Learn Search Engine Optimization skills (For beginners in the digital marketing industry or those who want to learn a new skill) - Cours particulier

Donner des Cours

Learn Search Engine Optimization skills (For beginners in the digital marketing industry or those who want to learn a new skill)

Àpd 28.5 € /h

Search Engine Optimization (SEO) is fast becoming a norm for any business that has a website. It is an actionable skill that will be of much use in the future as it is a requirement for any business, in any industry, anywhere in the world.

The SEO industry is now worth over $80 billion which is significantly higher than in 2016 when it was worth around $65 billion.

By learning the basics of SEO, you can have a head-start on those who are still not aware of its uses and benefits. For business owners, it is useful to understanding exactly what your website team is telling you and not just hearing jargon coming out of their mouths. For young people, it is a chance to learn a new skill that will be useful in any digital marketing agency or even to work as a freelancer on the side to earn some extra money.

Times are changing and the world is always on the lookout for new and useful skills that people have to add to their business. Don't miss out on this chance to learn this skill. Other 'gurus' out there are charging hundred of dollars to teach you a few basic skills of the internet. I am a 4-year expert in SEO as it has been a massive passion of mine and something that I thoroughly love. I believe that if you give it a try, you can fall in love with it too!

Lieu

En ligne depuis États-Unis

Age

Adolescents (13-17 ans)

Adultes (18-64 ans)

Niveau du Cours

Débutant

Durée

60 minutes

Enseigné en

anglais

Compétences

Optimisation des moteurs de recherche (seo)

Disponibilité semaine type

(GMT -05:00)

New York

Cours par webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

SEO (or Search Engine Optimization) is natural referencing, in other words the location of a website on a page of a search engine, following a search carried out by an Internet user. Naturally, websites appearing in the first search results will be viewed a lot more than others. But how do you appear in the first search results? Learn in this course the techniques of writing your website and blog article to improve your SEO.

Les possibilités de développer vos activités grâce au webmarketing sont infinies. Un portefeuille d’outils et de canaux digitaux en constante évolution est à la disposition de toutes les structures, quelques soient leurs moyens et budgets. Concrétiser ses ambitions n’a jamais été aussi accessible.

L’essentiel est de tout mettre en oeuvre de manière pragmatique pour obtenir des résultats rapides et concrets.

Je vous apprends les fondements des différentes disciplines et vous guide dans la stratégie et les actions à mettre en place.

Natural referencing "SEO" is based on 3 pillars:
- semantics
- the technique
- netlinking

So I help you:
- Understand the lexical field of one or more fields of activity, write and integrate web content effectively
- Build a clean website (front and back-end / showcase and e-commerce) so that Internet users and bots alike fully appreciate it (UX friendly)
- Understand the degree of authority of a site and find the axes to increase it further

You will then be able to:
- Perform a complete SEO audit (semantic, technical and competitive)
- Use essential tools/software (like Semrush, Screaming Frog, Majestic, Google Analytics, Search Console, ...)
- Define and implement a global natural referencing strategy
- Analyze the results of your actions and sustain your efforts

Lessons adapted to your level, your profile and your needs!

We'll start by exploring the different types of digital marketing, including search engine marketing, social media marketing, content marketing, and more. We'll cover the tools and technologies you'll need to master to succeed in each of these areas, including Google Ads, Facebook Ads, email marketing platforms, and more.

We'll also dive into the essentials of creating successful digital marketing campaigns, including developing a clear message, identifying target audiences, and measuring the success of your campaigns using analytics and other key metrics.

Throughout the course, you'll get plenty of hands-on practice, applying what you've learned to real-world scenarios and case studies. By the end of the course, you'll have the skills and confidence you need to create effective digital marketing campaigns that drive growth and engagement for your business.

Whether you're just starting out in marketing or looking to up your game, this course is perfect for anyone who wants to succeed in the digital age. Sign up today and start mastering the art of digital marketing!

SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
-Products you sell.
-Services you provide.
-Information on topics in which you have deep expertise and/or experience.

