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Since January 2021
Instructor since January 2021
Plannen van je weekschema, zorgt voor overzicht. Vergeet niet vrije tijd in te plannen!
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From 26 € /h
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Een goede planning maken is van essentieel belang om rust te creëren en om zo gedaan te krijgen wat jij graag wil. Zowel in je hoofd, als in het overzicht van je agenda! Veel mensen hebben hier toch moeite mee. Ik help graag om je weken weer leefbaar en uitvoerbaar te maken! Dat betekent dat we ook kijken naar je rustmomenten, je hobby- en/of sportmomenten en werk/schooltijden.
Extra information
Webcam en microfoon zijn pre. Zorg voor papier, pennen en kleurtjes!
Location
location type icon
Online from Netherlands
About Me
Hoi! Ik ben Do, 24 jaar en woon samen met mijn man en twee vogels Henk & Harry in Vught. Ik ben afgestudeerd fysiotherapeut en heb hiervoor mijn VWO diploma gehaald met het profiel Natuur & gezondheid. Biologie is dan ook mijn specialisatie om les in te geven op niveau dat bij jou aansluit (VMBO, HAVO, VWO).
Education
Ik heb mijn diploma VWO Natuur & Gezondheid gehaald. Daarna heb ik één jaar gestudeerd aan Wageningen Universiteit (Forest and nature conservation). Na één jaar heb ik de overstap gemaakt naar de opleiding Fysiotherapie. Afgelopen zomer heb ik mijn diploma Bachelor Fysiotherapie gehaald aan de Hoge School Utrecht.
Experience / Qualifications
Ik heb zes jaar ervaring in bijles geven op HAVO niveau van de vakken wiskunde, biologie en Engels. Ik ben dan ook bereid om in verschillende vakken bijles te geven op VMBO-HAVO en VWO niveau.
Age
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level
Beginner
Intermediate
Advanced
Duration
30 minutes
45 minutes
60 minutes
90 minutes
120 minutes
The class is taught in
Dutch
Availability of a typical week
(GMT -05:00)
New York
at teacher icon
Online via webcam
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
Biologie is een breed vak. Ik ben zelf afgestudeerd fysiotherapeut en heb mij dus sterk verdiept in de werking van het menselijk lichaam. Als je vragen hebt rondom het functioneren van het menselijk lichaam, kun je bij mij terecht. Ik heb biologie gevolgd op VWO-niveau en ben ermee afgestudeerd als onderdeel van mijn pakket.
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Chess is not just a game. It is art. My name is Dimitris from Athens, Greece and I am a huge chess enthusiast over the past years. It would be my pleasure to guide you through the first steps of your chess journey and share my experience in the beginner's level with you. Contact via Apprentus
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I am Mariam i(WFM)-Woman FIDE Master from Georgia.

Experience: I'm an active professional chess player. I've been playing chess for 11 years. Now, I'm working as a chess coach, my chess coaching experience counts 3 years. I am working as a chess teacher on great sites like Fiverr and Upwork.
I am a Georgian G18 Champion and prize winner many times. I was a member of the Georgian Olympic Team(2018 Batumi Chess Olympiad). I am a winner of many international tournaments.

Methodology: My teaching methodology covers every aspect of chess, It will be calculation techniques, basic strategy, and theoretical endgame, opening preparation, puzzles,(which will be customized for your knowledge). I will teach my students "The Golden Rules Of Chess" and how to think correctly in chess.
I think I am a friendly teacher, Also an active chess player, and I can very quickly find your weak point in chess and fix it. I love my job and I want to teach you all good chess skills.
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Teaching business administration , human resources MGT ,strategic MGT ,organizational MGT and all courses which related to MGT field. and the purpose of this courses is to help the student to understand the basics and concepts of management which will help them in academic and working field. And also teaching statistical analysis course ( STATA Program).
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Chess is a fun game that starts with the basic rules and moves through the 3 parts of the game: the opening, the middlegame, and the endgame.

The focus at first is to teach you how the pieces move, what the goal of the opening is, and how the pieces interact. You will also learn the vocabulary related to chess and chess notation.

Tactics are then explored to take advantage of hanging pieces, lack of king safety, space, and tempo. From here depending on what your personal goals are we will adapt the classes to cover what will help you progress.

I can also give group classes, contact me if you have a group, we can discuss how to best organise those classes and pricing.
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About Me: Dive into the exciting realm of cryptocurrency with a Certified Bitcoin Professional (CBP) who is not just an enthusiast but a tireless market analyst. As a recognized figure on Upwork, I specialize in unravelling the complexities of the crypto market, providing expert guidance that goes beyond the ordinary.

