CREATING HYPER COMPETITIVE SALES TEAMS - A STRATEGIC PERSPECTIVE

Van 48.52 € /h

This course offers a comprehensive exploration of sales management within the context of the dynamic business environment. Students will examine the evolving role of sales as a strategic function in both domestic and global markets, and how it aligns with broader business objectives. Key topics include the sales process, personal selling, customer relationship management (CRM), and sales force recruitment, training, motivation, and evaluation. The course also addresses the impact of economic, technological, and competitive forces on sales strategies and performance. Through case studies, simulations, and practical projects, students will gain critical skills in sales planning, forecasting, ethical selling, and territory management, preparing them for real-world challenges in diverse sales environments.

This course aims to develop students’ understanding of the strategic and operational aspects of sales management within a dynamic business environment. It equips students with the knowledge and skills needed to manage the sales process, lead sales teams, and align sales strategies with broader business goals. Emphasis is placed on customer relationship management, forecasting, and adapting to technological and market changes. By the end of the course, students will be able to analyze real-world sales challenges, apply effective sales techniques, and design practical sales plans that respond to customer needs and business objectives.

Locatie

Online vanuit Cyprus

Over

Ozan S. is currently in employment at the Eastern Mediterranean University (EMU)
as a full-time academic. From 2017-to 2019, he worked at the Vice Rectorate of International Affairs and Promotion, as the International Affairs and Promotion Coordinator, where he headed the marketing communications of the university, with a particular focus on the Middle East, Africa, and Asia continents. (Reported to by 4 regional managers)

Prior to this above-mentioned position, he was posted to the MSc Programs (Engineering
Business Management – Supply Chain and Logistics Management) Manager at the University of Warwick, Warwick Manufacturing Group (WMG), EMU Office. He has also held a position in the EMU Rectorate as the Rector’s Coordinator within the capacity of Promotion and University Advancement, from 2011-to 2014. This role entailed his overseeing the EMU Promotion Office, EMU Public Relations and Press, EMU TV & Radio, and the EMU Printing House and Design Team.

While a large plethora of his previous responsibilities was in the field of marketing,
a considerable area of his experience and aspect of his career still remains in academics. He has maintained a continued position as an academic at EMU, instructing a number of courses and pieces of training on a myriad of subjects such as Organizations, People and Performance (Master’s level), corporate brand management, strategic brand management, learning organizations, integrated marketing communication, and corporate verbal identity.

Obtaining three master's degrees in Educational Sciences, Finance (Executive Program)
and Marketing Management respectively, he has observed a multi-disciplinary path in his
educational self-development, applying what he has learned directly into the roles and
responsibilities he has obtained. Throughout his career, he has gained hands-on experience in marketing management. He has accumulated academic background in ‘investment appraisal and risk analysis’, ‘brand management, and ‘motivation’.

Opleiding

Master of Arts – Marketing Management, (2012-2014) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Brand management / Employee performance
Thesis Focus: Frontline employees in the service industry

Master of Science- Banking and Finance (2011-2014) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Project Finance and Risk Analysis
Thesis Focus: Customer-based corporate brand equity in financial institutions

Master of Education – Educational Sciences, (2002-2007) (with thesis)
Eastern Mediterranean University – Famagusta, TRNC
Area of Specialization: Motivation
Thesis Focus: Electronic portfolios, authenticity, and learner motivation

Bachelor of Arts – English Linguistics, (1994 - 1999)
Hacettepe University – Ankara, Turkey
Area of Specialization: Discourse Analysis / Marketing and language

Summer 2013 – Intensive Leadership Training
University of Kent – Canterbury, United Kingdom

Leservaring

ACADEMIC AND MANAGERIAL EXPERIENCE

Rectorate Coordinator / International Affairs and Promotion (2017-present)
Eastern Mediterranean University Rectorate, Vice Rectorate in charge of International
Affairs and Promotion

Board Member (2016-present)
Eastern Mediterranean University, Center for Entrepreneurship and Innovation (EMU
GİMER)