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

What you’ll learn in this guide:

-How SEO differs from SEM and PPC
-Why SEO is important
-SEO types and specializations
-How SEO works
-How to learn SEO

Hello dear web entrepreneur,

Search Engine Optimization (SEO) is the key to giving your site the visibility it deserves and attracting qualified traffic without spending a penny on advertising. Whether you are a beginner, intermediate or advanced, my courses will teach you how to master all the essential techniques to climb in Google search results.

I support many companies on a daily basis in their SEO strategy, and I have had the privilege of collaborating with prestigious brands such as Chanel, PrestaShop and Gala. These experiences have allowed me to develop in-depth expertise and understand the specific needs of companies in terms of online visibility.

My training courses are designed to be practical and concrete, with analyses of real sites and exercises that will allow you to immediately apply the strategies learned.

Having started without any knowledge of SEO myself, I understand the difficulties you might encounter as a beginner. That's why my explanations are adapted to your level and remain focused on concrete results.

Clear answers to your questions!
Objective: “Support YOU to make you an SEO expert and make your site essential in search results!”

Good to know, I graduated from a business school and a computer science school!

Une structure de site bien conçue est fondamentale pour le SEO. Elle facilite la navigation pour les utilisateurs et permet aux moteurs de recherche de comprendre et d’indexer efficacement ton contenu.
Dans ce module, vous apprendrez comment structurer votre site pour qu'il soit SEO-friendly.

1. Structure d’un site web SEO-friendly
1.1 Pourquoi la structure du site est-elle cruciale pour le SEO ?
1.2 Les principes de base d’une structure de site SEO-friendly

2. Optimisation des balises HTML
2.1 Balise title : Le titre d’une page
2.2 Méta-description
2.3 Les balises d’en-tête (H1, H2, H3, etc)
2.4 Les balises Alt pour les images
2.5 Les balises canoniques

3. Importance du contenu
3.1 Pourquoi le contenu de qualité est crucial pour les SEO ?
3.2 Longueur du contenu
3.3 Originalité du contenu
3.4 Pertinence du contenu
3.5 Optimisation des images et des vidéos

English Writing for Beginners is designed for those who want to build a strong foundation in English writing. Whether you're new to English or looking to improve your writing skills, this class will guide you through the basics in a supportive and engaging environment.

You'll learn essential grammar, sentence structure, and vocabulary-building techniques. Through practical exercises and personalized feedback, you'll gain confidence in writing clear and effective sentences, paragraphs, and short texts that convey your thoughts accurately and creatively.

Do you want to master web referencing to optimize your site and attract more visitors? Or do you want to enrich your skills for fun? I offer tailor-made courses, adapted to your level, whether you are a beginner or looking to improve your SEO skills. Together, we will cover the essential techniques: keyword research, on-page optimization, backlinks and performance analysis.

With a practical approach and tailored tools, I help you develop concrete skills to get your online presence off the ground. Contact me to get started today!

Apprenez à maîtriser le SEO avec une approche technique et stratégique

Je m’appelle Joris, étudiant en master Data Marketing et titulaire d’un Bachelor en Chef de Projet Digital. Passionné par l’univers du référencement naturel, j’accompagne des étudiants débutants ainsi que de jeunes entrepreneurs dans l’optimisation de leur visibilité en ligne grâce à des techniques SEO avancées. Mon objectif est de transformer vos ambitions digitales en compétences concrètes grâce à une pédagogie interactive et personnalisée.

Mes techniques et méthodes d’enseignement

Je combine théorie et pratique pour rendre chaque cours immédiatement applicable. Mon approche repose sur :

L’analyse de cas concrets : Nous décortiquons des sites existants pour identifier les bonnes pratiques SEO et les erreurs à éviter.

Des exercices pratiques : Optimisation de pages web, recherche de mots-clés, création de balises meta, analyse de la structure des sites, etc.

Des outils professionnels : Apprentissage de Google Analytics, Google Search Console, SEMrush, Ahrefs, et d'autres outils indispensables pour auditer et optimiser un site.

