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Commercial Marketing Course for Professionals and Students

From 114 Fr /h

Modules:

Marketing Mix - 4P

Marketing Tactics

The Brand - Level 1

The Brand - Level 2

The Brand - Level 3

Objectives by modules:

Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- Being competitive in a constantly evolving market

- Improve knowledge of market planning processes

- Have a set of tools that will help you design, implement and monitor your marketing plan

Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.

The Brand - Level 1: Increase the knowledge behind the brand.

- Brief overview of Branding and Marketing

- Creative process: making a Brand (why, how and what)

- The brand's identity: the consolidation of the brand

The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:

- The Brand for the target customer in the different markets

- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns

- The Brand and Brand Development Model Process

- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand

Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.

- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding

- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Extra information

This course can also be given to groups.

Location

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At student's location :

Around Lausanne, Switzerland

Around Geneva, Switzerland

Online from Switzerland

About Me

Our institute is a network of independent professionals in Switzerland and abroad for the promotion of the right to quality education and training for all. It is an establishment endowed with a Social and Environmental Commitment Charter which lays down performance directives and minimum service rules which guarantee all learners and customers complete satisfaction and the success of their educational project or professional.

Education

Our institute is made up of highly qualified professionals in around fifty teaching disciplines. Our teachers hold at least a license or Bachelor in the teaching discipline and undertake to respect the quality standards inherent in the ethics and professional conduct applicable in their teaching context.

Experience / Qualifications

The success of our mandates is partly based on the strong experience of our handpicked staff and our experience requirements are strict enough to benefit from our confidence. A minimum of five years of professional experience is required to work at our establishment.

Age

Children (7-12 years old)

Teenagers (13-17 years old)

Adults (18-64 years old)

Seniors (65+ years old)

Student level

Beginner

Intermediate

Advanced

Duration

60 minutes

The class is taught in

French

English

Italian

Spanish

Arabic

Russian

German

Portuguese

Chinese

Japanese

Skills

Marketing

Communication skills

Advertising

Reviews

Availability of a typical week

(GMT -05:00)

New York

Online via webcam

At student's home

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

African language courses: Wolof, Bassa, Diola, Egyptian, Hausa, Kikongo, Lingala, Mandinka, Fulani, Serere, Swahili, Tshiluba

58 Fr /h

This course is taught by African teachers and aims to instill in participants not only the language skills of reading, oral communication, written expression and oral comprehension, but above all to instill in them oral cultures and traditions. African women.
African languages
• Bassa
• Diola
• Egyptian
• Hausa
• Kikongo
• Lingala
• Mandinka
• Peul
• Serere
• Swahili
• Tshiluba
• Wolof
• Yoruba
• Zulu

And more on request.

Course in Statistics, Accounting and Finance, Mathematics, Physics, Chemistry and Computer Science

80 Fr /h

EducPourTous offers support classes for all primary and secondary school students, as well as students from universities, colleges of higher and technical education and universities in Statistics, Accounting and Finance, Mathematics, Physics, Chemistry, Computer Science and several other teaching disciplines.
Classes are taught by carefully selected professionals who meet strict quality standards to ensure the desired success.
We offer individual and group support courses, at home, on our premises, by videoconference or by correspondence.

Pamela

5.0

(4)

Do you study marketing and need help transferring your knowledge in practical cases?
I put my 15 years of profession at your disposal for questions-answers or help you to follow the courses. Ideally online.

NB: at this price this course is NOT intended for professional projects and the price displayed is per person. For several people, max. 8 people per class if with the participant. Outside Geneva, a flat rate for travel costs may be invoiced in addition.

Choose distance courses to avoid polluting the planet!
The course materials are prepared or not according to the needs and delivered in PDF format.

Petra

5.0

(4)

Hello there,
Apa kabar?
Not so many people are familiar with Indonesia.
But I'm sure, there are some people out there who want to know more about its beauty, culture, music, history... and of course its language!!
To me, to speak Indonesian (Bahasa Indonesia) is a pride and a joy. And I want to share this joy.

