Comprehensive Digital Marketing: Strategies for Success - Privélessen

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Comprehensive Digital Marketing: Strategies for Success

Van 23.94 $ /h

In this course, you will learn essential digital marketing strategies, including SEO, social media marketing, content marketing, and email automation. We will explore tools like Google Analytics, Meta Ads, and marketing automation to maximize your online presence. By the end of the course, you will be able to create, optimize, and measure successful digital marketing campaigns for businesses and personal brands.

Locatie

Online vanuit Spanje

Leeftijd

Volwassenen (18-64 jaar oud)

Senioren (65+ jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Gevorderden

Duur

60 minuten

De les wordt gegeven in

Engels

Spaans

Chinese

Vaardigheden

Beschikbaarheid typische week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Tips en tricks van online marketing. Maak uw website online nog beter vindbaar via de traditionele en minder traditionele manieren. (geschikt voor persoonlijke websites, bedrijfspagina's, e-commerce, ...)

Onderdelen die besproken worden (Eigen selectie mogelijk)
1 Wat is online marketing

2 SEO (optimalisatie van uw website)
- Analyse van de website (waar is er plaats voor verbetering)
- Pagina optimalisatie (zinvol of niet)
- "Psychologie" van de bezoeker / klant
- Linkbuilding (wat, waar en hoe)
- Content is King (welke keywords helpen mijn pagina)
- ...

3 SEA (Welke campagnes werken goed en welke niet)
- Opzetten van Google adwords account (Hoe beginnen?)
- Google Search of Google Display
- Nuttige Keywords voor uw campagne (mass search + long tail)
- ...

4 Facebook + FB advertising (Hoe begint u er aan)
- FB (fan)pagina opzetten
- FB Content Management Plan (van plan tot uitwerking)
- FB Advertising (Wat werkt wel en want niet)
- ...

5 Google Analytics (Beter geïnformeerd over uw website)
- Opzetten van Google Analytics
- KPI instellen
- Nuttige informatie over bezoekers en surfgedrag
- Rapporten uit Google Analytics
- ...

Alle lessen zijn gebaseerd op eigen ervaring uit de praktijk. Met een brede basis van online marketing van KMO's en Multinationals.

(Gewerkt voor bedrijven als EuroCam, Ledlamponline, Krëfel, Pioneer Europe)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Having confidence in your personal style will give you poise in all your relationships/professional and personal alike. No matter who you are or what you look like, you have a unique, stunning style that just needs to be discovered. We want to help you uncover the real you!
As personal stylists, my team and I can help you figure out the best clothing and accessories for your job, your unique tastes, and your life. I have a passion for style and want to help you become the best you can be. My extensive experience in fashion and personal consulting provides lasting benefits to each of my customers. Our services include incredible benefits such as properly enhancing your figure, discovering your clothing style, finding the colors that fit you best and showing you how to harmonize them, and finding the best accessories to fit you.

Nowadays, everyone is watching the latest vlogs from their favorite YouTuber on their phone.
Admiring a beautiful photo of their favorite fitness Influencer.
Follow intense discussions on Twitter and share their opinions.

In short, the ATTENTION goes to SOCIAL MEDIA. Social media is an indispensable part for every company, (non) profit organization, association, entrepreneur.

Do you want to know more about Social media marketing? Feel free to send me a message !!

How do you grow an online income as an artist the fastest way?

Imagine.
Something happens on earth causing you to not being able to play any gigs or shows basically destroying all your income.

Welcome to reality. Since march the world completely changed.
Since then i went to find a way to make things work in this newly created world. Find ways to keep getting my income from music solely via the internet.

How do you build an online income as an artist?
How do you build a loyal online fan base that gives you income without playing gigs, selling merch, without donations?

In this coaching I will be teaching you:

How to effectively reach more than 70 000 up to 150 000 people monthly with your music with a minimal monthly budget.

Finding fans that LOVE your music on auto-pilot. No spamming, barely any active social media presence. Set it & forget it mentality.

How to 10-100x your current listeners AND followers on Spotify in a matter of months.

Secret algorithm tweaks & hacks on how to trigger Spotify’s algorithmic plays like Discover Weekly, Release Radar, Radio & Daily mix consistently every month!

What works and doesn't work in the world of digital music marketing.

Why playlist promotion might hurt your results in the long run.

Most importantly - How to make this all profitable, how to make actual profit on this WITHOUT selling merch/albums/shows,... Of course these things are a nice side effect of good marketing but this is not what my coaching is about.

BONUS 🧨

Once this corona situation ends and there are actual parties again (fingers crossed🤞)... How do you get these newly made fans to come to your party/performance?

The benefit of this style of marketing is that EVERYONE gets tracked and i will show you very easy methods to actually engage your active listeners to attend your event. No matter if that's an actual physical party or a livestream. This course will show you how to effectively communicate with all those fans you’ve made over the last months and get them to attend your shows!

I have a list of artists that I coached outside of Apprentus available, with proof of results and testimonials if wanted!

Not entirely sure how much time will be needed to explain everything as this differ per person but i would go for at least 2 hours.

