Modules:
Marketing Mix - 4P
Marketing Tactics
The Brand - Level 1
The Brand - Level 2
The Brand - Level 3
Objectives by modules:
Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:
- Being competitive in a constantly evolving market
- Improve knowledge of market planning processes
- Have a set of tools that will help you design, implement and monitor your marketing plan
Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan.
The Brand - Level 1: Increase the knowledge behind the brand.
- Brief overview of Branding and Marketing
- Creative process: making a Brand (why, how and what)
- The brand's identity: the consolidation of the brand
The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts:
- The Brand for the target customer in the different markets
- Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns
- The Brand and Brand Development Model Process
- Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand
Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value.
- How to refresh a Brand successfully and avoid the 7 deadly sins of Branding
- Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience