Digital Marketing for Dummies - Digital Strategy and Channel Mix

Van 18.35 $ /h

Provide basic Digital knowledge to students and those who just want to enter the Digital Marketing workforce. Details:
- Digital Strategy
- Digital Channels: Social Media, Paid Search, Display Ads, SEO, Programmatic Buying
- Digital Tracking
- Digital Innovation and Technology

Locatie

Online vanuit Nederland

Over

A digital and content marketing specialist with 11 years of working experience in demanding and fast-paced environments from agency to client background. Exceptionally skilled at Digital Strategy, Digital Plan & Execution, Content Marketing, Performance & Data-driven Marketing across channels of Social, Video, eCommerce, SEO & paid search.

Opleiding

Dublin City University - MSc. in Electronic Commerce; Ireland
Ho Chi Minh University of Social Sciences and Humanities - English Linguistics and Literature - GPA: Distinction

Leservaring

11 years of working experience in Digital Marketing, Content and Advertising field.
Companies: Unilever, Vietnam Esports, Vietbuzzads, Dentsu Alpha
Qualification:
- Master degree in Electronic Commerce
- Bachelor Degree in English Linguistics
- Certificate in SPSS, Tableau, Digital courses, Google Analytic, Programmatic, SEO, Moz, Business Management.

Leeftijd

Volwassenen (18-64 jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Duur

120 minuten

De les wordt gegeven in

Engels

Vietnamees

Vaardigheden

Marketing

Reclame

Beschikbaarheid typische week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Marcella

5.0

(1)

Having confidence in your personal style will give you poise in all your relationships/professional and personal alike. No matter who you are or what you look like, you have a unique, stunning style that just needs to be discovered. We want to help you uncover the real you!
As personal stylists, my team and I can help you figure out the best clothing and accessories for your job, your unique tastes, and your life. I have a passion for style and want to help you become the best you can be. My extensive experience in fashion and personal consulting provides lasting benefits to each of my customers. Our services include incredible benefits such as properly enhancing your figure, discovering your clothing style, finding the colors that fit you best and showing you how to harmonize them, and finding the best accessories to fit you.

Stanley

5.0

(1)

Nowadays, everyone is watching the latest vlogs from their favorite YouTuber on their phone.
Admiring a beautiful photo of their favorite fitness Influencer.
Follow intense discussions on Twitter and share their opinions.

In short, the ATTENTION goes to SOCIAL MEDIA. Social media is an indispensable part for every company, (non) profit organization, association, entrepreneur.

Do you want to know more about Social media marketing? Feel free to send me a message !!

Yasin

5.0

(1)

How do you grow an online income as an artist the fastest way?

Imagine.
Something happens on earth causing you to not being able to play any gigs or shows basically destroying all your income.

Welcome to reality. Since march the world completely changed.
Since then i went to find a way to make things work in this newly created world. Find ways to keep getting my income from music solely via the internet.

How do you build an online income as an artist?
How do you build a loyal online fan base that gives you income without playing gigs, selling merch, without donations?

In this coaching I will be teaching you:

How to effectively reach more than 70 000 up to 150 000 people monthly with your music with a minimal monthly budget.

Finding fans that LOVE your music on auto-pilot. No spamming, barely any active social media presence. Set it & forget it mentality.

How to 10-100x your current listeners AND followers on Spotify in a matter of months.

Secret algorithm tweaks & hacks on how to trigger Spotify’s algorithmic plays like Discover Weekly, Release Radar, Radio & Daily mix consistently every month!

What works and doesn't work in the world of digital music marketing.

Why playlist promotion might hurt your results in the long run.

Most importantly - How to make this all profitable, how to make actual profit on this WITHOUT selling merch/albums/shows,... Of course these things are a nice side effect of good marketing but this is not what my coaching is about.

BONUS 🧨

Once this corona situation ends and there are actual parties again (fingers crossed🤞)... How do you get these newly made fans to come to your party/performance?

The benefit of this style of marketing is that EVERYONE gets tracked and i will show you very easy methods to actually engage your active listeners to attend your event. No matter if that's an actual physical party or a livestream. This course will show you how to effectively communicate with all those fans you’ve made over the last months and get them to attend your shows!

I have a list of artists that I coached outside of Apprentus available, with proof of results and testimonials if wanted!

Not entirely sure how much time will be needed to explain everything as this differ per person but i would go for at least 2 hours.

If anything seems vague or unclear please ask away! I just started out coaching this after testing with multiple artists so still working on the coaching part of things :)

Philippe

5.0

(1)

Facebook and Instagram can be very effective in promoting your business, products and services.

