In this course, we will learn the basics of digital marketing from advertisement to Funnel optimization. learn to understand the digital ecosystem and develop an effective strategy, using different tools, techniques, and the main Digital Marketing platforms. What do you need? Microsoft PowerPoint or another presentation medium To know the analytics: Google Analytics and Adwords, you will not need to make an investment. You can work with the cases of the final project, if you wish, you can also do it with your own digital business or project. About the course Digital Marketing has its own language, from the creation of a proposal and the birth of brand strategies; to the use of key tools to execute them. I will show you the territory from several angles: strategic planning, Content Marketing, Social Media Marketing, Growth Hacking, Google advertising, and analysis of social media metrics. You will learn to evaluate a marketing budget and also to take advantage of new social networks such as Tik Tok or WhatsApp Business. All these weapons will be your allies to have a coherent and attractive digital marketing plan.