Digital Marketing for beginners!!! Everything you need to know to start a digital marketing career or to use it on your own business.

Van 30.96 € /h

In this course, we will learn the basics of digital marketing from advertisement to Funnel optimization.
learn to understand the digital ecosystem and develop an effective strategy, using different tools, techniques, and the main Digital Marketing platforms.
What do you need?
Microsoft PowerPoint or another presentation medium

To know the analytics: Google Analytics and Adwords, you will not need to make an investment.

You can work with the cases of the final project, if you wish, you can also do it with your own digital business or project.

About the course
Digital Marketing has its own language, from the creation of a proposal and the birth of brand strategies; to the use of key tools to execute them. I will show you the territory from several angles: strategic planning, Content Marketing, Social Media Marketing, Growth Hacking, Google advertising, and analysis of social media metrics. You will learn to evaluate a marketing budget and also to take advantage of new social networks such as Tik Tok or WhatsApp Business. All these weapons will be your allies to have a coherent and attractive digital marketing plan.

Extra informatie

ONLINE classes Must have a computer with Zoom or another screen-sharing app.

Locatie

Online vanuit Argentinië

Leeftijd

Tieners (13-17 jaar oud)

Volwassenen (18-64 jaar oud)

Senioren (65+ jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Gevorderden

Duur

30 minuten

60 minuten

De les wordt gegeven in

Engels

Spaans

Vaardigheden

Search engine optimization (seo)

Marketing

Sociale media

Beschikbaarheid typische week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Diane-Marie

5.0

(1)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Bas

5.0

(1)

I tutor in marketing, marketing communication and I also give courses in Growth Hacking. I supervise HBO and MBO students, give lectures and am an assessor for graduation projects at Fontys Hogescholen.
My background is the music world; I am co-founder of marketing platform Kwettr. In my work I am very much involved in marketing automation, funnel marketing, viral marketing, Google Ads, SEO reports, UX design, but also writing marketing plans. I also supervise students with theses and graduation projects.

Brendy

5.0

(1)

As a student or professional, you would like a strong LinkedIn profile. Whether that is to apply for a job or just to have a professional profile for the future, with this profile makeover it is up to date!

I guide you 1 on 1 online to help you.

Do you want to learn more about LinkedIn? Then that is also possible. As a Linkedin trainer I am happy to help you.

Marleen

5.0

(1)

Economie op middelbare schoolniveau; marketing, marktonderzoek en scriptiebegeleiding tot en met HBO niveau.

Ik ben gewend om mijn begeleiding af te stemmen op jouw hulpvraag qua inhoud en qua proces. Samen kijken we wat jouw manier van leren is en hoe de bijles en begeleiding hier het beste op aansluit. Het leuke aan economie is dat je het overal tegenkomt: landelijk, in de regio, bij jou in de straat en ook in jouw huishouden! Onderzoek doen en een scriptie schrijven is een blok aan je been, maar het is zo leuk als het lukt, of uiteindelijk lukt en je vol trots je eigen eindproduct mag bekijken. Alleen, als je vastloopt in een vak en je dreigt erover te struikelen of je hebt moeite met schrijven, dan kan leren en schrijven nogal stressvol worden.
Kun jij wel wat hulp gebruiken bij de vakgebieden economie en marketing? Loop je vast bij het schrijven van een scriptie of een (afstudeer)onderzoek en wil je hierbij hulp? Wees welkom en neem contact met mij op. Ik kan qua planning flexibel zijn en in overleg met jou snel starten.

Xiomara

5.0

(1)

Canva is a easy to use 1,2,3 way of making a video for your websites, a music video for your children, a commercial video for your business of just a video for your products. And it is for free
We will be using only free materials on the web

Aziz

5.0

(1)

Social media is now fully integrated in the business world. No company can do without it and in the media it plays an even more important role. Online Media and classic media are becoming more and more integrated with each other. As a professional in the media landscape, knowledge of social media has therefore become indispensable. In this semester you will learn step by step how social media can be used as a channel within the future field of work. The lessons start with the introduction of social media and teach you to better understand how it has developed and how it should be approached and used as a professional. You learn to conduct targeted research into the company, the market and finally the target group. You learn to create and implement an appropriate content plan through research. Fully tailored to the purpose for which the relevant social media wants to be used.

Doortje

5.0

(1)

As a tutor, I stand for a personal approach, in which I look at your specific needs and learning goals together with you. Whether it's setting up a business plan, improving your leadership skills or boosting your self-confidence, I'm here for you.

Because of my broad experience I can help you find the right strategies and techniques to achieve your goals. I make sure you understand the material and give you tools to apply it in practice.

Are you ready to take the next step in your personal and professional development? Then contact me and let's get started together!

As a self taught editor, i always wished for some guidance when it came to figuring out how to go about making an edit, finding sponsers, following trends and networking. What kind of content are we making? What is the clients brand? How do we ensure the viewer stays entertained throughout the video? What are the sponsors wishes and how do we meet them? After 3 years of trial and error, i managed to figure out many effective and easy ways to deliver the best content. When trying to grow your portfolio, and develop as a film/videographer it's important to have an ever growing network of fellow editors! Send me a message if you are looking to work on anything edit, videography, socials or content related!

Brands i have worked with in the past 6 months:
Bulldog Amsterdam
Greenmeister
OCB
Mascotte
MJ Arsenal
Softglass

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Nathalie

5.0

(1)

Description:
This class is for anyone who wants to learn how to tell powerful and authentic stories through digital media. You’ll discover how to translate your ideas into engaging video or social content that truly connects with your audience. We’ll explore storytelling structures, filming techniques, and creative strategies to make your message stand out in today’s digital world.

What you’ll learn:

The fundamentals of storytelling and story structure

How to identify your authentic voice and message

Basics of filming, framing, and visual composition

How to use light, sound, and editing to enhance your story

Creating content that inspires trust and emotion

Tips for sharing your story effectively online

Sandra

5.0

(1)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Geert

5.0

(1)

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

Annet

5.0

(1)

In this online workshop, you will learn how to easily create professional videos with CapCut for social media, presentations, or personal projects. We will go through the most important features step by step so that you can get started right away. The workshop is suitable for beginners and for anyone who wants to learn to edit faster and more creatively.

Key points during the workshop:

Installation and basic settings of CapCut
Cutting, pasting, and organizing video clips
Working with text, music, and sound
Add transitions and simple effects
Export in the correct format for social media
Tips for working faster and more organized
Time for questions and practice