MSc Programs Manager (2015-2017)
The University of Warwick, Warwick Manufacturing Group Eastern Mediterranean
University Office

Rectorate Coordinator / Promotion and University Advancement (2011-2014)
Eastern Mediterranean University Rectorate, Vice Rectorate in charge of Promotion and
University Advancement

Senior Instructor – Tenure (1999-present)
Eastern Mediterranean University

DUTIES & RESPONSIBILITIES

Rectorate Coordinator / International Affairs and Promotion

Head of

Strategic brand communications of EMU in the international markets
Digital marketing of EMU in the international markets
B2B marketing of EMU in the international markets
EMU international agency relations
EMU promotional visuals design processes
EMU International Summer School (Coordination of transportation team, Coordination of
cost control, Coordination of quality control team, Coordination of training team,
Coordination of entertainment team)
Corporate short term training programs
Member of EMU Total Quality Management, Complaint Evaluation Committee
Member of EMU Scholarship Committee
Member of EMU Brand Committee

MSc Programs Manager

Promotion of The University of Warwick, Warwick Manufacturing Group (WMG) MSc
degree programs (Supply Chain and Logistics Management, Engineering Business
Management) in the region
Execution of the program
Liaison between the University of Warwick, WMG, and EMU
Advisor and mentor to the programs students
Jury member, supervisor, and assessor
Co-tutor of Organizations, People and Performance (OPP) module (a core module of the
MSc degree program)
Areas of supervision: B2B branding and trust in supply chain management

Rectorate Coordinator

Coordination of EMU PR Office, EMU TV & Radio, EMU Printing Office, and EMU
Promotion Office in the promotion processes of the EMU
Coordination of shooting, design, and selection processes for EMU promotion visuals
Creative director and executive producer of EMU promotion visuals
Coordination of EMU Rectorate’s VIP hosting on EMU campus
Developing innovative approaches for EMU promotion
Coordination and event management of EMU in-campus education fairs and workshops
Liaison between the EMU Promotion Committee and the Rectorate
Colleague mentor
Conducting research on decision-making processes and experiences of EMU students
Representing the Rectorate

Senior Instructor (full-time & tenure academic)

Organizations, People, Performance The University of Warwick, Warwick Manufacturing
Group, Eastern Mediterranean University Office – MSc Degree program – (Co-teaching)
Advertising EMU – Undergraduate - Faculty of Business & Economics
Writing on Global Issues EMU – Undergraduate – University Elective
Coaching and Career Planning EMU – Undergraduate – University Elective
Communication Skills EMU – Undergraduate – Faculty of Business & Economics
Technical Report Writing EMU – Undergraduate – Faculty of Engineering

Leeftijd

Kinderen (7-12 jaar oud)

Tieners (13-17 jaar oud)

Volwassenen (18-64 jaar oud)

Senioren (65+ jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Gevorderden

Duur

60 minuten

De les wordt gegeven in

Engels

Turks

Vaardigheden

Verkoop

Business plan

Marketing

Beoordelingen

Beschikbaarheid typische week

(GMT -04:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Coaching & Strategic Career Planning - A market-oriented approach

32.35 € /h

It is an interdisciplinary course that teaches students how the strategic management methodologies applied in the processes of determining the visions of businesses, institutions, and even states and reaching that vision can be adapted to career planning and why career planning is systematic research, planning, and continuous development process.

The course aims to

• contribute to the development of continuous research and development awareness, based on the concepts of knowledge-oriented decision-making in career planning processes, increasing competitiveness, minimizing information asymmetry and missed opportunity cost,

• contribute to students' internalization of why a career is a process that should be planned, being aware of basic micro and macroeconomic conditions,

• introduce the strategic analysis methods that students can use in transforming their career planning processes into critical thinking, research, and application processes, and making them apply with exemplary studies,

• contribute to the development of market-oriented and proactive career planning awareness in students,

• ensure that students develop an interdisciplinary (marketing communication, organizational behavior, and strategic management) perspective on career planning,

• scientifically explain the importance of strong social capital (all kinds of contributions arising from the effective use of social networks) with social networking methodologies and to explain practically how social capital can be used systematically and effectively in career planning processes.