About the course:
- The objective of this course is to teach you how to use Facebook Ads to support your business and to help you understand which advertising formats and types work best. I'll help you 1) understand the different types of ads on Facebook and Instagram, 2) build a Facebook Ads campaign, and 3) understand the different ways to optimize a Facebook Ads campaign.

About me:
- I am a marketing director at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management business school and I practice triathlon and sailing. I love to give coaching hence my lessons on Apprentus.

Simone

5.0

(1)

As a Business Development Manager for a Software House and Digital Marketing & Web Development Agency, I have developed essential skills and knowledge on how to create and to manage the Marketing & Advertising as well as the Digital business of Start-ups and SMEs.

Market Experience
1) Italy
2) The Netherlands
3) Belgium

My consultacies/lessons are about:

1) Business Analysis
2) Website Analysis
3) Marketing Plan
4) Web Marketing Development
5) Digital Marketing & Advertising
6) Brand Building & Brand Management
7) Digital Identity Building & Digital Identity Management
8) Social Media
9) E-commerce

For each of these points I can provide a Professional Analysis as well as a Business Proposal.

Bas

5.0

(1)

I tutor in marketing, marketing communication and I also give courses in Growth Hacking. I supervise HBO and MBO students, give lectures and am an assessor for graduation projects at Fontys Hogescholen.
My background is the music world; I am co-founder of marketing platform Kwettr. In my work I am very much involved in marketing automation, funnel marketing, viral marketing, Google Ads, SEO reports, UX design, but also writing marketing plans. I also supervise students with theses and graduation projects.

Brendy

5.0

(1)

You've been thinking about getting more out of your social media for a while now. You are therefore curious how you can advertise yourself on social media. I will teach you how to advertise your hobby, product or service easily and effectively via Facebook, Instagram and Linkedin!

As an experienced (6+ yrs) social media trainer, I am happy to help you. See you soon!

Award won: Yahoo! Finance top 10 Linkedin coaches to follow in 2021

Marleen

5.0

(1)

Economie op middelbare schoolniveau; marketing, marktonderzoek en scriptiebegeleiding tot en met HBO niveau.

Ik ben gewend om mijn begeleiding af te stemmen op jouw hulpvraag qua inhoud en qua proces. Samen kijken we wat jouw manier van leren is en hoe de bijles en begeleiding hier het beste op aansluit. Het leuke aan economie is dat je het overal tegenkomt: landelijk, in de regio, bij jou in de straat en ook in jouw huishouden! Onderzoek doen en een scriptie schrijven is een blok aan je been, maar het is zo leuk als het lukt, of uiteindelijk lukt en je vol trots je eigen eindproduct mag bekijken. Alleen, als je vastloopt in een vak en je dreigt erover te struikelen of je hebt moeite met schrijven, dan kan leren en schrijven nogal stressvol worden.
Kun jij wel wat hulp gebruiken bij de vakgebieden economie en marketing? Loop je vast bij het schrijven van een scriptie of een (afstudeer)onderzoek en wil je hierbij hulp? Wees welkom en neem contact met mij op. Ik kan qua planning flexibel zijn en in overleg met jou snel starten.

Aziz

5.0

(1)

Social media is now fully integrated in the business world. No company can do without it and in the media it plays an even more important role. Online Media and classic media are becoming more and more integrated with each other. As a professional in the media landscape, knowledge of social media has therefore become indispensable. In this semester you will learn step by step how social media can be used as a channel within the future field of work. The lessons start with the introduction of social media and teach you to better understand how it has developed and how it should be approached and used as a professional. You learn to conduct targeted research into the company, the market and finally the target group. You learn to create and implement an appropriate content plan through research. Fully tailored to the purpose for which the relevant social media wants to be used.

Doortje

5.0

(1)

As a tutor, I stand for a personal approach, in which I look at your specific needs and learning goals together with you. Whether it's setting up a business plan, improving your leadership skills or boosting your self-confidence, I'm here for you.

Because of my broad experience I can help you find the right strategies and techniques to achieve your goals. I make sure you understand the material and give you tools to apply it in practice.

Are you ready to take the next step in your personal and professional development? Then contact me and let's get started together!

My lessons are focused on developing creativity. In advertising and marketing this is a very important part and often underexposed or less thought through. By thinking, discussing, sketching, trying and learning better techniques, conceptual thoughts take shape and are the basis for an elaboration. I motivate you to think creatively and teach you the techniques to visualize this.

Andrea

5.0

(1)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Sandra

5.0

(1)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Geert

5.0

(1)

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.