Reputation, crisis management, PR and communications
من 289.18 QAR /س
I teach how to build, develop and defend reputation - both corporate and personal one. I give practical tools to prevent and deal with crises of different natures - from black swans, natural disasters and production accidents to corporate misconduct, negligence, hostile takeovers, and dark PR campaigns.
This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM.
We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.
This includes strategic analysis and planning, stakeholder mapping, brand and product management, internal and employee communications, international media relations and event management, lobbying and litigation, ORM and SMM.
We will also discuss how to build effective social networks, deal with prolonged crises and issues, and how to prepare and master a complete reputation rebuild.
معلومات إضافية
We will adapt the course to your needs - if you are a beginner we will start from real basics via a very intensive and practice-driven course, and if you already possess strong skills in reputation and crisis management we will focus on most up-to-date concepts and case studies across various business sectors and/or spheres of your life.
With this course, I aim to fully leverage my knowledge and expertise to help you with your professional development and career growth.
With this course, I aim to fully leverage my knowledge and expertise to help you with your professional development and career growth.
المكان
عند الطالب :
- بالقرب من لوكسمبورغ, لوكسمبورغ
عبر الانترنت من لوكسمبورغ
من أنا؟
EXECUTIVE-LEVEL BUSINESS PRACTITIONER with more than 15 years international experience
EXPERTISE: reputation management, anti-crisis communications, strategic analysis and planning, event and brand management, social media engagement.
TYPE OF EMPLOYMENT: both in-house and consultant (helping to develop startups in the spheres of AI, blockchain, and ESG)
LEVEL WITHIN ORGANISATION: CEO-1
EDUCATION: Chartered Institute of Public Relations (London, UK), IMD (Lausanne, Switzerland).
LANGUAGES: English, Russian
Credo: always keep it simple and effective!
EXPERTISE: reputation management, anti-crisis communications, strategic analysis and planning, event and brand management, social media engagement.
TYPE OF EMPLOYMENT: both in-house and consultant (helping to develop startups in the spheres of AI, blockchain, and ESG)
LEVEL WITHIN ORGANISATION: CEO-1
EDUCATION: Chartered Institute of Public Relations (London, UK), IMD (Lausanne, Switzerland).
LANGUAGES: English, Russian
Credo: always keep it simple and effective!
المستوى التعليمي
IMD (Switzerland) - Crisis management, 2022
CIPR (UK) - Public relations and communications, 2014
Moscow State University (Russia) - PhD, Political geography, 2005
CIPR (UK) - Public relations and communications, 2014
Moscow State University (Russia) - PhD, Political geography, 2005
الخبرة / المؤهلات
PRACTICE: More than 200 cases and success stories to be shared during the proposed course. Master in strategic repositioning of the business and reputation rebuild
السن
شباب (13-17 سنة)
الكبار (18-64 سنة)
الكبار (65 سنة فأكثر)
مستوى الطالب
مبتدئ
متوسط
متقدم
المدة
60 دقيقة
الدرس يدور باللغة
الإنجليزية
الروسية
مهارات
المراجعات
الجاهزية في الأسبوع العادي
(GMT -05:00)
نيويورك
Mon
Tue
Wed
Thu
Fri
Sat
Sun
00-04
04-08
08-12
12-16
16-20
20-24
ضمان المدرس المناسب





