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Marketing lessons in Leiden

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Trusted teacher: 10 course elements to succeed in your commercial activity! Rethink your offer! – Innovate, rethink your products and services by keeping in mind what your customers need, not what you want to sell to them. – Retarget your products to address a more restricted niche but which will recognize its needs more through this new offer. Don't forget that a product made to please Mr Everybody will ultimately not be bought by anyone because it is too generic. – Set up call products – Rethink the design and ergonomics of your products. – Turn your customers into ambassadors by offering functions and services in your products that offer more than the customer thought they would get when purchasing: – Question your arguments, product sheets… by updating them according to the current evolution of the economy, new modes of communication, the new needs of your customers, according to feedback from your salespeople… Make sure your customers don't forget you! – Tell a story about your company and its products for better memorization and to make your relationship more personal. – Send a physical postcard to best customers for your greetings, with a special promotion and information about your new products – Offer hyper-limited offers in time, prospects are overwhelmed which means that if you do not immediately encourage them to action you have every chance of losing them. – Treat your new customers like stars: roll out the red carpet (call from a sales representative, loyalty chain by email, satisfaction survey, etc.), call them by name in your communications, keep a history of all exchanges made, memorize their preferences and their needs to prevent them from giving the same information over and over again (loyalty card, link to their account in your emails, etc.), give them VIP gifts (VIP access to events, previews, etc.) … After this training (which basically takes 3 months), you will be able to retain your customers and build a solid customer base. You will then see your turnover grow day after day.
Marketing · Sales · Business management
If you are interested in building a career in social media, this is the best course for you! It will equip you with valuable knowledge of social media management, digital marketing, and content creation, as well as helping you develop your digital skills. My course covers information that will benefit any social media marketer, whether you are working or wishing to work in a company, and agency, or as a freelancer! The modules include Social Media Strategy, Social Media Engagement, Social Media SMART Objectives, Content Planning, Best Digital Practices, Customer Service, Insights and Analytics, & more. Why learn with me? If you are success-oriented and you want to thrive in your social media career, you need to be aware of the rapidly changing digital marketing landscape and gain essential skills and knowledge to help you adapt to it. This isn't your typical social media course: it goes beyond the courses you can find on most platforms, which can sometimes be outdated: In addition to standard professional knowledge of social media that has been gathered and adapted from the most relevant accredited courses, this course reveals the best tactics, tips, and tricks in the social media marketing world, making sure you gain the most up-to-date knowledge and skills. In addition to this, my course provides a multitude of perks such as giving you access to the best content calendar templates, as well as content templates, and providing recommendations of the best image editing, video editing, and design apps. If your dream is to be self-employed, you will ABSOLUTELY LOVE this: unlike most social media courses out there, my course includes information on how to set up your social media freelancing business & the most effective ways to acquire your first social media clients. This course was carefully designed to cover all the elements that will help you thrive in the social media industry. After completing multiple accredited social media courses, pursuing various opportunities in the field, Instagram coaching, and researching and publishing content on social media tips and tricks, I have created a course that focuses on the most important information needed in your social media role.
Social media · Marketing
Search engine optimization (seo) · Marketing · Computer science
English · Telecommunications · Marketing
Module Title: Introduction to Marketing Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace. Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.  It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component. Learning Outcomes (LO): On successful completion of this module, the learner will be able to: 1. Discuss the role and relevance of marketing in the organisation 2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions 3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution 4. Discuss the nature of strategic marketing and the marketing planning process 5. Explain the ethical issues which arise in marketing 6. Utilise online resources to assist in research and further learning in marketing Indicative Syllabus:              Introduction to Marketing Marketing Environment Buyer Behaviour Segmentation, Targeting and Positioning Marketing Information and Research Marketing Mix: Product Marketing Mix: Price Marketing Mix: Place/Distribution Marketing Mix: Promotion/Marketing Communication Marketing Strategy and PlanningLearning Teaching MethodsThe course will be delivered through online webcam.  The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses). Total Teaching Contact Hours48 Total Self-Directed Learning Hours52 Module Delivery: Online
Marketing
Marketing · Communication skills · Creative writing
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Research Methods Statistics and Analytics-Thesis Assistance (BS MS and Phd level)- Qualitative and Quantitative research methods-SPSS STATA
Jad
Jad provided exceptional help and gave great recommendations on how the overall paper could be improved. The sessions were not only value adding to construct the paper optimally but also to gain insight as to how researchers work in real life. I really enjoyed the sessions as Jad was a very knowledgable and patient tutor who was always giving his best to help out (also given the time constraints and tight schedule that I was facing). Thank you again so much for everything!!
Review by INGA
AP and IB Economics Tutor, Microeconomics and Macroeconomics (Şişli)
Fatih
I am an HL IB Economics student from Istanbul, and had 1 lesson so far with Mr. Fatih. He is a very knowledgeable and enthusiastic teacher. Throughout the zoom lesson, he wrote and explained everything clearly on a document that he later shared with me. After any explanation, at the end, he made sure I understood everything, and If not, he explained it again. I am very happy with Mr. Fatih, and I'm looking forward to working with him again.
Review by BURAK
CONVERSATIONAL ENGLISH: Improve with Native English Speaker! (Abu Dhabi)
Jay
It was a productive lesson with Jay. Within 90 mins, we worked on improving my motivation letter for a job application. He helped me with my written language. After the discussion, I can express myself in a precise way. Besides, according to my grammatical errors, he gave me several pieces of advice for self-study. Thank you very much.
Review by ZITONG