Creative Marketing, Design and Art Direction for Fashion, Beauty and Lifestyle Brands for BEGINNERS ADULTS

Àpd 507.24 CNY /h

*Remote Online Only* - Introduction on creative concepts from a brief in fashion / beauty / lifestyle marketing to the final outcome. If you are new to the world of marketing and creative design, don't worry! I will take things slow, and you will receive a FREE copy of the presentation to look over too.

You will learn the links between fashion organisations and their consumers, stakeholders, and the wider fashion environment, and focuses on the creative essence of the fashion industry. This course is an ideal choice if your career goal is to work for a high-street/ online fashion, luxury or lifestyle brand.

The course will cover creative concepting, answering a brief, photography and art direction, graphic design and campaign ideas for great fashion and lifestyle brand marketing. We have a multi channel approach so you will be looking at traditional formats as well as social media, web banners, email and video.

I have over 8 years experience working for global brands on creative designa and art direction such as Huda Beauty, Elemis, Molton Brown, Barbie, GLOSSYBOX, LOOKFANTASTIC, Boohoo and much more.

Informations supplémentaires

This will be a presentation and ideas session - Please make sure you have a laptop/computer and a notebook or notes app to take notes and add inspiration to, this will become your visual journal that you can take away with you. I will also send the presentation we discuss for you to have a FREE copy to look over. Bring a small portfolio of your work.

Lieu

En ligne depuis Royaume-Uni

Présentation

I am a creative designer and art director with over 8 years experience working for global brands designing anything from packaging, photoshoots, graphic design toolkits and animations. I have worked with brands such as LOOKFANTASTIC, Glossybox, Elemis, Huda Beauty, M.A.C, Molton Brown, Dreams, National Trust, Zoeva and much more.

I am passionate about women in the creative workplace and find all areas of branding communications inspiring. i want my teaching style to uplift, inspire and prepare you for the best working career in the field you want.

Education

Distinction Masters of Arts in Fashion & Lifestyle Promotion - First Class BA (Hons) in Fashion & Brand Promotion with Photography - Distinction Extended Diploma in Photography and Image Making.

Expérience / Qualifications

• 8 years experience in design
• Guest lecture at Universities
• Studying my PGCE in 2022
• Senior Designer as Creative Designer

Age

Adolescents (13-17 ans)

Adultes (18-64 ans)

Seniors (65+ ans)

Niveau du Cours

Débutant

Durée

60 minutes

Enseigné en

anglais

Compétences

Graphisme (conception graphique)

Photographie

Marketing

Disponibilité semaine type

(GMT -05:00)

New York

Cours par webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Simon

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First contact, student / teacher acquaintance and discuss the failure causes difficulties, problems in order to remedy together.
Do not hesitate to contact me for further information.

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In this course, you will learn how to scan any object using Reality Capture software. This efficient and powerful software was first used for the preservation of archaeological objects and historical monuments, but is now used for video games, VFX and virtual reality, as it offers tools and results of a impressive quality, all in an easy-to-use interface.

In this course, you will be able to learn:
-How does photogrammetry work?
-How to take suitable photos
-How to prepare these photos for their use in the software
-How to use these photos to reconstruct an object in 3D and apply a realistic texture to it
-How to optimize scans for custom use (games, movies, etc.)

Gradually, we will solidify these skills to learn how to build a library of highly realistic objects based on high resolution scans.

It is also possible to present your projects to me and to obtain personalized help on them.

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- Discovery of Figma: it is a vector graphics editor and a prototyping tool. It is primarily web-based, with additional offline functionality enabled by desktop apps for macOS and Windows.
- Mastery of the tool
- Creation of interactive model.
- Prototype testing and sharing.

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Dans cette formation nous verrons :
- les règles de base de l’exposition
- les règles de base de la composition
- qu’est-ce que la balance des blancs et comment la régler
- quels sont les différents formats de fichiers
- quels sont les différents ratios d’images
- règle de base des focales
- les différents modes de mise au point
- ...
Certains sujets de la liste ou d’autres pourront bien entendu être évoqué plus en profondeur si la personne en fait la demande

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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service.

And precisely, it is either:
- to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs
- or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible.

So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility?

This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it.

With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains.

Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination.

If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios.

➤ THE COPYWRITER TRAINER
Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences.

➤ PLACE, TIMETABLE, PRICES
✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject.

✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat.

✓ Languages: French/English.

✓ Progress following these private sessions is noticeable after 1 to 2 sessions (*2025 study).

✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round.

CONTACT / PROGRAM

✓ A la carte program: evaluated and adapted to each need.

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This course is structured as a step-by-step journey, from fundamentals to advanced tactics, enabling you to confidently enhance any website’s visibility and performance. No prior experience is required—just curiosity and a desire to grow online!

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17 ans d'expérience dans l'enseignement. Mes cours, adaptés à tous les niveaux, offrent une approche interactive et personnalisée. Au-delà de l'enseignement, ma passion s'étend à la littérature et à la culture françaises et arabes. Alors rejoins moi vite pour une exploration linguistique mémorable !
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Avec moi, ton expérience d'apprentissage ira au-delà des leçons académiques complexes ! C’est une immersion dynamique dans la langue d’une façon personnalisée. Chaque cours sera conçu pour répondre à tes besoins individuels, t'offrant ainsi une opportunité précieuse de progresser de manière significative. La flexibilité et l'adaptabilité seront les mots-clés, car je suivrai ton rythme d'apprentissage. En réservant dès maintenant, tu t'engages dans un voyage éducatif unique, où l'apprentissage ne sera pas seulement instructif mais aussi extrêmement gratifiant !

