I teach how to build, develop and defend reputation - both corporate and personal one. I give practical tools to prevent and deal with crises of different natures - from black swans, natural disasters and production accidents to corporate misconduct, negligence, hostile takeovers, and dark PR campaigns. This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM. We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.