Fundamentals of Digital Marketing (Social Media, PPC, SEO, etc.)

How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera? How to present yourself and your project to the media? Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...) In short, several objectives: ◾ Confront your shyness in front of the microphone / camera. ◾ Understand his speech and his diction. ◾ Taming the media environment (radio / tv). ◾ Familiarize yourself with your image and voice. ◾ Manage your speaking time. Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression? Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages. Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict. Mastered, the method allows: • improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation. • to work on their ease, leadership, charisma, creativity and personal development through scenarios. * improve the characteristics of the spoken voice (timbre, pitches, intention, flow). * get your message across through your image, while gaining improvisation skills and responsiveness. Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee. Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020). Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology. - Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid. These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours! PROGRAM À la carte program: evaluated and adapted to each need.

-I provide full assistance in developing a research project from A to Z, covering the initial steps of formulating a good research question, to writing a good literature review, collecting data and analyzing it -Develop a comprehensive understanding of Research Methodologies and practice - Advanced Data preparation and analysis using SPSS or STATA, JASP -Develop Questionnaires and surveys -Qualitative and Quantitative advanced analysis (multivariate regressions, Panel, VAR, Time series etc.) -full thesis writing assistance

As a Business Development Manager for a Software House and Digital Marketing & Web Development Agency, I have developed essential skills and knowledge on how to create and to manage the Marketing & Advertising as well as the Digital business of Start-ups, SMEs and ZZP. Market Experience 1) Italy 2) The Netherlands 3) Belgium My consultacies/lessons are about: 1) Business Analysis 2) Website Analysis 3) Marketing Plan 4) Web Marketing Development 5) Digital Marketing & Advertising 6) Brand Building & Brand Management 7) Digital Identity Building & Digital Identity Management 8) Social Media 9) E-commerce For each of these points I can provide a Professional Analysis as well as a Business Proposal.

Having trouble understanding how social media works? Do you need to highlight your business, your creations, your travels on social networks? I am a social media expert and I can support you in your launch. If you've already started, congratulations! I'm here to help you find direction, strategize and take your social media to the next level. Social networks are now an integral part of our daily lives and all companies, brands and others must be up to date to perform. I would be happy to help you in this process and teach you how to succeed in this digital world where everything is possible.

Good gift giving is an art. We want to give people gifts they will love, and keep, and sometimes a gift-card or a new pair of socks doesn't cut it. In this class, you will brainstorm the perfect gift idea for your SO, parents, siblings or coworkers, while learning a method of empathetic gifting that I have perfected over the years. With an open mind, and some guidance, get ready to become an excellent gift giver!

First of all I present, I am CHOUAIB HADDAD, ex-management controller within SONASID, a Moroccan subsidiary of the giant ARCELORMITTAL, and currently I am a trainer in finance and accounting at the city of trades and skills of the city Moroccan from Agadir. The objective of this strategic analysis course is to enable students to fully assimilate the components of strategic analysis. It is a question of presenting, in an academic way, the tools used in the internal and external diagnoses of a given organization (PESTEL, VRIO, FCS, ...)

10 course elements to succeed in your commercial activity! Rethink your offer! – Innovate, rethink your products and services by keeping in mind what your customers need, not what you want to sell to them. – Retarget your products to address a more restricted niche but which will recognize its needs more through this new offer. Don't forget that a product made to please Mr Everybody will ultimately not be bought by anyone because it is too generic. – Set up call products – Rethink the design and ergonomics of your products. – Turn your customers into ambassadors by offering functions and services in your products that offer more than the customer thought they would get when purchasing: – Question your arguments, product sheets… by updating them according to the current evolution of the economy, new modes of communication, the new needs of your customers, according to feedback from your salespeople… Make sure your customers don't forget you! – Tell a story about your company and its products for better memorization and to make your relationship more personal. – Send a physical postcard to best customers for your greetings, with a special promotion and information about your new products – Offer hyper-limited offers in time, prospects are overwhelmed which means that if you do not immediately encourage them to action you have every chance of losing them. – Treat your new customers like stars: roll out the red carpet (call from a sales representative, loyalty chain by email, satisfaction survey, etc.), call them by name in your communications, keep a history of all exchanges made, memorize their preferences and their needs to prevent them from giving the same information over and over again (loyalty card, link to their account in your emails, etc.), give them VIP gifts (VIP access to events, previews, etc.) … After this training (which basically takes 3 months), you will be able to retain your customers and build a solid customer base. You will then see your turnover grow day after day.

