Learn Digital Marketing, basics of photoshop and graphic design.

Van 61.91 € /h

Digital marketing is a powerful tool to have in today's society, I can teach you to skills such as Facebook advertising, email marketing, and google ads.

I will be teaching you techniques we marketers use in the real world, from simple graphics using Canvas, to more advanced designs in Illustrator and Photoshop.

Locatie

Online vanuit Verenigd Koninkrijk

Leeftijd

Volwassenen (18-64 jaar oud)

Senioren (65+ jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Gevorderden

Duur

60 minuten

De les wordt gegeven in

Engels

Vaardigheden

Marketing

Digitale kunst

Adobe photoshop

Beschikbaarheid typische week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Antoine

5.0

(1)

— Methodology —

This course is designed for all levels, from beginners wanting to understand their tools to professionals seeking guidance in project development and professionalization.

— Learning Philosophy —

I believe that learning is a dialogue. My approach is flexible and adapts to your needs: field case studies, participatory guidance during creation, and targeted training on specific aspects.

Sessions are scheduled according to your needs and constraints, ideally every two weeks to maintain a good rhythm.

— First Meeting —

During our first meeting, we will define the framework, method, tools, and objectives of the training together.

— Topics Covered —

The 6 Pillars of Image Creation

• Subject: Choice and importance of the subject
• Staging: Composition and arrangement of elements
• Lighting: Use and mastery of natural and artificial light
• Viewpoint: Angles and perspectives for visual impact
• Exposure: Techniques for correct and creative exposure
• Aesthetics: Developing a consistent visual style

Preparing a Photoshoot

• Planning: Logistical and creative preparation
• Location Scouting: Choosing and evaluating locations
• Equipment: Selection and preparation of necessary gear
• Models and Outfits: Coordination with models and wardrobe selection
• Storyboard: Creating a visual scenario for the shoot with MidJourney

Natural Light

• Understanding Natural Light: Characteristics and types of natural light
• Golden Hours: Photography during the golden hours
• Using Reflectors: Techniques for directing and softening light
• Shadow Management: Creating and controlling natural shadows
• Outdoor Shooting: Practical tips for outdoor sessions

Artificial Lights

• Introduction to Artificial Light: Types of light sources
• Continuous Light vs. Flash: Advantages and disadvantages
• Lighting Techniques: Using softboxes, snoots, and other accessories
• Studio Setup: Organizing and installing studio lighting
• Creating Light Ambiances: Techniques for different visual effects

Fashion Photography

• Conceptualizing a Fashion Portrait: Ideas and inspirations
• Model Direction: Tips for directing and communicating with models
• Outfit Selection: Importance of clothing and accessories
• Lighting Usage: Specific techniques for fashion portraits
• Post-Processing: Retouching and enhancing fashion portraits

Street Photography

• Introduction to Street Photography: Concepts and ethics
• Interacting with Subjects: Techniques for approaching and photographing people in the street
• Using Natural Light: Adapting to outdoor lighting
• Dynamic Composition: Creating impactful images in urban settings
• Post-Processing: Suitable retouching for street photography

Digital Development on Lightroom or Capture One

• Introduction to Lightroom: Interface presentation and customization
• Image Import: Methods and file organization
• Image Development: White balance, exposure, contrast, etc.
• Local Adjustments: Using brushes, graduated and radial filters
• Exporting: Export settings for different uses

Project Development

• Project Conception: Ideation and planning
• Research and Inspiration: Techniques for finding creative ideas
• Production Planning: Managing time and resources
• Execution: Practical realization of the project
• Evaluation and Adjustment: Analysis and continuous improvement of the project

Photobook Editing

• Book Design: Structuring and layout
• Image Selection: Choosing photos and organizing them
• Editing Software: Using tools for creating photo books
• Online Printing Services: Comparison and use of available services
• File Preparation: Optimization for printing and publishing

Professional Equipment

• Professional Kit Overview: Description of essential equipment
• Cameras: Selection and use of different types of cameras
• Lenses: Choosing lenses for various situations
• Essential Accessories: Tripods, filters, flashes, etc.
• Equipment Maintenance and Management: Techniques for maintaining and protecting gear

The Photography Profession: Market Dynamics

• Fashion Photography: Understanding the expectations of magazines, modeling agencies, and fashion brands. Techniques for portfolio presentation and collaboration with stylists and makeup artists.
• Wedding Photography: Organization and management of events, interaction with clients, and specific marketing strategies.
• Product Photography: Collaboration with businesses for product photography aimed at advertising and online sales. Techniques for staging and lighting.
• Editorial Photography: Working with magazine and newspaper editors, designing photo reports, and meeting publication deadlines.
• Corporate Photography: Creating corporate portraits, covering professional events, and creating visual content for companies.
• Art Photography: Exhibiting in galleries, participating in competitions and festivals, and selling photographic art.

The Photography Profession: Freelance Dynamics

• Portfolio Creation: Selecting and presenting the best works to attract clients and collaborations.
• Marketing Strategies: Using social media, creating a professional website, and developing a personal brand.
• Professional Networking: Importance of industry relationships, participating in events and online/offline communities.
• Client Management: Communication techniques, managing expectations, and maintaining long-term client relationships.
• Legal and Financial Aspects: Understanding contracts, copyrights, invoicing, and financial management as a freelance.
• Continuous Development: Ongoing training, technological watch, and adaptation to new trends and technologies.

Davide

5.0

(1)

Hi! Are you looking for a specific course that covers Photoshop retourching and color science techniques? Here is what you're looking for!
I am experienced in retouching studio shots and this course gives you the possibility of learning techniques from basic to advanced to do things such as:

- Color Correction
- Color Grading
- Skin Retouching
- Correct Masking & Advanced Local Adjustment techniques

Plus, I will include some additional tips on the workflow and optimization of your workstation, such as monitor calibration for an effective color correction.

The lessons are organized according to the student's needs and can be fine-tuned along the way! All the images and materials to work with (including customized PS actions, notes etc.) will be provided to the student along the way.

Lessons are mainly taught in English and/or Dutch!

Isàbella

5.0

(1)

I am working for 10 years now with photoshop and I can teach you to create everything you want with this program! I am really good in illustrations

let me know also which are your ideas and what you want to make and we can discuss it together!

Yassine

5.0

(1)

Professional Retouching, Photoshop Workflows, Basics & Advanced Methods, Problem Solving, Pixels as Objects.

Learn Photoshop the right way. Skyrocket your knowledge of the User Interface, Color, Lighting, Professional Methods, Tools, Tricks and thinking.

My Course is meant for Photographers and Designers. I teach professionals who want to up their game and students who are looking for a crash course to get them comfortable with the software.

Diane-Marie

5.0

(1)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Monique

5.0

(1)

Do you want to edit your photos professionally or make new creations in Photoshop?

In a few private lessons I will teach you all the important skills, so that you can do everything you want.

I am an (art) photographer and teacher and I have been giving private Photoshop lessons for over 12 years.

Private lessons are available in the afternoon and evening and on Saturdays. I teach via video calling or personally in Amsterdam East.

I tailor the lessons to your needs, interests and pace so that you effectively learn what you want. I work with a minimum of two hours per lesson. Longer lessons at a time are of course also possible. Ask about special student/package prices.

In short, do you want to be able to Photoshop professionally quickly and affordably. Please contact me via the Apprentus website. And of course you can also outsource all your Photoshop work to me.

Apprentus helps us to get in touch. Payment for the extra hours is therefore made via the Apprentus website

Eva

5.0

(1)

I am a multidisciplinary artist and designer with fifteen years of experience. I studied art and architecture at the École nationale supérieure des Arts Décoratifs in Paris and the Columbia University in New York. I teach painting, drawing, digital image and creativity. This class is ideal for beginners but also intermediate students who want to develop their own style.

For my personal projects, I work in a wide range of mediums, from drawing, painting and printmaking to digital image and 3D Printing. When teaching, I prefer to first focus on free-hand drawing and painting as this allows for greater spontaneity regardless of the student's technical level. We later explore other methods based on the student's individual interests. I like to teach children and adults via mini projects involving art history references and help them develop narratives around their work. I deeply believe in people's creative potential and in my classes will help you channel your own voice.

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Ariana

5.0

(1)

I offer creative lessons tailored to your needs and preferences. These can cover drawing and painting techniques, but also other materials like clay or digital tools (think digital art on the iPad). Together, we'll explore your current level, what skills you'd like to learn, and establish a goal to guide the lesson content. Especially if you're saying, "Yes, but I'm not really that creative," or "Yes, but I'm not very good at drawing," I'd love to take on the challenge with you!

Hamid

5.0

(1)

⚙️ Step 1: Understand What AI Actually Is
AI isn’t magic — it’s just pattern recognition on steroids. It learns from data, spots trends faster than humans, and automates decisions.
There are three main flavors you’ll be dealing with:
Machine Learning (ML) – Think “training” an AI to make predictions. (Used in trading bots, recommendations, etc.)
Generative AI – Like ChatGPT or Midjourney; it creates text, code, or images.
Automation AI – Uses rules + ML to perform actions automatically (Zapier, n8n, AutoGPT, etc.).
💸 Step 2: Using AI in Trading
AI trading isn’t new — hedge funds have been doing it for decades. But now you can do it too.
Here’s the stack you’d look at:
Data Source – Pull data from APIs (like Binance, Alpha Vantage, or Polygon.io).
Model – Use AI to find signals. Common tools:
Python + TensorFlow/PyTorch → train models that predict price movement.
GPTs → analyze news sentiment.
Execution – Automate trades using APIs (like Binance or Alpaca).
Testing – Backtest with historical data before going live.
If you want plug-and-play options, try:
Koyfin, TrendSpider, or Trade-Ideas for AI-driven analysis.
Composer or Stoic.ai if you want “autopilot” portfolios.
(Pro tip: the real edge isn’t in fancy models — it’s in feeding your AI clean, unique data.)
📱 Step 3: Using AI to Build Apps
This is where things get fun. You don’t even need to code hardcore anymore.
No-code builders: Glide, Bubble, or Adalo → use AI APIs like OpenAI, HuggingFace, or Replicate to add brains.
AI dev tools: Replit Ghostwriter, GitHub Copilot, or ChatGPT’s code interpreter to write real code fast.
Frameworks (if coding):
Python/Flask or FastAPI for backend.
React or Next.js for frontend.
Firebase or Supabase for hosting & data.
Hook it all together with AI APIs (like OpenAI, Anthropic, or Stability AI).
🚀 Step 4: Learn by Doing (Don’t Just Watch YouTube)
The fastest way to master AI is to build real stuff:
Create a sentiment analyzer that trades crypto based on tweets.
Build an AI app that generates marketing copy for clients.
Automate your own work — make an AI that handles your emails or schedules.
📚 Step 5: Resources That’ll Level You Up
Learn ML basics: fast.ai or Google’s ML Crash Course.
Build AI apps: freeCodeCamp or YouTube’s “Code with Tomi” / “Nicholas Renotte.”
Trading AI: Check out “Algorithmic Trading with Python” by QuantInsti.
No-code AI apps: Buildspace or FlowiseAI.

Sandra

5.0

(1)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Kerim

5.0

(1)

This lesson focuses on creating real-time visuals, animation, and audiovisual composition using Ableton Live together with the visual engine Videosync. It is suitable for beginners and early-intermediate users who want to explore visuals in a musical and performance-oriented context.

We look at how visuals can be created, structured, and performed in relation to sound. Starting from basic setups and visual ideas, we move toward building animated and real-time visual systems that can be used for performances, installations, or audiovisual works. The emphasis is on understanding visuals as time-based systems, rather than relying on templates or ready-made effects.

Depending on your interests, lessons can include:

■ working with real-time visuals and video clips
■ creating and controlling animated visuals
■ structuring visuals in relation to rhythm, timing, and musical form
■ preparing visual sessions and VJ sets for concerts
■ building audiovisual compositions and performance setups
■ creating music videos and visual content for promoting music online
■ developing visuals for art and installation projects

For more experienced users, we can also explore experimental and creative approaches, including system-based animation, generative structures, unconventional audiovisual workflows and developing custom shaders.

Lessons are adapted to your level and goals. No prior experience with visual tools in Ableton Live is required, and the focus is on clear concepts that can be applied across different visual approaches.

Private lessons are available in my studio in Nijmegen, at your place, or online if preferred.

Geert

5.0

(1)

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

Milena

5.0

(1)

Want to learn how to work efficiently with Adobe Photoshop? During these one-on-one online lessons via webcam, I'll guide you step-by-step through the most important features and techniques.

I'm a student myself and work with Photoshop daily for both my studies and projects. Therefore, my tutorials are well-suited for both beginners and students who want to improve their skills for school, social media, or their own projects.