can handle it for you and bring your vision to life.

This course/service is designed specifically for luxury brands in industries like interior design, high-end furniture, luxury goods, and lifestyle influencers who want to stand out. You’ll master the art of generating AI-driven visuals with MidJourney that radiate sophistication, elegance, and desire—turning casual browsers into loyal, paying clients.

What You’ll Learn & Achieve by the End of This Program:

Effortless Luxury Imagery: Master AI tools like MidJourney to produce stunning visuals that match the exclusivity of your brand. I’ll also show you how to showcase your products in the most visually compelling way—just like the best in the business.

Brand Storytelling Through Images: Craft visuals that speak to your audience on an emotional level. As an architectural photographer and illustrator, I’ll guide you through creating eye-catching scenes that elevate your brand story.

Stand Out in a Crowded Market: Learn how to create visuals that scream exclusivity, ensuring your brand rises above the noise.

Drive Engagement & Sales: Appeal to the desires of your high-end audience with visuals that compel action. Plus, I’ll share bonus strategies on how to run referral campaigns to maximize engagement and sales.

This isn’t just a course—it’s your shortcut to mastering luxury branding. If you're ready to command attention, inspire desire, and position your brand as the pinnacle of elegance, this program will give you the tools, techniques, and confidence to do it.