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Training in the specialties of trade marketing, product management, business intelligence, strategic marketing, innovation and digital marketing. Over a long period of time I learned that marketing is not just a discipline: it is a way to understand people, create value and transform ideas into realities.

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Imaginez que votre business tourne à plein régime, que chaque euro investi dans la publicité vous rapporte des clients fidèles et des ventes en hausse. Plus de tâtonnements, plus d’argent gaspillé sur des campagnes qui ne fonctionnent pas. Et si vous pouviez enfin prendre le contrôle de votre acquisition client et faire exploser vos résultats ?

Avec mon accompagnement, vous apprendrez à maîtriser la publicité en ligne comme un pro : création, analyse, optimisation et suivi de campagnes sur Facebook Ads, Pinterest Ads, Google Ads, TikTok Ads. ou encore Snapchat Ads !
Fini le stress, place aux résultats.

Une Méthode Ultra-Pratique & 100% Personnalisée
Pas de théorie inutile : on passe directement à l’action ! Dès le premier cours, vous apprendrez à :

- Créer et structurer des campagnes publicitaires efficaces sur toutes les grandes plateformes
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- Comprendre et maîtriser les algorithmes publicitaires pour maximiser votre visibilité
- Optimiser vos campagnes pour éviter de gaspiller votre budget publicitaire
- Créer des annonces irrésistibles et des visuels qui captent l’attention !

Chaque cours est immersif et concret : vous travaillez directement sur les plateformes, avec des cas réels et des exercices interactifs pour obtenir des résultats rapidement !

️ Un Cours Structuré en 4 Étapes :

- Étape 1 - Définition de la Stratégie
On analyse vos objectifs et on définit ensemble les actions les plus efficaces pour votre projet.

-Étape 2 - Mise en place des campagnes
Vous créez et configurez vos premières publicités en direct, sur vos propres comptes publicitaires.

-Étape 3 - Analyse & Optimisation
On affine vos résultats et on applique les meilleures techniques pour maximiser votre retour sur investissement.
Lecture et interprétation des KPIs clés (CTR, CPM, ROAS, engagement...)

-Étape 4 - Autonomie & Perfectionnement
Vous repartez avec un plan d’action et les outils pour gérer vos publicités en toute confiance.

Pourquoi choisir mes cours ?
-️ Une approche 100% pratique – Apprenez en appliquant immédiatement !
-️ Un enseignement sur-mesure – Débutant ou avancé, chaque cours est adapté à votre niveau.
-️ Des stratégies PRO – J’utilise les mêmes méthodes que les meilleures agences de publicité digitale.
-️ Un suivi personnalisé – Vous progressez à votre rythme et devenez autonome rapidement.

À qui s’adressent ces cours ?

E-commerçants & entrepreneurs – Augmentez vos ventes et attirez plus de clients grâce à des publicités ultra-ciblées.
Étudiants & marketeurs – Ajoutez une compétence recherchée à votre CV et boostez votre carrière digitale.
Créateurs de contenu & influenceurs – Développez votre audience et monétisez efficacement votre présence en ligne.

Prêt à maîtriser la publicité en ligne et à propulser votre activité ?
Réservez votre premier cours dès maintenant !

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AutoCAD: Drafting precise floor plans, sections, and technical details.
3ds Max & V-Ray: Creating photorealistic 3D renders with advanced lighting and texturing.
Photoshop: Post-production techniques to make your designs stand out.
Project Workflow: How to take a project from a simple concept to a professional execution file.

Teaching Approach:
Practice-Oriented: We work on real project examples, not just abstract theories.
Tailored Lessons: Every session is adapted to your specific level and goals.
Efficiency: I focus on the shortcuts and professional habits that will save you hours of work.

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Architecture and Design students.
Professionals looking to upgrade their 3D rendering skills.
Hobbyists who want to start a career in Interior Design.

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De même, l’entretien (nettoyage du capteur, soin des optiques, prévention de l’humidité) peut sembler intimidant et conduire à des erreurs coûteuses.

Cet atelier a été conçu pour répondre à ces préoccupations de façon simple, concrète et adaptée à votre niveau.

Est-ce que cet atelier photo vous correspond ?
Vous avez besoin d’aide rapidement ou vous vous posez des questions qui nécessitent des réponses immédiates ? Cet atelier est conçu précisément pour vous conseiller et trouver des solutions adaptées à toutes vos interrogations.

Grâce à la possibilité de réaliser cet atelier en visio, je peux être très réactif pour vous répondre sans attendre. Vous pouvez également choisir de venir au studio pour bénéficier d’un accompagnement spécifique, toujours dans la bienveillance et le confort de mon espace dédié.

Pourquoi choisir cet atelier photo ?
J’ai conçu cet atelier pour vous apporter un accompagnement personnalisé, parfaitement adapté à votre pratique quotidienne. Qu’il s’agisse de vous guider dans l’achat de votre nouveau matériel, de vous transmettre des astuces techniques ou de réaliser une analyse approfondie de vos propres photographies, je m’adapte à vos besoins. C’est vous qui déterminez les points que vous souhaitez aborder pour que je puisse vous aider à progresser au mieux.