If anything seems vague or unclear please ask away! I just started out coaching this after testing with multiple artists so still working on the coaching part of things :)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

I tutor in marketing, marketing communication and I also give courses in Growth Hacking. I supervise HBO and MBO students, give lectures and am an assessor for graduation projects at Fontys Hogescholen.
My background is the music world; I am co-founder of marketing platform Kwettr. In my work I am very much involved in marketing automation, funnel marketing, viral marketing, Google Ads, SEO reports, UX design, but also writing marketing plans. I also supervise students with theses and graduation projects.

As a student or professional, you would like a strong LinkedIn profile. Whether that is to apply for a job or just to have a professional profile for the future, with this profile makeover it is up to date!

I guide you 1 on 1 online to help you.

Do you want to learn more about LinkedIn? Then that is also possible. As a Linkedin trainer I am happy to help you.

Economie op middelbare schoolniveau; marketing, marktonderzoek en scriptiebegeleiding tot en met HBO niveau.

Ik ben gewend om mijn begeleiding af te stemmen op jouw hulpvraag qua inhoud en qua proces. Samen kijken we wat jouw manier van leren is en hoe de bijles en begeleiding hier het beste op aansluit. Het leuke aan economie is dat je het overal tegenkomt: landelijk, in de regio, bij jou in de straat en ook in jouw huishouden! Onderzoek doen en een scriptie schrijven is een blok aan je been, maar het is zo leuk als het lukt, of uiteindelijk lukt en je vol trots je eigen eindproduct mag bekijken. Alleen, als je vastloopt in een vak en je dreigt erover te struikelen of je hebt moeite met schrijven, dan kan leren en schrijven nogal stressvol worden.
Kun jij wel wat hulp gebruiken bij de vakgebieden economie en marketing? Loop je vast bij het schrijven van een scriptie of een (afstudeer)onderzoek en wil je hierbij hulp? Wees welkom en neem contact met mij op. Ik kan qua planning flexibel zijn en in overleg met jou snel starten.

Social media is now fully integrated in the business world. No company can do without it and in the media it plays an even more important role. Online Media and classic media are becoming more and more integrated with each other. As a professional in the media landscape, knowledge of social media has therefore become indispensable. In this semester you will learn step by step how social media can be used as a channel within the future field of work. The lessons start with the introduction of social media and teach you to better understand how it has developed and how it should be approached and used as a professional. You learn to conduct targeted research into the company, the market and finally the target group. You learn to create and implement an appropriate content plan through research. Fully tailored to the purpose for which the relevant social media wants to be used.

As a tutor, I stand for a personal approach, in which I look at your specific needs and learning goals together with you. Whether it's setting up a business plan, improving your leadership skills or boosting your self-confidence, I'm here for you.

Because of my broad experience I can help you find the right strategies and techniques to achieve your goals. I make sure you understand the material and give you tools to apply it in practice.

Are you ready to take the next step in your personal and professional development? Then contact me and let's get started together!

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

Tips en tricks van online marketing. Maak uw website online nog beter vindbaar via de traditionele en minder traditionele manieren. (geschikt voor persoonlijke websites, bedrijfspagina's, e-commerce, ...)

Onderdelen die besproken worden (Eigen selectie mogelijk)
1 Wat is online marketing

2 SEO (optimalisatie van uw website)
- Analyse van de website (waar is er plaats voor verbetering)
- Pagina optimalisatie (zinvol of niet)
- "Psychologie" van de bezoeker / klant
- Linkbuilding (wat, waar en hoe)
- Content is King (welke keywords helpen mijn pagina)
- ...

3 SEA (Welke campagnes werken goed en welke niet)
- Opzetten van Google adwords account (Hoe beginnen?)
- Google Search of Google Display
- Nuttige Keywords voor uw campagne (mass search + long tail)
- ...

4 Facebook + FB advertising (Hoe begint u er aan)
- FB (fan)pagina opzetten
- FB Content Management Plan (van plan tot uitwerking)
- FB Advertising (Wat werkt wel en want niet)
- ...

5 Google Analytics (Beter geïnformeerd over uw website)
- Opzetten van Google Analytics
- KPI instellen
- Nuttige informatie over bezoekers en surfgedrag
- Rapporten uit Google Analytics
- ...

Alle lessen zijn gebaseerd op eigen ervaring uit de praktijk. Met een brede basis van online marketing van KMO's en Multinationals.

(Gewerkt voor bedrijven als EuroCam, Ledlamponline, Krëfel, Pioneer Europe)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Having confidence in your personal style will give you poise in all your relationships/professional and personal alike. No matter who you are or what you look like, you have a unique, stunning style that just needs to be discovered. We want to help you uncover the real you!
As personal stylists, my team and I can help you figure out the best clothing and accessories for your job, your unique tastes, and your life. I have a passion for style and want to help you become the best you can be. My extensive experience in fashion and personal consulting provides lasting benefits to each of my customers. Our services include incredible benefits such as properly enhancing your figure, discovering your clothing style, finding the colors that fit you best and showing you how to harmonize them, and finding the best accessories to fit you.

