Beginner to advanced product marketing fundamentals and value prop development

Àpd 79.66 $ /h

Hi,
I am a seasoned product marketer with extensive experience within global high tech and media companies. In this world of product marketing, the job description means different things depending on the company you work/ want to work for.
I can help with the multiple facets of marketing; however, I won an Emmy award for a product I was a product marketer for 😊
Whatever level you are, we can work together to build a hyper relevant set of skills that will help you succeed in organisations of any size.
Here are some learning objectives I feel are important
• Understanding the role of a product marketer
• Identifying the user needs
• How to identify your audiences your audience
• Creating competitive positioning even in the most crowded of markets
• Writing a compelling value proposition
• Best practices when working with product managers and researchers
• Completing a go-to-market plan
Adnan

Lieu

En ligne depuis Royaume-Uni

Age

Adolescents (13-17 ans)

Adultes (18-64 ans)

Seniors (65+ ans)

Niveau du Cours

Débutant

Intermédiaire

Avancé

Durée

60 minutes

Enseigné en

anglais

Compétences

Gestion des produits

Marketing

Compétences en affaires

Disponibilité semaine type

(GMT -04:00)

New York

Cours par webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Simon

5.0

(1)

Professor, graduated with a master degree from the University of Mons, gives private lessons in economics: from the first to the sixth secondary (CE1D, secondary and higher secondary school, high school, school support, homework help, educational proofs assured). with large numbers of students.
First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

Catia

5.0

(1)

La Gestion est une branche importante dans le domaine du commerce. Les cours d'appuis de gestion que je propose sont destinés aux étudiants de l'Ecole de commerce qui sentent des difficultés dans cette matière, qui souhaitent combler certaines lacunes, ou approfondir leurs connaissances.

À partir des documents que possèdent les élèves (brochures, livres, cours...), je les aide à revoir les chapitres, à se concentrer sur les éléments les plus importants et, surtout, je suis là pour répondre à leurs questions. Je réalise également des exercices personnalisés selon l'élève pour cibler au mieux ses besoins.

Pour évoluer, on a toujours besoin de renforcer ses bases.

N'hésitez pas à me contacter si vous avez des questions et si vous êtes intéressé par mes cours d'appui.
Idéalement, transmettez moi votre demande en mentionnant quel(s) thème(s)/chapitre(s) serait(ent) à voir en priorité pour me permettre de mieux préparer notre premier cours.

Diane-Marie

5.0

(1)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Dramane

5.0

(1)

Le marketing digital désigne toutes les techniques marketing utilisées sur des supports et canaux digitaux pour promouvoir des produits et services.
Avec le marketing numérique, vous pouvez placer vos publicités exactement à l'endroit où se trouve votre public.
De plus, vous pouvez segmenter votre audience aussi finement que vous le souhaitez afin de ne pas gaspiller vos dépenses publicitaires inutilement. Prenons l'exemple du marketing Facebook. La plateforme vous permet de sélectionner le groupe d'âge, le sexe et même les lieux géographiques que vous souhaitez cibler !

Vishakha

5.0

(1)

I provide support in your job hunt from Step A to Step Z.
Step 1: help with identifying the correct jobs as per your profile and your liking. identifying platforms from which to apply.
Step 2: Make a perfect CV. I will share 4-5 CV formats for you to choose from
Step 3: Writing of a motivation letter.
Step 4: Sharing a database fo interview questions. Teaching techniques on how to answer each question and making sure the interviewer is interested in your answers.

I am a Trinity college London certified communication coach, and have a Double masters from EDHEC Business School, France. I bring all my knowledge in helping you get your dream job.

Lucien

5.0

(1)

HOME LESSONS AND COACHING
IN MATHEMATICS, MARKETING AND PHYSICS in French and English (Preparation for the brevet, the international baccalaureate, IB DIPLOMA AS AL SL HL)

For STUDENTS OF:

- Public schools of the Ivorian system
- Private schools of the Ivorian system
- International schools of the French system in Abidjan
- International schools of the English system in Abidjan
- American System International Schools in Abidjan

MATHEMATICS TEACHER AND COACH with nearly twenty years of experience.

You will be the best.

Gaëlle

5.0

(1)

Kids don't need lectures about "good money habits." They need to feel what money does.
While adults debate finances at home, kids are already using money, without actually understanding how.