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Business English - Understanding Global Business Context via English

32.35 € /h

This course is aimed at improving the reading, writing, and speaking skills of participants in various business and economic topics such as strategic management, marketing management, brand management, microeconomics, supply chain management, etc. In the course, myriad current business and economic issues are discussed and the conceptual understanding of the participants is developed via authentic texts and visual and audial materials. The course can be customized and aligned with the needs and expectations of the participants. The language competencies of the participants whose English language proficiency level is not advanced can be improved by teaching business concepts and appropriate grammatical patterns. Participants of this course will increase their English language competencies to higher levels, while at the same time, they will increase their conceptual and linguistic understanding in multidisciplinary sub-fields such as demographics, sociology, technology, international relations, and global issues, as well as business, and economics.

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Philippe

5.0

(1)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan.
I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Ben

5.0

(1)

In my opinion entrepreneurship is the highest step of personal leadership!
- Do you dare to fail? What have you learned from your failure, or rather: learning moment?
- Do you dare to look positively and critically at your own actions? Where is the strength of you as a person / entrepreneur? What can you outsource better?
- How do I turn my idea into a company?
- Who is my client? Which customer needs does my proposition provide?
- How do I get customers?

Keywords:
Personal leadership, Dare to fail, Lean start-up, Business plan, Keep it simple stupid !, Doing business, Just Doing!

Who am I?
My name is Ben, 33 years old, and because of my red hair I was already 'different' from my classmates in primary school. Over the years I have experienced that thinking differently and acting differently is not always easy, partly because society, including the people in my immediate environment, feel that they have everything. Many people are unconsciously driven by (failure) anxiety and they exhibit risk-averse behavior. For example, my parents said well meaning: You now have such a good (and nice and safe) job: Why would you risk that? Many talk a lot about it, but never take concrete steps towards starting their own business.
In the meantime I have experienced that I dare to make different choices than most people. That was and is sometimes exciting, but it brings me success in private and business terms!
Many consecutive 'failure' moments have brought me to where I am now: a nice father who fulfills assignments 3 days a week as a Freelance Business Developer and Data / Business Analyst and launches new start-ups in the rest of the time.

Diane-Marie

5.0

(1)

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified.
Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

Robert

5.0

(1)

Experienced Franco-Belgian teacher offers private lessons in the fields of political economy, accounting and finance for secondary and higher levels. I also offer assistance for the development of your business plan / business plan.

I also travel to your home in the Brussels region as well as in Walloon and Flemish Brabant, with a minimum course duration of 2 hours. With extensive experience, I offer numerous exercises to reinforce knowledge. Distance learning courses are also available. Please note that, for students in France, courses take place exclusively remotely.

Do not hesitate to contact me to organize your lessons according to your needs and availability. I am here to help you develop your skills in these areas in an efficient and personalized way. With my support, you will be able to master the concepts of accounting, finance and economics, while receiving valuable assistance in creating your business plan.

Johnny

5.0

(1)

Welkom bij mijn lesprogramma's, speciaal ontworpen voor startende ondernemers, of je nu alleen nog maar een idee hebt of al een stap verder bent!

Onze lessen zijn gericht op het helpen van jou bij elke fase van jouw ondernemersreis, van het uitwerken van een goed idee tot het bouwen van een succesvolle onderneming. Hier is een overzicht van de onderwerpen die we zullen behandelen:

1- Idee-uitwerking en marktonderzoek:

Het ontwikkelen van jouw idee en het vinden van de juiste naam en niche.
Uitvoeren van gedegen marktonderzoek om kansen en concurrentie te identificeren.

2- Stappenplan en budgetanalyse:

Het opstellen van een gedetailleerd stappenplan om jouw idee tot leven te brengen.
Het maken van een realistische budgetanalyse om financiële doelen te stellen en kosten te beheren.
Leveranciers en fabrikanten:

Het vinden van betrouwbare fabrikanten en leveranciers voor jouw producten.
Onderhandelen over prijzen, kwaliteit en verzendopties.