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Ik bied zowel online als face-to-face trainingen aan. Voor online trainingen kunnen we gebruik maken van Discord, Skype of Zoom.

De training wordt afgestemd op de behoefte van de leerling. Tijdens de lessen gaan we samen op zoek naar de zwakke punten van de leerling en werken daar gericht aan.
Ik maakte voor het eerst kennis met schaken toen ik 5 jaar oud was. Op mijn zeventiende werd ik lid van de schaakclub in Düsseldorf en op mijn achttiende leidde ik een schaakclub op de basisschool.
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Cambridge International AS & A Level Business – Private Tutoring with Ozan S.

I offer personalized tutoring for students preparing for the Cambridge International AS & A Level Business (9609) course. Whether you are studying the subject independently or need extra support alongside school instruction, my tutoring sessions are designed to deepen your understanding, enhance exam readiness, and strengthen your analytical and evaluative skills.

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* Clear explanations of complex business concepts and theories
* Guided practice in data interpretation, case study analysis, and essay writing
* Tailored support for both AS Level (Papers 1 & 2) and A Level (Papers 3 & 4)
* Development of exam technique using past papers and structured feedback
* Flexible scheduling and personalized learning strategies

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* Students enrolled in Cambridge AS & A Level Business courses
* Private candidates preparing for upcoming exam sessions
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* Learners seeking clarity, confidence, and real-world understanding

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Below is a brief overview of my background.

Professional Profile

Ozan S. is a full-time academic at Eastern Mediterranean University (EMU), serving in the Faculty
of Business and Economics, Department of Business Administration. He lectures on a diverse portfolio of
courses including Marketing Management, Sales Management, Advertising, International Marketing, and
Healthcare Organizations Branding.

In addition to his university responsibilities, he also provides academic support and exam-focused
instruction for students preparing for A Level Business, equipping them with both theoretical understanding
and practical business acumen in line with international curriculum standards.

Administrative and International Roles

Between 2017 and 2019, he served as the International Affairs and Promotion Coordinator at EMU. In this
strategic role, he managed the university’s international marketing communications and outreach
initiatives, with an emphasis on the Europe, Middle East, Africa, and Asia regions.

Prior to this appointment, he was responsible for the coordination of the University of Warwick’s Warwick
Manufacturing Group (WMG) postgraduate programs offered on EMU Campus, managing the MSc
programs in Engineering Business Management and Supply Chain and Logistics Management. During this
period, he also co-taught the MSc-level course Organizations, People and Performance and served as a
thesis supervisor for postgraduate students enrolled in the program.

Academic Background

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master’s degrees in Educational Sciences, Finance (Executive Program), and Marketing Management. His
educational trajectory reflects a holistic understanding of both pedagogy and strategic business practices.
His academic interests and research focus on strategic management, marketing management, investment
appraisal and risk analysis, and strategic brand management. He is currently pursuing his PhD studies in
Marketing Management.

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He also delivers professional training programs and consultancy services tailored for corporate clients,
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• Advanced Business English
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• Sales & Marketing Management
• Strategic Brand Management
• Corporate Brand Management
• Learning Organizations
• Strategic Human Resource Management
• Service Design & Design Thinking
• Customer Experience Design
• Leadership Development
• Institutional Effectiveness, Quality Assurance and Accreditation
• Critical Thinking & Cognitive Fallacies

With extensive teaching experience and a strong background in business education, Ozan offers personalized guidance
designed to build a solid foundation in key business concepts, improve exam performance, and foster
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In this class, I’ll guide you through the fundamentals of chess, from understanding the board and piece movements to mastering tactics, openings, and endgame strategies.

You’ll also learn how to analyze your moves, recognize opponent patterns, and develop a logical approach that strengthens your focus and critical thinking.

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This class is designed for players who want to understand chess deeply — from opening preparation to advanced strategic and tactical thinking.

You will learn:

Opening principles and repertoire building

Middlegame planning and typical structures

Calculation techniques and tactical awareness

Endgame fundamentals and practical play

How to analyze your own games effectively

Each lesson is personalized to your level and goals — whether you’re a beginner who wants to build a solid foundation, or an advanced player preparing for tournaments.
You’ll gain not only knowledge but also a clear training plan to improve your rating and confidence over the board.
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Business and Economic Strategy 📊

This comprehensive course provides a deep understanding of the interplay between business economics, corporate finance, and strategic management. It's designed to equip you with the frameworks, tools, and analytical skills necessary to make high-level decisions that drive sustainable competitive advantage and long-term financial success.