Un suivi personnalisé : Chaque élève bénéficie d’un accompagnement adapté à ses besoins spécifiques.
Déroulement type d’un cours

Accueil et évaluation : Nous commençons par un rapide diagnostic de vos connaissances SEO et la définition des objectifs de la session.

Présentation des concepts clés : Je vous explique de manière claire et structurée les fondamentaux du SEO (SEO on-page, SEO off-page, techniques de netlinking, etc.).

Travaux pratiques : Application des notions à travers des exercices ciblés : audit SEO d’un site, optimisation de contenu, analyse de performances, etc.

Échanges et ajustements : Un temps est consacré aux questions et aux retours d’expérience afin de renforcer votre compréhension et d’ajuster les points nécessaires.

Synthèse et perspectives : Nous terminons par un récapitulatif des acquis et la fixation d’objectifs concrets pour la prochaine session.

À qui s’adressent mes cours ?

Étudiants en début de cursus ou niveau débutant : Idéal pour ceux qui souhaitent comprendre et maîtriser les bases du SEO, des techniques d’optimisation on-page à la gestion des backlinks.

Jeunes entrepreneurs et porteurs de projets : Parfait pour ceux qui souhaitent améliorer la visibilité de leur site, générer plus de trafic organique et renforcer leur présence en ligne.

Professionnels en reconversion ou en quête de perfectionnement : Pour ceux qui souhaitent approfondir leurs compétences SEO et rester à jour face aux évolutions des algorithmes de Google.

Learn how to optimize your WordPress site content to improve your SEO and appear more easily in Google search results.

Together we will cover the basics of SEO: optimizing titles and subtitles, structuring pages, choosing keywords, web writing, best technical practices, etc.

This course is for anyone who wants to make their site more visible, even without prior SEO knowledge.

Course objectives:

Understanding how search engine optimization (SEO) works

Knowing how to use Robot-Speed.com to create optimized content

Being able to track and improve your results on Google

Learning method:

Interactive courses, live demonstrations, and practical exercises on your own sites.
Each student learns at their own pace with concrete examples.

Expected results :

By the end of the course, you will be able to manage your site's SEO independently and use AI to produce professional-quality SEO content.

This course teaches you how to make your site visible on Google without spending a penny on advertising.
We will start from scratch to understand how natural referencing works: keyword selection, site structure, content creation and results analysis.
Next, you'll discover Robot-Speed.com, a simple tool that automates the creation of optimized articles using artificial intelligence. You'll see how to connect your own website (WordPress, Kleap, Shopify, etc.) and generate your first content that will be visible on Google in just a few minutes.

Each step is explained clearly, with concrete examples, guided exercises and personalized support.
In the end, you will be able to grow your company's visibility independently, efficiently, and sustainably.

SEO (or Search Engine Optimization) is natural referencing, in other words the location of a website on a page of a search engine, following a search carried out by an Internet user. Naturally, websites appearing in the first search results will be viewed a lot more than others. But how do you appear in the first search results? Learn in this course the techniques of writing your website and blog article to improve your SEO.

Les possibilités de développer vos activités grâce au webmarketing sont infinies. Un portefeuille d’outils et de canaux digitaux en constante évolution est à la disposition de toutes les structures, quelques soient leurs moyens et budgets. Concrétiser ses ambitions n’a jamais été aussi accessible.

L’essentiel est de tout mettre en oeuvre de manière pragmatique pour obtenir des résultats rapides et concrets.

Je vous apprends les fondements des différentes disciplines et vous guide dans la stratégie et les actions à mettre en place.

Natural referencing "SEO" is based on 3 pillars:
- semantics
- the technique
- netlinking

So I help you:
- Understand the lexical field of one or more fields of activity, write and integrate web content effectively
- Build a clean website (front and back-end / showcase and e-commerce) so that Internet users and bots alike fully appreciate it (UX friendly)
- Understand the degree of authority of a site and find the axes to increase it further

You will then be able to:
- Perform a complete SEO audit (semantic, technical and competitive)
- Use essential tools/software (like Semrush, Screaming Frog, Majestic, Google Analytics, Search Console, ...)
- Define and implement a global natural referencing strategy
- Analyze the results of your actions and sustain your efforts

Lessons adapted to your level, your profile and your needs!

We'll start by exploring the different types of digital marketing, including search engine marketing, social media marketing, content marketing, and more. We'll cover the tools and technologies you'll need to master to succeed in each of these areas, including Google Ads, Facebook Ads, email marketing platforms, and more.

We'll also dive into the essentials of creating successful digital marketing campaigns, including developing a clear message, identifying target audiences, and measuring the success of your campaigns using analytics and other key metrics.

Throughout the course, you'll get plenty of hands-on practice, applying what you've learned to real-world scenarios and case studies. By the end of the course, you'll have the skills and confidence you need to create effective digital marketing campaigns that drive growth and engagement for your business.

Whether you're just starting out in marketing or looking to up your game, this course is perfect for anyone who wants to succeed in the digital age. Sign up today and start mastering the art of digital marketing!

SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for:
-Products you sell.
-Services you provide.
-Information on topics in which you have deep expertise and/or experience.

The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

What you’ll learn in this guide:

-How SEO differs from SEM and PPC
-Why SEO is important
-SEO types and specializations
-How SEO works
-How to learn SEO

Hello dear web entrepreneur,

Search Engine Optimization (SEO) is the key to giving your site the visibility it deserves and attracting qualified traffic without spending a penny on advertising. Whether you are a beginner, intermediate or advanced, my courses will teach you how to master all the essential techniques to climb in Google search results.

I support many companies on a daily basis in their SEO strategy, and I have had the privilege of collaborating with prestigious brands such as Chanel, PrestaShop and Gala. These experiences have allowed me to develop in-depth expertise and understand the specific needs of companies in terms of online visibility.

My training courses are designed to be practical and concrete, with analyses of real sites and exercises that will allow you to immediately apply the strategies learned.

Having started without any knowledge of SEO myself, I understand the difficulties you might encounter as a beginner. That's why my explanations are adapted to your level and remain focused on concrete results.

Clear answers to your questions!
Objective: “Support YOU to make you an SEO expert and make your site essential in search results!”

Good to know, I graduated from a business school and a computer science school!

Une structure de site bien conçue est fondamentale pour le SEO. Elle facilite la navigation pour les utilisateurs et permet aux moteurs de recherche de comprendre et d’indexer efficacement ton contenu.
Dans ce module, vous apprendrez comment structurer votre site pour qu'il soit SEO-friendly.

1. Structure d’un site web SEO-friendly
1.1 Pourquoi la structure du site est-elle cruciale pour le SEO ?
1.2 Les principes de base d’une structure de site SEO-friendly

2. Optimisation des balises HTML
2.1 Balise title : Le titre d’une page
2.2 Méta-description
2.3 Les balises d’en-tête (H1, H2, H3, etc)
2.4 Les balises Alt pour les images
2.5 Les balises canoniques

3. Importance du contenu
3.1 Pourquoi le contenu de qualité est crucial pour les SEO ?
3.2 Longueur du contenu
3.3 Originalité du contenu
3.4 Pertinence du contenu
3.5 Optimisation des images et des vidéos

English Writing for Beginners is designed for those who want to build a strong foundation in English writing. Whether you're new to English or looking to improve your writing skills, this class will guide you through the basics in a supportive and engaging environment.

You'll learn essential grammar, sentence structure, and vocabulary-building techniques. Through practical exercises and personalized feedback, you'll gain confidence in writing clear and effective sentences, paragraphs, and short texts that convey your thoughts accurately and creatively.

Do you want to master web referencing to optimize your site and attract more visitors? Or do you want to enrich your skills for fun? I offer tailor-made courses, adapted to your level, whether you are a beginner or looking to improve your SEO skills. Together, we will cover the essential techniques: keyword research, on-page optimization, backlinks and performance analysis.

With a practical approach and tailored tools, I help you develop concrete skills to get your online presence off the ground. Contact me to get started today!

Apprenez à maîtriser le SEO avec une approche technique et stratégique

Je m’appelle Joris, étudiant en master Data Marketing et titulaire d’un Bachelor en Chef de Projet Digital. Passionné par l’univers du référencement naturel, j’accompagne des étudiants débutants ainsi que de jeunes entrepreneurs dans l’optimisation de leur visibilité en ligne grâce à des techniques SEO avancées. Mon objectif est de transformer vos ambitions digitales en compétences concrètes grâce à une pédagogie interactive et personnalisée.

Mes techniques et méthodes d’enseignement

Je combine théorie et pratique pour rendre chaque cours immédiatement applicable. Mon approche repose sur :

L’analyse de cas concrets : Nous décortiquons des sites existants pour identifier les bonnes pratiques SEO et les erreurs à éviter.

Des exercices pratiques : Optimisation de pages web, recherche de mots-clés, création de balises meta, analyse de la structure des sites, etc.

Des outils professionnels : Apprentissage de Google Analytics, Google Search Console, SEMrush, Ahrefs, et d'autres outils indispensables pour auditer et optimiser un site.

Un suivi personnalisé : Chaque élève bénéficie d’un accompagnement adapté à ses besoins spécifiques.
Déroulement type d’un cours

Accueil et évaluation : Nous commençons par un rapide diagnostic de vos connaissances SEO et la définition des objectifs de la session.

Présentation des concepts clés : Je vous explique de manière claire et structurée les fondamentaux du SEO (SEO on-page, SEO off-page, techniques de netlinking, etc.).

Travaux pratiques : Application des notions à travers des exercices ciblés : audit SEO d’un site, optimisation de contenu, analyse de performances, etc.

Échanges et ajustements : Un temps est consacré aux questions et aux retours d’expérience afin de renforcer votre compréhension et d’ajuster les points nécessaires.

Synthèse et perspectives : Nous terminons par un récapitulatif des acquis et la fixation d’objectifs concrets pour la prochaine session.

À qui s’adressent mes cours ?

Étudiants en début de cursus ou niveau débutant : Idéal pour ceux qui souhaitent comprendre et maîtriser les bases du SEO, des techniques d’optimisation on-page à la gestion des backlinks.

Jeunes entrepreneurs et porteurs de projets : Parfait pour ceux qui souhaitent améliorer la visibilité de leur site, générer plus de trafic organique et renforcer leur présence en ligne.

Professionnels en reconversion ou en quête de perfectionnement : Pour ceux qui souhaitent approfondir leurs compétences SEO et rester à jour face aux évolutions des algorithmes de Google.

Learn how to optimize your WordPress site content to improve your SEO and appear more easily in Google search results.

Together we will cover the basics of SEO: optimizing titles and subtitles, structuring pages, choosing keywords, web writing, best technical practices, etc.

This course is for anyone who wants to make their site more visible, even without prior SEO knowledge.

Course objectives:

Understanding how search engine optimization (SEO) works

Knowing how to use Robot-Speed.com to create optimized content

Being able to track and improve your results on Google

Learning method:

Interactive courses, live demonstrations, and practical exercises on your own sites.
Each student learns at their own pace with concrete examples.

Expected results :

By the end of the course, you will be able to manage your site's SEO independently and use AI to produce professional-quality SEO content.

This course teaches you how to make your site visible on Google without spending a penny on advertising.
We will start from scratch to understand how natural referencing works: keyword selection, site structure, content creation and results analysis.
Next, you'll discover Robot-Speed.com, a simple tool that automates the creation of optimized articles using artificial intelligence. You'll see how to connect your own website (WordPress, Kleap, Shopify, etc.) and generate your first content that will be visible on Google in just a few minutes.

Each step is explained clearly, with concrete examples, guided exercises and personalized support.
In the end, you will be able to grow your company's visibility independently, efficiently, and sustainably.

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