3- Teamopbouw en professionele kennis:

Identificeren van de benodigde expertise en het opbouwen van een team van professionals.
Het vinden van de juiste mensen voor elk aspect van jouw bedrijf, zoals marketing, technologie en klantenservice.
Import en export:

Leer de ins en outs van import- en exportprocessen + opschalen met fulfilment en alle logistieke processen.
Ontdek hoe je internationale markten kunt betreden en jouw bereik kunt vergroten.

4- Product research en branding:

Het uitvoeren van grondig productonderzoek en het testen van jouw producten.
Leer hoe je jouw producten kunt labelen en branden om jouw merkidentiteit te creëren.

5- Webshop en e-commerce:

Bouw jouw eigen professionele Shopify-webshop en leer alles wat hierbij komt kijken.
Leer hoe je complete productvermeldingen kunt maken of kunt uitbesteden aan freelancers.

6- Marketing en social media:

Ontwikkel effectieve marketingstrategieën voor sociale media.
Leer hoe je contact kunt leggen met influencers en jouw merk kunt promoten.
Samenvattend zullen we je begeleiden bij het beheren van alle aspecten binnen jouw onderneming, waaronder websitebeheer, marketing, verkoop, klantenservice, data-analyse, logistieke processen en technologie-implementatie. We zullen je ook laten zien hoe je freelancers kunt inhuren om verschillende taken uit te voeren en zo jouw team te versterken.

Bereid je voor op een boeiende reis vol kennis, vaardigheden en praktische ervaring. Samen zullen we je helpen om jouw ondernemersdroom werkelijkheid te maken!

Ik ben beschikbaar om je te helpen met elk van deze onderdelen.

Mijn kennis:

Ik heb ruime ervaring in de richting van E-Commerce, magazijnchef/ beheer van magazijnen voor webshops en bedrijven in de logistieke sector, fulfilment B2B & B2C.
20 jaar ervaring als het gaat om logistiek, transport en planning.

Ik heb ruim 7 jaar ervaring als zelfstandig ondernemer in de Ecommerce sector.
Import en export van producten, product development, testen en branden van producten via webshops en andere sales platformen zoals Bol en Amazon. Inhuren van freelancers voor productlistings en vormgeven aan de verpakking etc.

Ik heb ruime ervaring met Shopify webshops bouwen en alles hier omheen, denk aan emailmarketing apps en installeren van tracking pixels voor socialmedia ads.

Ook onderhoud ik veel contact met influencers die geregeld producten voor mijn brands hebben gepromoot.

Een allround Ecommerce mannetje zo zou je mij wel kunnen noemen. Een aanpakker die houd van planning en actie. Een idee is leuk maar de uitvoering daar draait het om.

Ik hoop je snel te zien!

Esther

5.0

(1)

You're a coach and you know that you are very skilled in your profession. You would love to expand you business with an online offer, to increase you impact by helping more people while earning more money. You are at the beginning of this transition, or you have started and not succeeded (yet!).

During this hour we will focus on what steps you need to take to really start helping people online. I help you choose simple mehtods that you can use, even if you find technical tools difficult.

I believe there is always a way to work online, if you have that dream. I will gladly help you find it.

When our session is over, you will know what to do to advance your business to the next level by going online.

I, Vito, understand that the art of selling is about more than just numbers. It's about you, your skills, and your potential. That's why I offer sales training designed specifically to enhance your sales skills and help you unlock your full potential.

Why Choose My Training?

Practical Insights:
My training sessions are not just theoretical. I provide you with tools and techniques that you can immediately apply in your daily work. Imagine leaving each session with concrete, new skills to implement right away.

Experienced Coach:
As a seasoned professional with years of experience in sales, I share my valuable practical knowledge and tips with you, so you can learn from the best in the field.

Personal Growth:
I focus not only on improving your sales techniques but also on your personal development. Increased self-confidence, better communication, and greater motivation are just a few benefits you'll experience.

Flexible Training:
Whether you prefer an intensive workshop or a long-term coaching program, I offer a range of options to suit your needs and schedule.