Core Areas of Study

Business Economics: Explore how economic principles—including market structures, supply and demand, cost analysis, and incentive alignment, influence internal business operations and external market performance. You'll learn to analyze and forecast market conditions to optimize resource allocation.

Strategic Management: Focus on the process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Key topics include industry analysis, competitive positioning (e.g., Porter's Five Forces), core competencies, and global strategy.

Corporate Finance: Delve into the financial decision-making processes of the firm. This includes capital budgeting (evaluating investment projects), capital structure (debt vs. equity), dividend policy, and maximizing shareholder value.

Key Learning Outcomes

Upon completion, you will be able to:

* Develop a rigorous, economically informed business strategy.
* Utilize strategic analysis tools to assess competitive landscapes and identify opportunities for growth.
* Evaluate and select value-maximizing investment projects using financial metrics like Net Present Value (NPV).
* Understand the relationship between an organization's strategic choices and its financial performance.
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Unlock Your Full Chess Potential with Personalized, High-Level Coaching

For ambitious chess players who understand the value of a great mentor, this course offers a structured and powerful path to improvement. Eduard, with a peak Chess.com Blitz rating of 2578, brings years of competitive experience and has been a dedicated student of strong Grandmasters, learning directly from their professional training methods.

You will develop the discipline, determination, and strategic mindset needed to reach your goals. Every student receives a customized training plan designed around their strengths, weaknesses, and ambitions.

What you will learn:

How to build top-level opening preparation and create professional opening files

Deep strategic and positional concepts essential for middlegame mastery

Accurate and efficient game analysis techniques

Practical methods to improve calculation, pattern recognition, evaluation and decision-making

Training routines used by strong players and Grandmasters

Whether you aim to increase your online rating, compete in tournaments, or simply understand chess on a deeper level, this coaching will guide you step by step toward your chess dreams.
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Tailored classes for school work or to deepen ones knowledge in the the broader real of Finance, Economics and Taxation.
I can adjust to High school, University or professional types of topics and difficult.
Happy to discuss first to design at best the class based on the neeeds
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Module 1 : L'Audit et la Vision Stratégique Ce premier module pose les fondations pour ne pas naviguer à vue.


Le Diagnostic Initial : Savoir présenter la situation actuelle et définir des objectifs commerciaux ou d'image clairs.


L'Analyse de l'Environnement : Identifier les tendances du secteur et les nouveaux comportements des consommateurs.


L'Étude de la Concurrence : Comparer les performances et messages des concurrents pour trouver votre point de différenciation.

Exercice : Réalisation d'un audit concurrentiel simplifié.

Module 2 : Identité de Marque & Ciblage Précis Ce module définit qui parle et à qui l'on s'adresse.


Storytelling de Marque : Définir le rôle narratif de la marque (guide), ses valeurs et le ton à adopter.


Création des Personas : Construire les profils types du public cible en incluant leurs motivations, freins et styles de vie.


La "Winning Zone" : Identifier cette zone stratégique où se croisent les attentes clients, les forces de la marque et les faiblesses concurrentes.

Module 3 : Architecture et Piliers Éditoriaux Ce module structure le fond du message.


Les Messages Clés : Lister les arguments répondant aux besoins émotionnels et rationnels de la cible.


La Pyramide de Contenu : Apprendre à équilibrer les publications selon trois niveaux : promotionnel, informatif et inspirationnel.


Les Axes Créatifs : Définir les piliers de contenu (ex: l'humain, l'innovation, la liberté) pour varier les prises de parole.

Exercice : Conception de 3 idées de posts basées sur la matrice de contenu.

Module 4 : Production, Formats et Planification Ce module organise la mise en œuvre opérationnelle.


Direction Artistique : Définir la charte graphique, les ambiances visuelles et le style rédactionnel.


Mix Média : Sélectionner les plateformes pertinentes (Instagram, LinkedIn, etc.) et les formats adaptés (vidéos, carrousels).


Le Calendrier Éditorial : Déterminer la fréquence de publication et orchestrer les synergies entre les canaux.

Module 5 : Pilotage de la Performance et Reporting Ce module final assure le suivi des résultats.


Les KPIs : Sélectionner les indicateurs clés à suivre (engagement, portée, conversion).