In this course, we learn by playing. And by thinking.
We'll explore together:
✓ Simulate a real shop: handle actual money, practice spending and saving, discover what it feels like
✓ Create a personal budget: not boring spreadsheets, but visuals, games, and real challenges
✓ Ask the real questions: Need vs. want. Why save? How do people earn? What's debt?
✓ Discover how systems work: Banks, loans, digital money, and financial security
✓ Think like an entrepreneur: What services can I offer? How do I create value? How do I turn an idea into money?

Why this is different:
Most kids think "money is complicated." This class shows them that money is a tool, not a mystery, not something to fear.
And, more importantly: that they can control it.

What they take home:
A personal budgeting system they actually understand. Answers to questions they've been asking. And the mindset: money is a means, not an end.

Format: Online or Barcelona | 60-min sessions | Small group or one-on-one

For curious kids who ask questions about money.

Camille

5.0

(1)

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

Yassine

5.0

(1)

Boost your English skills for the workplace! This course focuses on business vocabulary, professional communication, and practical speaking and writing skills for meetings, emails, presentations, and negotiations. Through interactive lessons, real-world examples, and tailored exercises, you will gain confidence and fluency to succeed in professional environments.

Chris

5.0

(1)

Learn to Perfect Your American English Accent and Communication Skills—for Work, Academics, and Everyday Life
Great for Study Abroad and International Students!

“Where are you from? ...No, but where are you actually from?”

I was born and have lived in the United States my entire life (28 years). I lived in the rural Midwestern state of Wisconsin until age 13. Then I lived, attended middle school, graduated high school, and attended university in the major U.S. cities of Chicago, Illinois, and San Francisco, California.

I come from a bilingual home, and my parents speak with an accent—but my American English accent is clear, standard, and natural.

I’m happy to work with you to help you sound more American. This can be extremely useful for English learners who want to communicate more confidently and comfortably in school, at work, and in daily life.

We will cover:
• Accent and pronunciation
• Pacing and rhythm
• Vocabulary and word choice
• Delivery and confidence

All techniques are based on evidence from linguistics and communication studies, so you’ll understand why they work—not just memorize rules. Accent and communication improvement is a science and an art.

I have worked in journalism, speech-language pathology, tourism, and customer service. I have experience in high-academic settings (like museums and graduate seminars) and everyday settings (like working in stores). I am currently working toward a Level 5 TEFL diploma.

I have one semester left in my degree in Spanish and Chinese at San Francisco State University, and I plan to move abroad for graduate school. I have also taken graduate-level classes in Chinese and Spanish. I speak eight languages fluently, and I understand what it takes to make a foreign-language accent sound natural and confident.
I’m warm, friendly, patient, professional, open-minded, and flexible. Every student has a unique journey in language learning, and I will meet you where you are to meet your goals.

Feel free to message me with any questions!
• Se habla español
• 这里讲中文
• Fala-se português
• 日本語が話せます
• On parle français
• Der tales dansk
• Se vorbește română

Rui

5.0

(1)

My training includes specializations in trade marketing, product management, business intelligence, strategic marketing, innovation, and digital marketing. Throughout my career, I've learned that marketing is not just a discipline: it's a way of understanding people, creating value, and turning ideas into reality.

Chakib

5.0

(1)

Imaginez que votre business tourne à plein régime, que chaque euro investi dans la publicité vous rapporte des clients fidèles et des ventes en hausse. Plus de tâtonnements, plus d’argent gaspillé sur des campagnes qui ne fonctionnent pas. Et si vous pouviez enfin prendre le contrôle de votre acquisition client et faire exploser vos résultats ?

Avec mon accompagnement, vous apprendrez à maîtriser la publicité en ligne comme un pro : création, analyse, optimisation et suivi de campagnes sur Facebook Ads, Pinterest Ads, Google Ads, TikTok Ads. ou encore Snapchat Ads !
Fini le stress, place aux résultats.