My Training Covers:

- Effective customer communication
- Strategic negotiation
- Sales-specific tools
- Building long-term customer relationships
- Innovative sales techniques and data usage
- Sales conversation training

I ensure that you not only learn how to sell more but also how to retain your customers and build valuable relationships.

Why You Need This:

See this training as an investment in yourself. It's your opportunity to refine your sales skills, learn new techniques, and stand out in the competitive world of sales. With my support, you'll become more confident in conversations, negotiate better, and ultimately close more deals.

Ready to take your sales skills to the next level?
Contact me today for more information or to book a training session.
I believe in your potential and am here to help you maximize it!

Mary

5.0

(1)

Do you want to impress during your next job interview in English? The "English for Job Interview" teaching package will give you the tools and skills you need to appear confident and professional. Prepare thoroughly for your interview and increase your chances of landing that dream job!

What to expect:
Simulation Interviews: Practice realistic job interviews and get immediate feedback to improve your performance.
Common Questions and Answers: Learn how to effectively answer the most common interview questions and present yourself positively.
English Language Skills: Improve your vocabulary and grammar to make your answers clear and convincing.
Cultural Nuances: Understand the cultural differences in hiring practices and how to accommodate them.

With "English for Job Interview" you will be stronger and better prepared to achieve your professional goals. Start a trial lesson today and receive free resources to get started right away!

Let's secure that job!

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Dennis

5.0

(1)

Via Etsy is het mogelijk om zelfgemaakte producten aan een groot publiek aan te bieden. Tijdens de lessen leren we hoe je kan verkopen op Etsy. We bekijken het proces van product tot verkoop.
Etsy kan een enorme impact hebben op jouw creatieve bezigheden, het geeft een deugddoend gevoel om zelfgemaakte producten tot ver buiten België te kunnen verkopen.

Sandra

5.0

(1)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Geert

5.0

(1)

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

Elham

5.0

(1)

Selling is not about pressure or manipulation, it’s about understanding people, building trust, and communicating value clearly.
In this practical workshop, I share real-life sales and customer communication skills based on over 20 years of hands-on customer service experience and 9 years in retail, combined with an academic background in MBA (Strategy) and a PhD in Policy.
This class is designed for people who want practical, usable skills, not theory.

What you will learn:
✨️How to communicate confidently with customers
✨️How to understand customer needs quickly
✨️How to handle objections naturally (without stress or pressure)
✨️How to sell ethically and professionally
✨️How to adapt your communication style to different personalities
✨️Common mistakes that lose sales and how to avoid them

Who this class is for:
Retail and shop staff
Customer service professionals
Freelancers or small business owners
Anyone who wants to improve their communication and selling skills
This session is interactive, realistic, and based on real workplace situations — not scripts or generic sales tricks.

Kevin

5.0

(1)

Do you want to strengthen your skills in marketing, communication, or business administration? Whether you are a student, just starting out in the field, or want to refresh your knowledge — I will help you advance with targeted, practical guidance at your level.
What do I offer?
In this course, we combine theory with practice. We work on the topics you need, at your own pace. Think of:

Marketing: target audience analysis, positioning, marketing mix (4P/7P), campaign planning, social media strategy and content marketing
Communication: internal and external communication, storytelling, brand identity, persuasiveness and presentation skills
Business Administration: business models, strategy (SWOT, DESTEP, Porter), organizational theory, and basic principles of finance and HRM

For whom?

HBO and university students who are struggling with their studies or thesis
Professionals who want to retrain or upskill
Entrepreneurs who want to refine their marketing strategy

Method
I always work based on your learning needs. During the sessions — online or in Amsterdam — we combine explanation, case studies, and practice. You will receive concrete tools and insights that you can apply immediately.
Background
I have extensive experience in both education and the practice of marketing and communication. I know how theory works in the real world — and how to convey that knowledge clearly and accessibly.

- Amsterdam (also available online)
- Flexible hours, including weekends
Feel free to contact us for a no-obligation introductory meeting.