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معلم موثوق
يتميز هذا المعلم بمعدل استجابة سريع، مما يدل على خدمة عالية الجودة لطلابه.
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منذ أبريل 2022
أستاذ منذ أبريل 2022
Coaching & Strategic Career Planning - A market-oriented approach
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من 135.51 QAR
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It is an interdisciplinary course that teaches students how the strategic management methodologies applied in the processes of determining the visions of businesses, institutions, and even states and reaching that vision can be adapted to career planning and why career planning is systematic research, planning, and continuous development process.

The course aims to

• contribute to the development of continuous research and development awareness, based on the concepts of knowledge-oriented decision-making in career planning processes, increasing competitiveness, minimizing information asymmetry and missed opportunity cost,

• contribute to students' internalization of why a career is a process that should be planned, being aware of basic micro and macroeconomic conditions,

• introduce the strategic analysis methods that students can use in transforming their career planning processes into critical thinking, research, and application processes, and making them apply with exemplary studies,

• contribute to the development of market-oriented and proactive career planning awareness in students,

• ensure that students develop an interdisciplinary (marketing communication, organizational behavior, and strategic management) perspective on career planning,

• scientifically explain the importance of strong social capital (all kinds of contributions arising from the effective use of social networks) with social networking methodologies and to explain practically how social capital can be used systematically and effectively in career planning processes.
المكان
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عبر الانترنت من قبرص
من أنا؟
Ozan S. is currently in employment at the Eastern Mediterranean University (EMU)
as a full-time academic. From 2017-to 2019, he worked at the Vice Rectorate of International Affairs and Promotion, as the International Affairs and Promotion Coordinator, where he headed the marketing communications of the university, with a particular focus on the Middle East, Africa, and Asia continents. (Reported to by 4 regional managers)

Prior to this above-mentioned position, he was posted to the MSc Programs (Engineering
Business Management – Supply Chain and Logistics Management) Manager at the University of Warwick, Warwick Manufacturing Group (WMG), EMU Office. He has also held a position in the EMU Rectorate as the Rector’s Coordinator within the capacity of Promotion and University Advancement, from 2011-to 2014. This role entailed his overseeing the EMU Promotion Office, EMU Public Relations and Press, EMU TV & Radio, and the EMU Printing House and Design Team.

While a large plethora of his previous responsibilities was in the field of marketing,
a considerable area of his experience and aspect of his career still remains in academics. He has maintained a continued position as an academic at EMU, instructing a number of courses and pieces of training on a myriad of subjects such as Organizations, People and Performance (Master’s level), corporate brand management, strategic brand management, learning organizations, integrated marketing communication, and corporate verbal identity.

Obtaining three master's degrees in Educational Sciences, Finance (Executive Program)
and Marketing Management respectively, he has observed a multi-disciplinary path in his
educational self-development, applying what he has learned directly into the roles and
responsibilities he has obtained. Throughout his career, he has gained hands-on experience in marketing management. He has accumulated academic background in ‘investment appraisal and risk analysis’, ‘brand management, and ‘motivation’.
المستوى التعليمي
Master of Arts – Marketing Management, (2012-2014) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Brand management / Employee performance
Thesis Focus: Frontline employees in the service industry

Master of Science- Banking and Finance (2011-2014) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Project Finance and Risk Analysis
Thesis Focus: Customer-based corporate brand equity in financial institutions

Master of Education – Educational Sciences, (2002-2007) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Motivation
Thesis Focus: Electronic portfolios, authenticity, and learner motivation

Bachelor of Arts – English Linguistics, (1994 - 1999)
Hacettepe University – Ankara, Turkey
Area of Specialization: Discourse Analysis / Marketing and language

Summer 2013 – Intensive Leadership Training
University of Kent – Canterbury, United Kingdom
الخبرة / المؤهلات
ACADEMIC AND MANAGERIAL EXPERIENCE

Rectorate Coordinator / International Affairs and Promotion (2017-present)
Eastern Mediterranean University Rectorate, Vice Rectorate in charge of International
Affairs and Promotion

