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    Business English — learning how to communicate in English in the corporate world.

    BUSINESS JOURNEYS: CHOOSE YOUR DESTINATION

    Every learning experience is part of your life’s journey. Whether you need to communicate in English in marketing or sales, in finance or facilities, or as a personal assistant or project manager, together we will plan your itinerary for a Business English Journey that will ensure you have the best language learning experience and further your career.

    Below is an example of the:
    BUSINESS JOURNEY: MARKETING

    THE JOURNEY
    Every learning experience is part of your life’s journey. Together, we will plan an English Language Marketing Journey itinerary that ensures you have the best and most comprehensive language learning experience.

    THE DESTINATION
    Students will be presented with a series of language learning opportunities, exercises, and situations designed to equip them with a thorough grasp of the language used in business and marketing.

    LANGUAGE ATTRACTIONS
    This Journey will visit the language areas required to understand, communicate, and discuss key marketing concepts and how they are presented in modern business situations.
    — What is marketing?
    — What is integrated marketing communication?
    — Identifying market channels and understanding logistics.
    — Do you understand branding?
    — Utilising marketing information and research, segmentation, positioning, and targeting.
    — How to prepare, present, and critique a marketing strategy.
    — How to read and use consumer behaviour, and set pricing strategy.
    —Ethical questions.

    WHO SHOULD TAKE THIS JOURNEY
    People already involved in or have a track record of marketing management and understand how marketing fits into and interacts with their organisational environment. Students will be required to work effectively in the classroom as an individual and as a team member.

    WHERE THIS JOURNEY WILL TAKE YOU
    Students will learn to master the English language skills and vocabulary to:
    — Analyse and critique marketing case studies, including their own company’s.
    — How to conduct a marketing campaign and present it to clients and stakeholders.
    — Master the language of persuasion and negotiation.
    — Facilitate and run meetings.

    DURATION
    The course comprises ten units each of one hour. (Total: 10 hours)

    Extra information

    Expect homework

    Location

    At student's location: Around Schwyz, Switzerland
    At student's location: Around Schwyz, Switzerland
    Online via webcam

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    General info

    Skills:

    English:
    English as a second language (esl), English for adults

    Age:

    Adults (18-64 years old)
    Seniors (65+ years old)

    Student level:

    Beginner
    Intermediate
    Advanced

    Duration:

    60 minutes

    The class is taught in:

    English

    Ask a question

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    Availability of a typical week

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    from $36.67Online via webcam
    from $40.75At student's home

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

    Online reputation

    • Instructor since March 2019

    Good-fit Instructor Guarantee


    If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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