Analyse et Recommandations : Savoir synthétiser les priorités et ajuster la stratégie pour garantir la cohérence globale.
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Chess is not just a game. It is art. My name is Dimitris from Athens, Greece and I am a huge chess enthusiast over the past years. It would be my pleasure to guide you through the first steps of your chess journey and share my experience in the beginner's level with you. Contact via Apprentus
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I am Mariam i(WFM)-Woman FIDE Master from Georgia.

Experience: I'm an active professional chess player. I've been playing chess for 11 years. Now, I'm working as a chess coach, my chess coaching experience counts 3 years. I am working as a chess teacher on great sites like Fiverr and Upwork.
I am a Georgian G18 Champion and prize winner many times. I was a member of the Georgian Olympic Team(2018 Batumi Chess Olympiad). I am a winner of many international tournaments.

Methodology: My teaching methodology covers every aspect of chess, It will be calculation techniques, basic strategy, and theoretical endgame, opening preparation, puzzles,(which will be customized for your knowledge). I will teach my students "The Golden Rules Of Chess" and how to think correctly in chess.
I think I am a friendly teacher, Also an active chess player, and I can very quickly find your weak point in chess and fix it. I love my job and I want to teach you all good chess skills.
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Teaching business administration , human resources MGT ,strategic MGT ,organizational MGT and all courses which related to MGT field. and the purpose of this courses is to help the student to understand the basics and concepts of management which will help them in academic and working field. And also teaching statistical analysis course ( STATA Program).
verified badge
Chess is a fun game that starts with the basic rules and moves through the 3 parts of the game: the opening, the middlegame, and the endgame.

The focus at first is to teach you how the pieces move, what the goal of the opening is, and how the pieces interact. You will also learn the vocabulary related to chess and chess notation.

Tactics are then explored to take advantage of hanging pieces, lack of king safety, space, and tempo. From here depending on what your personal goals are we will adapt the classes to cover what will help you progress.

I can also give group classes, contact me if you have a group, we can discuss how to best organise those classes and pricing.
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This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM.
We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.
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Ik bied zowel online als face-to-face trainingen aan. Voor online trainingen kunnen we gebruik maken van Discord, Skype of Zoom.

De training wordt afgestemd op de behoefte van de leerling. Tijdens de lessen gaan we samen op zoek naar de zwakke punten van de leerling en werken daar gericht aan.
Ik maakte voor het eerst kennis met schaken toen ik 5 jaar oud was. Op mijn zeventiende werd ik lid van de schaakclub in Düsseldorf en op mijn achttiende leidde ik een schaakclub op de basisschool.
Ik heb een online rapid-rating van Chess.com van ongeveer 1650, waarmee ik tot de top 2% van de snelle schakers op Chess.com behoort.
Een groot deel van mijn vrije tijd gebruik ik om mezelf te verbeteren in het schaken door boeken door te werken, opdrachten op te lossen, partijen uitgebreid te spelen en te analyseren en ideeën uit te wisselen met andere spelers.
Fotograaf Robert Vledderman maakte de profielfoto toen ik deelnam aan het Amsterdam Chess Open.
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FIDE-rated chess coach based in Brussels offers personalised, age-appropriate tuition that turns curiosity into confident, strategic play. Lessons are carefully structured so that children discover each piece through stories and mini-games while older students dive into openings, tactical motifs, end-game technique and deeper positional thinking. Every session blends concise explanations with live board exercises, interactive puzzles and mini-matches, then finishes with clear homework and a brief progress note so you always know the next milestone. You may learn in English, French or basic Dutch, either face-to-face at home, in a quiet café or club, or online with an interactive board—whichever suits your schedule. All study sheets, weekly tactic packs and a shared cloud notebook are included. No previous experience is required: by the end of the first block you will recognise patterns faster, calculate with greater accuracy and feel at ease sitting across any opponent. Message me with your playing level and preferred times, and let’s begin your chess journey.
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Cambridge International AS & A Level Business – Private Tutoring with Ozan S.

I offer personalized tutoring for students preparing for the Cambridge International AS & A Level Business (9609) course. Whether you are studying the subject independently or need extra support alongside school instruction, my tutoring sessions are designed to deepen your understanding, enhance exam readiness, and strengthen your analytical and evaluative skills.

This course explores the core principles and practices of business management within a global context. Students will gain insight into key functional areas such as marketing, operations, finance, human resources, and strategic decision-making. Emphasis is placed on understanding how businesses operate, make decisions, and respond to internal and external challenges.