Board Member (2016-present)
Eastern Mediterranean University, Center for Entrepreneurship and Innovation (EMU
GİMER)

MSc Programs Manager (2015-2017)
The University of Warwick, Warwick Manufacturing Group Eastern Mediterranean
University Office

Rectorate Coordinator / Promotion and University Advancement (2011-2014)
Eastern Mediterranean University Rectorate, Vice Rectorate in charge of Promotion and
University Advancement

Senior Instructor – Tenure (1999-present)
Eastern Mediterranean University


DUTIES & RESPONSIBILITIES

Rectorate Coordinator / International Affairs and Promotion

Head of

Strategic brand communications of EMU in the international markets
Digital marketing of EMU in the international markets
B2B marketing of EMU in the international markets
EMU international agency relations
EMU promotional visuals design processes
EMU International Summer School (Coordination of transportation team, Coordination of
cost control, Coordination of quality control team, Coordination of training team,
Coordination of entertainment team)
Corporate short term training programs
Member of EMU Total Quality Management, Complaint Evaluation Committee
Member of EMU Scholarship Committee
Member of EMU Brand Committee

MSc Programs Manager

Promotion of The University of Warwick, Warwick Manufacturing Group (WMG) MSc
degree programs (Supply Chain and Logistics Management, Engineering Business
Management) in the region
Execution of the program
Liaison between the University of Warwick, WMG, and EMU
Advisor and mentor to the programs students
Jury member, supervisor, and assessor
Co-tutor of Organizations, People and Performance (OPP) module (a core module of the
MSc degree program)
Areas of supervision: B2B branding and trust in supply chain management

Rectorate Coordinator

Coordination of EMU PR Office, EMU TV & Radio, EMU Printing Office, and EMU
Promotion Office in the promotion processes of the EMU
Coordination of shooting, design, and selection processes for EMU promotion visuals
Creative director and executive producer of EMU promotion visuals
Coordination of EMU Rectorate’s VIP hosting on EMU campus
Developing innovative approaches for EMU promotion
Coordination and event management of EMU in-campus education fairs and workshops
Liaison between the EMU Promotion Committee and the Rectorate
Colleague mentor
Conducting research on decision-making processes and experiences of EMU students
Representing the Rectorate

Senior Instructor (full-time & tenure academic)


Organizations, People, Performance The University of Warwick, Warwick Manufacturing
Group, Eastern Mediterranean University Office – MSc Degree program – (Co-teaching)
Advertising EMU – Undergraduate - Faculty of Business & Economics
Writing on Global Issues EMU – Undergraduate – University Elective
Coaching and Career Planning EMU – Undergraduate – University Elective
Communication Skills EMU – Undergraduate – Faculty of Business & Economics
Technical Report Writing EMU – Undergraduate – Faculty of Engineering
السن
شباب (13-17 سنة)
الكبار (18-64 سنة)
الكبار (65 سنة فأكثر)
مستوى الطالب
مبتدئ
متوسط
متقدم
المدة
60 دقيقة
الدرس يدور باللغة
الإنجليزية
التركية
المراجعات
الجاهزية في الأسبوع العادي
(GMT -05:00)
نيويورك
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على الانترنت عبر كاميرا ويب
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
This course is aimed at improving the reading, writing, and speaking skills of participants in various business and economic topics such as strategic management, marketing management, brand management, microeconomics, supply chain management, etc. In the course, myriad current business and economic issues are discussed and the conceptual understanding of the participants is developed via authentic texts and visual and audial materials. The course can be customized and aligned with the needs and expectations of the participants. The language competencies of the participants whose English language proficiency level is not advanced can be improved by teaching business concepts and appropriate grammatical patterns. Participants of this course will increase their English language competencies to higher levels, while at the same time, they will increase their conceptual and linguistic understanding in multidisciplinary sub-fields such as demographics, sociology, technology, international relations, and global issues, as well as business, and economics.
إقرأ المزيد
Professional Branding and Communication Mastery

Unlock the secrets to crafting compelling and impactful written documents with my comprehensive course on CV writing, Letter of Intention writing, Cover letter writing, Bio writing, and LinkedIn profile preparation. In today's competitive job market, the ability to articulate your skills and experiences effectively is a crucial component of career success.