About my class:
If you need someone to help you to learn Indonesian from the very basics or improve it until the most formal level, here I am!!
Just send me a message describing or explaining your purpose and needs and I will tailor a lesson matching them.

I hope to see you very soon in my Indonesian private lessons!

Thank you,
Petra

*French*

Hello to you,
Apa kabar?

Not many people are familiar with Indonesia.
But I'm sure there are some who want to learn more about its beauty, its culture, its history... and of course its language!

For me, speaking Indonesian (Bahasa Indonesia) is a pride and a joy, and I want to share this joy.

About my class:
If you need someone to teach you Indonesian from the very beginning or improve it to the most formal level, I am here!!
Send me a message describing your goal and needs and I will tailor lessons to match them.

I hope to see you very soon at my private Indonesian lessons!

Thank you so much,
Petra

Laurie

5.0

(4)

The technology to improve your French. Classes with a certified native teacher.

Hello Bonjour!
I am a native French teacher and a graduate in French Philology since 2012. I have 10 years of experience in Belgium and abroad. I offer online classes using a method that I have developed over the years, specifically for online classes.

*My method:*
-During class we focus on speaking. Outside of class, I will send you exercises that I will correct every week (grammar, conjugation, writing...).
-I use a particular technique based on questions/answers to apply the grammar when speaking.
-I use the verbotonal method to correct pronunciation.
-You will also receive access to an application for your Smartphone (to learn the vocabulary).
-Use an interactive whiteboard.
-We will use a shared online notebook to correct your exercises and ask me your questions at any time of the day.

I offer preparation for official exams (DELF, DALF, TCF, EOI, FIDE in Switzerland...). Classes for beginners, intermediate or advanced levels. Preparation of conferences or talks for business people. Job interviews.

The class is a bit different when I work with children or teenagers. I use interactive websites and letters.

If you want a young, organized, dynamic and passionate teacher, call me or write me!

See you soon,
Laurie*

Marshall

5.0

(4)

We offer quality tuition for adults, students and young children in Public Speaking, Acting, Musical Theatre, LAMDA examination courses, IB DP Theatre and bespoke coaching in performance, EFL, singing, auditions, speech, phonetics & communication skills.

For younger students LAMDA is the recommended and most highly respected provider of graded examinations in communication skills and in the performing arts.

Marshall is a Drama and Theatre specialist and Drama honours graduate of Bristol University. He has over 30 years experience as a school teacher, University lecturer and as a Directing, Acting and coach. He worked as Head of Drama for 15 years at the International School of Geneva (LGB). Marshall holds a formal teaching qualification in English and Drama and is also the official representative for LAMDA examinations in Switzerland.

Through the ACT2.CH network of specialist performance and communication teachers, which Marshall established, we are able to offer coaching in the Geneva, Lausanne and Zürich areas.

ACT2 is enormously proud of its Superb Track Record with 100% exam success
LAMDA STUDENTS exam results May 2024

Camille

5.0

(4)

In order to enrich his emotional skills, it will be a question of making your emotion the ally of your professional efficiency and / or your personal harmony. Emotions punctuate your life, they intervene in a more or less conscious way and have a considerable influence on your well-being and your performance at work.

How to recognize them, decipher them and make them your allies? How to face the emotions of others, anticipate their reaction and keep a step back? How to better manage unforeseen situations and tensions?

These workshops allow you to learn to listen and tame emotions to improve your personal / professional relationships and strengthen your efficiency at work.