Key Focus Areas of My Tutoring:

* Clear explanations of complex business concepts and theories
* Guided practice in data interpretation, case study analysis, and essay writing
* Tailored support for both AS Level (Papers 1 & 2) and A Level (Papers 3 & 4)
* Development of exam technique using past papers and structured feedback
* Flexible scheduling and personalized learning strategies

Who Can Benefit:

* Students enrolled in Cambridge AS & A Level Business courses
* Private candidates preparing for upcoming exam sessions
* High achievers aiming for top grades and university applications
* Learners seeking clarity, confidence, and real-world understanding

As a university-level lecturer in Business Administration at Eastern Mediterranean University, I bring both academic expertise and practical insight to every tutoring session. My approach combines the rigor of the Cambridge syllabus with real-world business examples to help students engage deeply with the subject and achieve their full potential.
Below is a brief overview of my background.

Professional Profile

Ozan S. is a full-time academic at Eastern Mediterranean University (EMU), serving in the Faculty
of Business and Economics, Department of Business Administration. He lectures on a diverse portfolio of
courses including Marketing Management, Sales Management, Advertising, International Marketing, and
Healthcare Organizations Branding.

In addition to his university responsibilities, he also provides academic support and exam-focused
instruction for students preparing for A Level Business, equipping them with both theoretical understanding
and practical business acumen in line with international curriculum standards.

Administrative and International Roles

Between 2017 and 2019, he served as the International Affairs and Promotion Coordinator at EMU. In this
strategic role, he managed the university’s international marketing communications and outreach
initiatives, with an emphasis on the Europe, Middle East, Africa, and Asia regions.

Prior to this appointment, he was responsible for the coordination of the University of Warwick’s Warwick
Manufacturing Group (WMG) postgraduate programs offered on EMU Campus, managing the MSc
programs in Engineering Business Management and Supply Chain and Logistics Management. During this
period, he also co-taught the MSc-level course Organizations, People and Performance and served as a
thesis supervisor for postgraduate students enrolled in the program.

Academic Background

Ozan’s academic development is marked by a strong interdisciplinary foundation. He holds three
master’s degrees in Educational Sciences, Finance (Executive Program), and Marketing Management. His
educational trajectory reflects a holistic understanding of both pedagogy and strategic business practices.
His academic interests and research focus on strategic management, marketing management, investment
appraisal and risk analysis, and strategic brand management. He is currently pursuing his PhD studies in
Marketing Management.

Training and Consultancy Services

He also delivers professional training programs and consultancy services tailored for corporate clients,
higher education institutions, and non-profit organizations. Each program is designed for flexibility and
can be extended up to 36 hours depending on client needs. Detailed course outlines are available upon
request.

Offered Programs:
• Advanced Business English
• Entrepreneurship
• Sales & Marketing Management
• Strategic Brand Management
• Corporate Brand Management
• Learning Organizations
• Strategic Human Resource Management
• Service Design & Design Thinking
• Customer Experience Design
• Leadership Development
• Institutional Effectiveness, Quality Assurance and Accreditation
• Critical Thinking & Cognitive Fallacies

With extensive teaching experience and a strong background in business education, Ozan offers personalized guidance
designed to build a solid foundation in key business concepts, improve exam performance, and foster
critical thinking. To learn more about how his support can help you succeed in A Level Business, please
verified badge
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In this class, I’ll guide you through the fundamentals of chess, from understanding the board and piece movements to mastering tactics, openings, and endgame strategies.

You’ll also learn how to analyze your moves, recognize opponent patterns, and develop a logical approach that strengthens your focus and critical thinking.

Whether you’re a beginner eager to learn or an intermediate player aiming to sharpen your game, this class provides structured lessons, real-match practice, and personal feedback to help you grow into a confident player.
verified badge
Learn chess from a FIDE-rated player (Elo 2240) with years of tournament and coaching experience.
This class is designed for players who want to understand chess deeply — from opening preparation to advanced strategic and tactical thinking.

You will learn:

Opening principles and repertoire building

Middlegame planning and typical structures

Calculation techniques and tactical awareness

Endgame fundamentals and practical play

How to analyze your own games effectively

Each lesson is personalized to your level and goals — whether you’re a beginner who wants to build a solid foundation, or an advanced player preparing for tournaments.
You’ll gain not only knowledge but also a clear training plan to improve your rating and confidence over the board.
verified badge
Business and Economic Strategy 📊

This comprehensive course provides a deep understanding of the interplay between business economics, corporate finance, and strategic management. It's designed to equip you with the frameworks, tools, and analytical skills necessary to make high-level decisions that drive sustainable competitive advantage and long-term financial success.

