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Introduction to Digital Marketing (SEO, SEM, Facebook, Youtube, Instagram, etc.)

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About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Location

Online via webcam

General info

Skills:
Age:
Children (7-12 years old)
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
60 minutes
The class is taught in:French, English, Dutch

About Me

Translated using Google Translate. Click to view original.
I work in marketing at one of the largest consumer goods companies (FMCGs) in the world which employs> 100,000 people in around 70 countries. I managed the marketing for more than 10 brands, with annual revenues ranging from 1 million euros to 1.5 billion euros, the majority of which in pharma, beauty and food. I did both operational and digital marketing as well as strategy. I have an in-depth knowledge of digital marketing, both at the level of the creation of digital advertisements and at the level of the publication itself.
Since the start of my career, I not only help juniors understand how to develop an online brand, but I also help seniors (vice-presidents, presidents) to deepen their knowledge in digital marketing.

Education

Translated using Google Translate. Click to view original.
Master in Management Engineering at Solvay Brussels School of Economics & Management
Master in Management at HEC Lausanne
Bachelor in Management Engineering at the University Faculty of Namur

Experience / Qualifications

Translated using Google Translate. Click to view original.
In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management. I am passionate about coaching and I am proud that several of my students have obtained roles in multinationals as well as in start-ups.

Reviews (1)

Top, merci pour l'aide et les conseils
About the course: - This course offers a complete, accessible and attractive introduction to the principles of marketing. My goal is to teach you how to develop a marketing strategy and how to establish a marketing plan. I try to adopt a simple and clear structure and to cover the following topics: the main axes of a marketing strategy, market and consumer analysis (segmentation, positioning, targeting), the product, the price, the distribution strategy, as well as communication (campaign creation & media planning). I take a decidedly concrete approach, with many recent examples from world-renowned companies. About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.
My objective is to "get people moving" and help them discover the benefits (and joys!) of running! Running is healthy and can have an incredibly positive impact on your life, both physically as well as mentally. Yet, as simple as running may be, it certainly isn’t easy. Especially when you’re a beginner. ‘Starting to run is like trying to push forward a parked car. It requires much more effort than when it's already rolling, and...it goes easier when someone helps you!'. Hence, I want to be the buddy who helps you with your "first steps"!
Facebook and Instagram can be very effective in promoting your business, products and services. About the course: - The objective of this course is to teach you how to use Facebook Ads to support your business and to help you understand which advertising formats and types work best. I'll help you 1) understand the different types of ads on Facebook and Instagram, 2) build a Facebook Ads campaign, and 3) understand the different ways to optimize a Facebook Ads campaign. About me: - I am a marketing director at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management business school and I practice triathlon and sailing. I love to give coaching hence my lessons on Apprentus.
About the course: - This course offers a complete, accessible and attractive introduction to the writing of a Business Plan. My goal is to teach you how to develop a business plan using the Business Model Canvas. The main themes will be: 1. Market & Competitors 2. Customers 3. Value Proposition 4. Partners 5. Resources 6. Relationships 7. Channels Sale 8. Marketing Plan 9. Income & Costs 10. Profitability & Financing About me: - I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing. - I won the IVE business plan competition in 2011 and was finalist of the Iddea 2015 award. I also helped my brother win the Start'Academy contest in 2015.
I offer a complete introduction to writing a CV or resume, cover letters, as well as preparing for job interviews (exact objective be chosen according to your needs). Only very few resumes make it past the first round, so I'm here to help you increase your chances. 1. Help in WRITING CURRICULUM VITAE / RESUME 2. Help in WRITING MOTIVATION OR COVER LETTER 3. Preparation for JOB INTERVIEWS For (1) and (2): If writing starts from scratch, please account for appx. 3 hours. If it's just perfecting 1-2 hours should be enough. About me: - I work in marketing at one of the largest consumer goods companies (FMCG) in the world which employs> 100,000 people in around 70 countries. I am based in Geneva, where I manage the global marketing of a brand with more than 1 billion revenues. - In my free time, I am a marketing assistant at the Solvay Brussels School of Economics & Management, and I also coach Young Graduates through our Mentoring program. - I practice triathlon and sailing.

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Availability of a typical week

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from 115.59€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since April 2018
  • Phone number verified
  • Google connected

Availability of a typical week

(GMT -04:00) New York
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from 115.59€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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