Course Overview:

This course is designed to empower individuals with the essential skills needed to create standout professional documents and establish a strong online presence. Whether you are a recent graduate entering the workforce or a seasoned professional looking to enhance your personal brand, this course provides practical insights and hands-on guidance to elevate your written communication.

Key Learning Objectives:

CV Writing Mastery:

Understand the principles of an effective CV.
Learn to showcase your education, experience, and skills strategically.
Craft a compelling narrative that captivates potential employers.

Letter of Intention Writing:

Master the art of expressing your intent and motivation clearly.
Tailor your letters to specific opportunities with precision.
Convey your passion and uniqueness in a persuasive manner.
Cover Letter Writing Excellence:

Explore the key components of a powerful cover letter.

Create personalized and impactful cover letters for diverse job applications.
Highlight your strengths while addressing employer needs.

Bio Writing Proficiency:

Develop concise and engaging professional biographies.
Learn to adapt your bio for various platforms and audiences.
Showcase your career journey and accomplishments with authenticity.

LinkedIn Profile Optimization:

Understand the importance of a strong LinkedIn presence in today's professional landscape.
Optimize your profile to attract attention from recruiters and professionals.
Leverage LinkedIn as a networking and job-seeking tool.

Course Features:

Hands-On Exercises: Apply the concepts learned through practical exercises and real-world examples.
Individual Feedback: Receive personalized feedback on your written documents from experienced instructors.
Industry Insights: Stay updated on current industry trends and expectations in professional communication.

Elevate your professional identity, enhance your communication skills, and take a significant step toward career success. Enroll in my Professional Branding and Communication Mastery course today!
إقرأ المزيد
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Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
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اتصل بOzan S.
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الدرس الأول مضمون
بواسطة
ضمان المدرس المناسب
فصول مماثلة
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Abdelmalek
Module 1: Audit and Strategic Vision This first module lays the foundations to avoid navigating blindly.


The Initial Diagnosis: Knowing how to present the current situation and define clear commercial or image objectives.


Environmental Analysis: Identifying industry trends and new consumer behaviors.


Competitive Analysis: Compare competitors' performance and messaging to find your point of differentiation.

Exercise: Conducting a simplified competitive audit.

Module 2: Brand Identity & Precise Targeting This module defines who is speaking and who is being addressed.


Brand Storytelling: Defining the brand's narrative role (guide), its values and the tone to adopt.


Creating Personas: Building typical profiles of the target audience by including their motivations, obstacles and lifestyles.


The "Winning Zone": Identify this strategic area where customer expectations, brand strengths and competitor weaknesses intersect.

Module 3: Architecture and Editorial Pillars This module structures the core message.


Key Messages: List the arguments that address the emotional and rational needs of the target audience.


The Content Pyramid: Learn to balance publications according to three levels: promotional, informative and inspirational.


Creative Axes: Define the content pillars (e.g., humanity, innovation, freedom) to vary the ways of speaking.

Exercise: Design 3 post ideas based on the content matrix.

Module 4: Production, Formats and Planning This module organizes the operational implementation.


Art Direction: Define the graphic charter, visual atmospheres and writing style.


Media Mix: Select the relevant platforms (Instagram, LinkedIn, etc.) and the appropriate formats (videos, carousels).


The Editorial Calendar: Determining the publication frequency and orchestrating synergies between channels.

Module 5: Performance Management and Reporting This final module ensures the monitoring of results.


KPIs: Select the key indicators to track (engagement, reach, conversion).


Analysis and Recommendations: Knowing how to synthesize priorities and adjust the strategy to ensure overall consistency.
ضمان المدرس المناسب
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اتصل بOzan S.