The objectives are clear, with always practical applications:
- Discover your own emotional process to understand the role and impact of emotions
- Analyze its operations and implement personal strategies to channel them
- Develop your emotional awareness to be in touch with your values
- Strengthen one's balance / harmony, self-confidence as well as the best discovery & mastery of one's own resources / skills / potential as well as new tools
- Overcome your fears and blockages to be able to move forward and serenely.
- Reduce psychological (stress, anxiety, concentration ...) & psycho-somatic manifestations
- Optimization of the emotional process & the concept of emotional intelligence
- Make your sensitivity & possible hypersensitivity a strength

Indeed, the sensitive & hypersensitive represent a small part of the population and are able to perceive what others do not feel, which is hidden but try to conform to what is expected of them and of them. '' be able to live in community. After a suitable accompaniment, a hypersensitive can learn to tame his innate capacities and to create harmony in his own existence.

What happens during a session ?

After having defined together one or more global objectives based on your initial problem, each session takes place in two stages.

1) Browse, analyze & dissect together the reflections, thoughts and notes taken during the week and related to your emotions: actions taken based on the suggestions of the previous week; thoughts; feelings: what worked or not / corresponded or not to your expectations. It is also an opportunity to get to know you better in order to better define / define / identify and then solve together the challenges / emotional blockages of the moment.

2) Based on the conclusions of the first part, a proposal of two to three sub-issues of the day to be dealt with during the session (sub-issues built from your initial issue): to answer them, for each of them 'between them, a series of ten to fifteen pragmatic reflections / actions will be proposed to you. Three possible answers:
- "I have already tried this solution but it does not suit me" or "I do not really believe it": we go to the next suggestion
- “Never tried” or “why not”, “I'll think about it”: we set ourselves the goal of trying as soon as the opportunity arises, by the next session

Concretely, a session = a reflection but above all A SESSION = SOLUTIONS / proposals / concrete suggestions to put into practice for the following session in order to overcome its blockages.

According to the defined objective, it is a question of identifying & resolving the impact of emotions and their bad channeling not only on his communication but especially on his daily life.

Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.

THE THERAPIST - COACH
From a Grande Ecole post-preparatory class in France & Ivy League University in the United States, our teacher is specialized in Europe and North America, and has worked for more than 17 years in the field, in renowned international public and private establishments, intervening in forums and conferences.

Isabelle

5.0

(4)

I am a French teacher for 13 years. I can help for any demand in French (schooling, French as foreign language, communication, children, adults any level, etc.) I have a fun & active method that I tailored to the learner.
After a meeting where we talk about your needs and wishes, I provide you a personal program based on your needs, goals, strengths & skills to learn better, easier, and faster. It's the same with children because they first need to develop confidence to trust their own skills.

French teacher (13 years old) for all learners (school, French as a foreign language, adults, business communication, etc.), I have adopted a playful active method that I adapt to the needs of the learners.
After an interview where we discuss your needs and wishes, I propose a program based on your needs, objectives, strengths and skills to allow you to learn easily, easily, quickly. It's the same thing with schoolchildren, because they especially need to gain confidence in their abilities to see them hatch.

Vincent

5.0

(4)

Through an approach based on my personal experience and the cases that I have already treated, I offer you:

- a (free) one-hour session, intended to learn about your personal/professional context
- if I judge that I am able to contribute to an improvement in your situation, according to criteria defined by you, we will plan the coaching sessions

Self-confidence, once it is (re)found, is projected onto all aspects of our life. Personal, emotional well-being, or what we project in a professional context.

It is based on a set of mechanisms, interdependent themes (physical form, sleep, diet, the structure of our time, our habits, the way we manage our relationships, our passions, etc.) .

My approach is not therapeutic, I will only focus on the elements of which I have effective experience and will direct you, if necessary, towards professionals able to take care of the elements requiring a specific approach/therapist.

I attach absolute importance to the confidentiality of our discussions, and will always leave you the initiative to schedule the next session.

Cami

5.0

(4)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera?

How to present yourself and your project to the media?

Targeted content according to your project: Verbal and/or gestural communication; Seduction of the lens and/or microphone; Improvisation in front of a microphone and/or camera; Voice & gaze; One or two camera games; Chronic; Animation; Reporting; Live radio & TV; Interview; Narration; Speech in all its forms (...).