Nowadays, everyone is watching the latest vlogs from their favorite YouTuber on their phone.
Admiring a beautiful photo of their favorite fitness Influencer.
Follow intense discussions on Twitter and share their opinions.

In short, the ATTENTION goes to SOCIAL MEDIA. Social media is an indispensable part for every company, (non) profit organization, association, entrepreneur.

Do you want to know more about Social media marketing? Feel free to send me a message !!

How do you grow an online income as an artist the fastest way?

Imagine.
Something happens on earth causing you to not being able to play any gigs or shows basically destroying all your income.

Welcome to reality. Since march the world completely changed.
Since then i went to find a way to make things work in this newly created world. Find ways to keep getting my income from music solely via the internet.

How do you build an online income as an artist?
How do you build a loyal online fan base that gives you income without playing gigs, selling merch, without donations?

In this coaching I will be teaching you:

How to effectively reach more than 70 000 up to 150 000 people monthly with your music with a minimal monthly budget.

Finding fans that LOVE your music on auto-pilot. No spamming, barely any active social media presence. Set it & forget it mentality.

How to 10-100x your current listeners AND followers on Spotify in a matter of months.

Secret algorithm tweaks & hacks on how to trigger Spotify’s algorithmic plays like Discover Weekly, Release Radar, Radio & Daily mix consistently every month!

What works and doesn't work in the world of digital music marketing.

Why playlist promotion might hurt your results in the long run.

Most importantly - How to make this all profitable, how to make actual profit on this WITHOUT selling merch/albums/shows,... Of course these things are a nice side effect of good marketing but this is not what my coaching is about.

BONUS 🧨

Once this corona situation ends and there are actual parties again (fingers crossed🤞)... How do you get these newly made fans to come to your party/performance?

The benefit of this style of marketing is that EVERYONE gets tracked and i will show you very easy methods to actually engage your active listeners to attend your event. No matter if that's an actual physical party or a livestream. This course will show you how to effectively communicate with all those fans you’ve made over the last months and get them to attend your shows!

I have a list of artists that I coached outside of Apprentus available, with proof of results and testimonials if wanted!

Not entirely sure how much time will be needed to explain everything as this differ per person but i would go for at least 2 hours.

If anything seems vague or unclear please ask away! I just started out coaching this after testing with multiple artists so still working on the coaching part of things :)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

I tutor in marketing, marketing communication and I also give courses in Growth Hacking. I supervise HBO and MBO students, give lectures and am an assessor for graduation projects at Fontys Hogescholen.
My background is the music world; I am co-founder of marketing platform Kwettr. In my work I am very much involved in marketing automation, funnel marketing, viral marketing, Google Ads, SEO reports, UX design, but also writing marketing plans. I also supervise students with theses and graduation projects.

As a student or professional, you would like a strong LinkedIn profile. Whether that is to apply for a job or just to have a professional profile for the future, with this profile makeover it is up to date!

I guide you 1 on 1 online to help you.

Do you want to learn more about LinkedIn? Then that is also possible. As a Linkedin trainer I am happy to help you.

Economie op middelbare schoolniveau; marketing, marktonderzoek en scriptiebegeleiding tot en met HBO niveau.

Ik ben gewend om mijn begeleiding af te stemmen op jouw hulpvraag qua inhoud en qua proces. Samen kijken we wat jouw manier van leren is en hoe de bijles en begeleiding hier het beste op aansluit. Het leuke aan economie is dat je het overal tegenkomt: landelijk, in de regio, bij jou in de straat en ook in jouw huishouden! Onderzoek doen en een scriptie schrijven is een blok aan je been, maar het is zo leuk als het lukt, of uiteindelijk lukt en je vol trots je eigen eindproduct mag bekijken. Alleen, als je vastloopt in een vak en je dreigt erover te struikelen of je hebt moeite met schrijven, dan kan leren en schrijven nogal stressvol worden.
Kun jij wel wat hulp gebruiken bij de vakgebieden economie en marketing? Loop je vast bij het schrijven van een scriptie of een (afstudeer)onderzoek en wil je hierbij hulp? Wees welkom en neem contact met mij op. Ik kan qua planning flexibel zijn en in overleg met jou snel starten.

Social media is now fully integrated in the business world. No company can do without it and in the media it plays an even more important role. Online Media and classic media are becoming more and more integrated with each other. As a professional in the media landscape, knowledge of social media has therefore become indispensable. In this semester you will learn step by step how social media can be used as a channel within the future field of work. The lessons start with the introduction of social media and teach you to better understand how it has developed and how it should be approached and used as a professional. You learn to conduct targeted research into the company, the market and finally the target group. You learn to create and implement an appropriate content plan through research. Fully tailored to the purpose for which the relevant social media wants to be used.

As a tutor, I stand for a personal approach, in which I look at your specific needs and learning goals together with you. Whether it's setting up a business plan, improving your leadership skills or boosting your self-confidence, I'm here for you.

Because of my broad experience I can help you find the right strategies and techniques to achieve your goals. I make sure you understand the material and give you tools to apply it in practice.

Are you ready to take the next step in your personal and professional development? Then contact me and let's get started together!

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

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