Core Areas of Study

Business Economics: Explore how economic principles—including market structures, supply and demand, cost analysis, and incentive alignment, influence internal business operations and external market performance. You'll learn to analyze and forecast market conditions to optimize resource allocation.

Strategic Management: Focus on the process of formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives. Key topics include industry analysis, competitive positioning (e.g., Porter's Five Forces), core competencies, and global strategy.

Corporate Finance: Delve into the financial decision-making processes of the firm. This includes capital budgeting (evaluating investment projects), capital structure (debt vs. equity), dividend policy, and maximizing shareholder value.

Key Learning Outcomes

Upon completion, you will be able to:

* Develop a rigorous, economically informed business strategy.
* Utilize strategic analysis tools to assess competitive landscapes and identify opportunities for growth.
* Evaluate and select value-maximizing investment projects using financial metrics like Net Present Value (NPV).
* Understand the relationship between an organization's strategic choices and its financial performance.
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Unlock Your Full Chess Potential with Personalized, High-Level Coaching

For ambitious chess players who understand the value of a great mentor, this course offers a structured and powerful path to improvement. Eduard, with a peak Chess.com Blitz rating of 2578, brings years of competitive experience and has been a dedicated student of strong Grandmasters, learning directly from their professional training methods.

You will develop the discipline, determination, and strategic mindset needed to reach your goals. Every student receives a customized training plan designed around their strengths, weaknesses, and ambitions.

What you will learn:

How to build top-level opening preparation and create professional opening files

Deep strategic and positional concepts essential for middlegame mastery

Accurate and efficient game analysis techniques

Practical methods to improve calculation, pattern recognition, evaluation and decision-making

Training routines used by strong players and Grandmasters

Whether you aim to increase your online rating, compete in tournaments, or simply understand chess on a deeper level, this coaching will guide you step by step toward your chess dreams.
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Tailored classes for school work or to deepen ones knowledge in the the broader real of Finance, Economics and Taxation.
I can adjust to High school, University or professional types of topics and difficult.
Happy to discuss first to design at best the class based on the neeeds
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Module 1 : L'Audit et la Vision Stratégique Ce premier module pose les fondations pour ne pas naviguer à vue.


Le Diagnostic Initial : Savoir présenter la situation actuelle et définir des objectifs commerciaux ou d'image clairs.


L'Analyse de l'Environnement : Identifier les tendances du secteur et les nouveaux comportements des consommateurs.


L'Étude de la Concurrence : Comparer les performances et messages des concurrents pour trouver votre point de différenciation.

Exercice : Réalisation d'un audit concurrentiel simplifié.

Module 2 : Identité de Marque & Ciblage Précis Ce module définit qui parle et à qui l'on s'adresse.


Storytelling de Marque : Définir le rôle narratif de la marque (guide), ses valeurs et le ton à adopter.


Création des Personas : Construire les profils types du public cible en incluant leurs motivations, freins et styles de vie.


La "Winning Zone" : Identifier cette zone stratégique où se croisent les attentes clients, les forces de la marque et les faiblesses concurrentes.

Module 3 : Architecture et Piliers Éditoriaux Ce module structure le fond du message.


Les Messages Clés : Lister les arguments répondant aux besoins émotionnels et rationnels de la cible.


La Pyramide de Contenu : Apprendre à équilibrer les publications selon trois niveaux : promotionnel, informatif et inspirationnel.


Les Axes Créatifs : Définir les piliers de contenu (ex: l'humain, l'innovation, la liberté) pour varier les prises de parole.

Exercice : Conception de 3 idées de posts basées sur la matrice de contenu.

Module 4 : Production, Formats et Planification Ce module organise la mise en œuvre opérationnelle.


Direction Artistique : Définir la charte graphique, les ambiances visuelles et le style rédactionnel.


Mix Média : Sélectionner les plateformes pertinentes (Instagram, LinkedIn, etc.) et les formats adaptés (vidéos, carrousels).


Le Calendrier Éditorial : Déterminer la fréquence de publication et orchestrer les synergies entre les canaux.

Module 5 : Pilotage de la Performance et Reporting Ce module final assure le suivi des résultats.


Les KPIs : Sélectionner les indicateurs clés à suivre (engagement, portée, conversion).


Analyse et Recommandations : Savoir synthétiser les priorités et ajuster la stratégie pour garantir la cohérence globale.
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