In short, several objectives:
◾ Confront your shyness in front of the microphone/camera.
◾ Understand his speech and diction.
◾ Tame the media environment (radio/tv).
◾ Become familiar with your image and voice.
◾ Manage your speaking time.

Through exercises (diction, voice, presence, breathing, presentations, time management), role plays, simulated interviews and familiarization with their image and voice, participants evolve at their own pace within a framework flexible teaching.

Please note that during the videoconference session, all the notes are transcribed gradually on the chat so that you can access them at any time when you wish.

Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression?

Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and impactful messages.

Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict.

Mastered, the method allows:
• to improve self-confidence and stress management with the development of the speaker's (verbal-corporal) ease, his public speaking skills and his sense of repartee and improvisation.
• to work on their ease, leadership, charisma, creativity and personal development through role-playing scenarios.
* to improve the characteristics of the spoken voice (timbre, pitches, intention, flow).
* convey your message through your image, while gaining improvisation skills and responsiveness.

Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee.

THE TRAINER
➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

Camille

5.0

(4)

✓ Improvisation is the art of composing within the framework of a role play, without being overplayed so as not to lose credibility, by taking pleasure and appearing convinced (because communication does not consist, for example, of having confidence, but of appearing confident). It helps with a wide range of skills (imagination, emotional faculties, physical expressiveness, vocal projection, clarity of speech, interpretation, improvisation, observation, emulation, stage combat...) to make public speaking, communication , the theatricalization enhanced by the stage space and the play of the actor - improviser.

✓ Your inventiveness, singularity, commitment and signature being at the center of this training, it is about giving you the techniques to improvise, create, stage, while showing confidence and conviction to your interlocutors, in the private sphere or of the professional.

✓ So how can you also confront your shyness or lack of (relative) self-confidence by surpassing yourself by moving forward?
➤ Express yourself with your body, your emotions, your ideas to mobilize your abilities and your creative energy
➤ Explore your path to personal expression in complete freedom and security by overcoming your fears of expressing yourself in public
➤ Activate flexibility of mind, particularly by practicing active listening
➤ Develop your creativity and imagination while overcoming your shyness, developing your speaking, listening and responding skills
➤ Anchor lasting resources such as letting go, leaving one's comfort zone thanks to a caring framework and personalized modules/exercises

In application: For example, awareness raising and introduction to the Art of Storytelling have several objectives: Storytelling in public, Composing a repertoire of stories, Organizing a collective show, Games and bringing emotions into play (...). These theoretical training and practical training sessions (story structure, voice, memory, diction, management of stage fright, etc.).

It is a question of going through the history of the tale (origin, different styles of tale, difference between tale and story), the art of telling (work on the voice, the body, the imagination), the tale and the child (importance of the story for the overall development of the child, resource of the imagination, difference between reading and telling) ...: in short, the intention of this course is to make you want even more, to better tell stories

Open to all those interested in the story (parents, teachers, animators, educators ...), these sessions can also be offered to the person of your choice.

With the program, for this example of storytelling art in particular:
✓ Explore and experience the art of storytelling and discover its hidden sides
✓ Express yourself with your body, your emotions, your ideas, play with situations (...)
✓ Mobilize your capacities and creative energy
✓ Open interior spaces of reverie
✓ Explore your path of personal expression in complete freedom and security
✓ Overcome your fear of public speaking
✓ Make room for your imagination, Develop your creativity
✓ Activate flexibility of mind, Practice active listening
✓ Cooperate, create, play down

The art of storytelling therefore allows you to develop your creativity and imagination, because you are both a director and an actor. It also allows you to overcome shyness and develop speaking, listening and responding skills. Each person evolves at their own pace and uses their sense of creativity.

Objective: to anchor sustainable resources such as letting go, creativity, presence or self-confidence. In short, this artistic discipline will accompany you in your personal development and will help you get out of your comfort zone thanks to a benevolent environment and playful exercises.