Une Méthode Ultra-Pratique & 100% Personnalisée
Pas de théorie inutile : on passe directement à l’action ! Dès le premier cours, vous apprendrez à :

- Créer et structurer des campagnes publicitaires efficaces sur toutes les grandes plateformes
- Exploiter la puissance unique de Facebook Ads pour générer du trafic qualifié et booster vos ventes
- Comprendre et maîtriser les algorithmes publicitaires pour maximiser votre visibilité
- Optimiser vos campagnes pour éviter de gaspiller votre budget publicitaire
- Créer des annonces irrésistibles et des visuels qui captent l’attention !

Chaque cours est immersif et concret : vous travaillez directement sur les plateformes, avec des cas réels et des exercices interactifs pour obtenir des résultats rapidement !

️ Un Cours Structuré en 4 Étapes :

- Étape 1 - Définition de la Stratégie
On analyse vos objectifs et on définit ensemble les actions les plus efficaces pour votre projet.

-Étape 2 - Mise en place des campagnes
Vous créez et configurez vos premières publicités en direct, sur vos propres comptes publicitaires.

-Étape 3 - Analyse & Optimisation
On affine vos résultats et on applique les meilleures techniques pour maximiser votre retour sur investissement.
Lecture et interprétation des KPIs clés (CTR, CPM, ROAS, engagement...)

-Étape 4 - Autonomie & Perfectionnement
Vous repartez avec un plan d’action et les outils pour gérer vos publicités en toute confiance.

Pourquoi choisir mes cours ?
-️ Une approche 100% pratique – Apprenez en appliquant immédiatement !
-️ Un enseignement sur-mesure – Débutant ou avancé, chaque cours est adapté à votre niveau.
-️ Des stratégies PRO – J’utilise les mêmes méthodes que les meilleures agences de publicité digitale.
-️ Un suivi personnalisé – Vous progressez à votre rythme et devenez autonome rapidement.

À qui s’adressent ces cours ?

E-commerçants & entrepreneurs – Augmentez vos ventes et attirez plus de clients grâce à des publicités ultra-ciblées.
Étudiants & marketeurs – Ajoutez une compétence recherchée à votre CV et boostez votre carrière digitale.
Créateurs de contenu & influenceurs – Développez votre audience et monétisez efficacement votre présence en ligne.

Prêt à maîtriser la publicité en ligne et à propulser votre activité ?
Réservez votre premier cours dès maintenant !

Fara

5.0

(1)

Le Community Management est aujourd’hui une compétence essentielle pour les entreprises, les marques et les entrepreneurs qui souhaitent développer leur visibilité sur les réseaux sociaux.

Dans cette formation pratique, vous apprendrez les bases et les stratégies essentielles pour devenir Community Manager. Vous découvrirez comment gérer efficacement les pages Facebook, Instagram et autres réseaux sociaux, créer du contenu attractif, développer une communauté engagée et améliorer la présence en ligne d’une marque.

Au cours de la formation, vous apprendrez à planifier et publier du contenu, créer des visuels professionnels, répondre aux messages et commentaires, analyser les performances des publications et mettre en place des stratégies pour attirer plus de clients.

Cette formation est conçue de manière simple et pratique afin de vous permettre d’acquérir rapidement les compétences nécessaires pour travailler comme Community Manager ou gérer efficacement les réseaux sociaux d’une entreprise.

Si vous voulez, je peux aussi vous faire une version plus marketing pour vendre votre formation “Devenez Community Manager professionnel en 7 jours”.

Kossi

5.0

(1)

Vous souhaitez comprendre le marketing, développer votre image ou réussir vos travaux académiques ?

Ce cours est conçu pour vous apporter des résultats concrets, rapidement.

Nous travaillerons sur les fondamentaux du marketing (BtoB/BtoC), la création d’une offre, le positionnement et le personal branding. Vous apprendrez à structurer vos idées, à vous démarquer et à construire une stratégie claire et efficace.

J’accompagne également les étudiants dans leurs devoirs, mémoires et soutenances avec une méthodologie rigoureuse et des conseils personnalisés pour gagner en clarté et en impact.

En complément, je vous aide à améliorer votre niveau en français (rédaction, structuration, expression), un atout essentiel pour réussir académiquement et professionnellement.

Chaque séance est adaptée à votre niveau et à vos objectifs : compréhension, réussite d’un examen, amélioration de vos notes ou développement d’un projet.

Objectif : vous faire progresser rapidement avec des outils concrets et directement applicables.