Module Title: Introduction to Marketing Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace. Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.  It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component. Learning Outcomes (LO): On successful completion of this module, the learner will be able to: 1. Discuss the role and relevance of marketing in the organisation 2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions 3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution 4. Discuss the nature of strategic marketing and the marketing planning process 5. Explain the ethical issues which arise in marketing 6. Utilise online resources to assist in research and further learning in marketing Indicative Syllabus:              Introduction to Marketing Marketing Environment Buyer Behaviour Segmentation, Targeting and Positioning Marketing Information and Research Marketing Mix: Product Marketing Mix: Price Marketing Mix: Place/Distribution Marketing Mix: Promotion/Marketing Communication Marketing Strategy and PlanningLearning Teaching MethodsThe course will be delivered through online webcam.  The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses). Total Teaching Contact Hours48 Total Self-Directed Learning Hours52 Module Delivery: Online

This social media marketing course will teach you about online marketing. From search engine optimization, making ads, using different social media platforms and branding. These courses will result in simplified tutorials on how to grow a small business or personal brand.

Description Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today! What you'll learn: 1. Set up Google Analytics in minutes and see how a website is performing 2. Set up goals in Google Analytics to see a website's conversion rate 3. Find out what pages of a website are the most popular 4. Find out the age, gender, and location of a website's visitors 5. Find out which marketing activities are bringing in the most website visitors 6. Go beyond the standard reports and learn advanced tips and tricks Requirements: No experience is required. If you can use a web browser, you are good to go!

I graduated from Master 1 Marketing and Master 2 Logistics and supply chain. I have been a logistics and marketing teacher for 5 years. I provide the modules: Production management and industrial logistics, Stock management and supply, Distribution management, Incoterms, Import/Export, logistics management, strategic and operational marketing, operational research for logistics and transport. Economics and geography of transport. Audit and management of logistics performance. I also carry out the business plan for entrepreneurs with project ideas.

Discover the basics of Marketing! I have a Master's degree in the subject (as well as Economics) ,as well as being Six Sigma Green belt certified. Whether you are curious about it, need a refresher session(s) or help with the creation of your Business Plan, I am here for you!

This is a communicative English class for developing speech. Here we will explore, vocabulary with nuances in meanings, synonyms, idioms, proverbs, some phrasal verb and prepositional verbs and all-around social English. The possibilities are endless for focusing on Public Speaking, Intonation and Voice Projection as well. This may be stimulated by interesting audios, short readers or videos. If there are topics you have in mind, we can additionally explore and incorporate this into your lessons. If you need to start speaking English, this class is for you!

I can teach any level depending on what you want to learn. I can start at primary school to secondary to GCSE to A Level. I will teach in accordance with the UK curriculum. I aim to introduce and enable an understanding of the fundamental concepts, theories and techniques of business, marketing and their application into real life business situations. Through the acquisition of critical understanding of the impact of business, marketing and its criticisms in our globalised world, transferable skills sets, vital for the modern marketing practice, are developed.

Accounting, Economics, Marketing, Business Studies etc. A course in preparation of SEC O'Level exams, Intermediate or SEC A'Level exams, or also university-level or ACCA. We will go through the whole syllabus for the subject, or else cover any particular topic desired. Moreover, we will work on past papers and real-exam questions as practice.