THE TRAINER
With training from a Grande Ecole post-European preparatory class & an Ivy League university in the United States, our teacher has specialized and has worked for more than 18 years in the field, in international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM
✓ A la carte program: evaluated and adapted to each need.

Noemi

5.0

(4)

In our classes I’ll help you speak English with confidence. We'll focus on speaking: I specialise in 'déblocage de la parole', and my lessons also include communication coaching – so that you can be yourself in English and build authentic relationships with people, just as you would in your native language.

I work with both professionals and students. I was an English writing instructor at The American University of Paris, and I’ve worked with large French corporations such as Chanel, BNP Paribas, Sanofi...

A few examples of my accelerated coaching sessions:

- University students: application essays to Oxford and Cambridge master's programs

- Professionals: coaching executive-committee members in leading French institutions; preparing clients for management positions abroad – full switch from French to English; Anglo-Saxon style job interviews

With each student, we make a personalised plan. I’ll teach you how to learn efficiently outside of class as well, so that you don’t waste time. The right technique at the right time can really accelerate your progress.

I’m fluent in French (with some mistakes) and have extensive experience teaching French speakers (including students in Geneva/Genève and Switzerland/la Suisse), but I work with other nationalities too. I have a TEFL certificate for teaching English.

I’m a language enthusiast and I wholeheartedly support my students. I’ll make you feel comfortable and I hope to make your learning journey fun!

Esma

5.0

(4)

Turkish is a rich and fascinating language spoken by millions worldwide. In this class, I will guide you through the essentials of Turkish, helping you develop strong speaking, listening, reading, and writing skills. Whether you're a beginner or looking to refine your fluency, this course is tailored to suit all levels.

We will focus on real-life conversational Turkish, grammar structures, and cultural insights to make learning enjoyable and practical. You’ll engage in interactive exercises, pronunciation practice, and structured lessons to build confidence in using Turkish in everyday and professional settings.

By the end of the course, you’ll be able to form sentences with ease, engage in conversations, and understand Turkish culture through language.

Linda

5.0

(4)

Personal methodology: I adapt to your needs. If you prefer a course focused on grammar, we'll do that. If, on the other hand, you just want to speak and improve your speaking skills, we'll do that too. :)

English: I adapt to your personal needs. If you prefer a course focused on grammar, we will do that. If, on the other hand, you just want to speak and improve your speaking skills, we will do that too. :)

Léandre

5.0

(4)

Need a boost in English? Or simply want to speak more fluently?

English tutor, I offer tutoring for all levels: from primary school to secondary school (but also business school or ECG), including cycle or other.
Whether it's to reinforce grammar, improve written expression, prepare for an exam, or improve oral fluency, I adapt to each person's needs.

I also offer conversation sessions for those who wish to practice their English in a relaxed and caring environment, whether for travel, work or simply for pleasure.

Personalized method, adapted pace, and above all... good humor guaranteed!

Join me to progress with confidence and motivation.
Contact me for more information or to reserve your slot.

Johana

5.0

(4)

Hola,
¿cómo estás?☺️
My name is Johanne. I am a native Spanish teacher, with a degree in Spanish Literature and Language and a Master's degree in Spanish as a Foreign Language (UNED Faculty).
■ Since 2009 I have been working at the Cervantes Institute as an OFFICIAL EXAMINER of DELE diplomas (Diploma in Spanish as a Foreign Language)
(I am fluent in French, so during the course I give all the necessary explanations in French on grammatical rules or vocabulary.
Having extensive teaching experience, I prepare students/adults for all levels of the DELE Spanish Diplomas and for all official Spanish exams within Universities.
● Spanish courses for adults who intend to travel or live in a Spanish-speaking country.
● Specialized fun Spanish courses for children (6-13 years old), audiovisual material, interactive games on the internet, choice of textbooks taking into account their age. Children learn the language through experiences and experiences while having fun.
● Help with school homework/exams for French students (all levels, + preparation for BTS, CNED)
● Spanish courses for adults who use Spanish in a professional context (Business Spanish: tourism/restaurants, law, etc.)
● Spanish pronunciation/phonetics/conversation courses (exercises provided by the Cervantes Institute). During my Master's degree, I specialized in Spanish phonetics for foreigners. Students can achieve a very good level of oral production even if they are beginners* :)
● Written production, grammar, oral and written comprehension.
● Spanish civilization course.
I live in Spain, so I give all my classes on Skype.
Skype classes are very flexible and as effective as face-to-face classes! (100% success rate for all Cervantes Institute DELE diplomas and all university exams!)
■ COMPLETE learning materials provided to all my students according to their personal level/age/interests (DELE preparation manual, grammar book, pronunciation guide, notes, mp3 audios)

I will be happy to read from you.

A greeting,
Johanne :) 👩🏻‍🏫🇪🇸

Qamille

5.0

(4)

➤ A follower of the "message beneath the message", as Roland Barthes would say, the semiologist is above all a detective of language and helps you in this sense: he sees meaning, deciphers and carefully analyzes the signs that surround him to interpret their meaning, reports on the effects of meaning, the connotations and the implicit present in the communication. He starts from the surface signs visible to all to bring out the latent meanings. His interest is most often focused on the phenomena "on the margin", at first glance not very significant, which are located behind the scenes, rather than on stage. In short, all these elements not necessarily visible at first glance.

What applies to semiological analysis? Everything: Images, logos, websites, gestures, behaviors, words, speeches, symbols, spaces, in short everything that allows humanity to communicate. On the other hand, the semiological method cannot be invented since it is very specific. Like an iceberg, it is a question of going from superficial and visible signs to latent signs and meanings.

➤ A fascinating discipline, semiology and the analysis of gestures, behaviors and verbal & non-verbal language allows us to decipher the signs of our personal and professional daily lives. In a political speech, on an advertisement, or through our gestures in the professional and personal context, our words and behaviors, the narration of signs mark a certain relationship to the world.

➤ By learning to dissect the meaning of words and gestures, semiology allows us to take a particular look at the coherence of communication and its relevance (versus the opposite), to understand the details of our own speech, and then to make good use of it.

➤ Thus, from the semiological methodology (rigorous, specific, objectifying), verbal, graphic, symbolic and behavioral identities can emerge.

➤ Finally, semiology is neither a matter of philosophy (it only operates from one or more corpora, concrete materials to be analyzed) nor of psychology (it is less interested in intentions than in the signs produced). It is an analysis, a look at one's own communication and that of others which allows one to react better intuitively.

➤ This is why these sessions are intended to be above all practical: filmed exercises, analysis of images to be dissected and then implementation of techniques / tools / methodology which will help you in your daily life, to improve your verbal and non-verbal language but also to decipher and understand that of others.

➤ Among the content browsed:
1) identify and act on behaviors:
-transmission of acquired knowledge on non-verbal communication in order to quickly detect intentions
-immersive team-building mode to bring out helpful behaviors (despite the saboteurs)

2) Profiling - Diagnose and guide based on a written or visual corpus:
-build the storytelling
-bring out a type of profile
-understand insights

3) Brand Strategy - Create a new brand, company or personal positioning

4) Concrete techniques & a targeted methodology for:
✓Acquire practical tools to improve your rhetoric/repartee
✓Decode and use the practical communication tools of great leaders
✓Fundamentals (practices) of eloquence but also of oratorical art (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma, etc.) to ensure consistency between content and the form
✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing.
✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths.
✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations.
✓Management of Q&A sessions & external reactions during an intervention or an oral exchange.
✓Practical tools to put your interlocutor at ease and appear friendly/interested.
✓To succeed in a negotiation/mediation.
✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'.
✓To turn sentences into positive AND constructive.
✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication).
✓To put NLP (neuro-linguistic programming) at the service of communication.
✓To adopt effective, simple, fair and engaging language.
✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging.
✓To manage your personal & professional relationships with, for example, the preparation of your ratings.
✓Make your hypersensitivity a strength to tame your abilities.
✓Listening proactively and expressing / conveying ideas / message clearly.
✓Avoid letting your emotions show and propose a constructive solution to problems, while drawing on your own relational skills.
✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively.
✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability
✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech.
✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression.
✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image.
✓Practical techniques to foster the engagement of the other party.
✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects.
✓ Optimizing internal and external relationships are professional fundamentals so that the structure of sessions, business dialogue and mastery of change communication are valuable.
✓ Decode advertisements, logos and slogans, Understand the impact of images and symbols on our emotions, Analyze cultural trends across the media, Create your own visual messages with formidable efficiency
✓ Analysis of non-verbal communication:
- paralinguistic level: voice analysis, intonations, speech rate (...)
- proxemic level: analysis of the distance between bodies/individuals
- kinesic level: analysis of postures, gestures and facial expressions
- infralinguistic level: analysis of physiological changes (dilation of pupils, blushing, sweating, etc.)
- symbolic level: analysis of what adorns the body such as clothing, badges, tattoos (...)

➤ The semiologist or semiotician is led to specialize in certain universes, whether it is luxury, mass consumption or behavioral and body dynamics. His analyst side (linguist, semantician, semiologist, semiotician) and lecturer on the themes of negotiation and non-verbal communication will support your approach.

➤ So, discover the hidden secrets of signs if you are curious to understand the mechanisms behind advertisements, works of art, films or even social networks, if you want to learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis. As part of a fun and interactive learning experience, with concrete exercises for a captivating immersion.

➤ In short, in a context guided by the tools of semiology, the ability to speak in public is today an essential transversal skill to assert oneself, inform, negotiate and convince. However, to master the keys to successful public communication, it is necessary to strengthen the impact of one's own speeches: by structuring one's interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).

➤ Whether your goal is personal or professional, speaking is a predominantly physical activity, relying on a body, a voice, a breath, a rhythm (diction), an emotion and above all techniques, tools, a method, a know-how, reflecting the involvement of the speaker in his speech, all guided by the principles of semiology and behavioral analysis.

➤ So, how do you listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience appropriately and optimize the quality and clarity of the exchange/message? It is precisely about going through, implementing and deploying practical and effective techniques of oral presentation, simple intervention or 'one to one` exchange, aimed at challenging your audience or interlocutor, taking care of the content as well as the form, all in a professional or personal setting. For this, there are verbal and non-verbal communication techniques, based on semiology.

➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, assurance, ease by overcoming embarrassment and controlling emotion in public. But also to work on leadership & charisma, in a context where empathy and emotional intelligence are at the service of communication, all based on the founding principles of semiology.

➤ To master the keys to successful public communication, it is necessary to master certain practical aspects of semiology, to strengthen the impact of your speeches: by structuring your interventions and taking into account the circumstances and expectations of the audience; by making an impression through storytelling; by integrating the psychological and emotional factors of effective oral communication; by integrating emotions into the preparation of the message and arguments; by anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...).

➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session.

🚀 Discover the Hidden Secrets of Signs. Dive into the fascinating world of semiology with our practical training! Are you curious to understand the mechanisms behind written or oral communication? Learn to decipher hidden messages and analyze the signs that influence our thoughts and actions on a daily basis, with fun and interactive learning: Beyond theory, you will participate in concrete exercises, case studies to master the art of communication. Join us for a captivating immersion in one of the most exciting fields of human sciences!

THE TRAINER
➤ With training from Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher trainer has specialized and has worked for more than 15 years in the field, in Europe and North America, in renowned international public and private establishments, regularly speaking in forums and conferences, and also offering personalized INDIVIDUAL support, with pedagogy and careful methodology as the watchwords.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Basel-Neuchâtel-Berne-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions.

✓ Languages: French/English.

✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.