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Trusted teacher: Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.
Marketing · Business writing · Advertising
Trusted teacher: Description: This course is designed to help marketing professionals and business owners create quality media content for digital marketing campaigns. Participants will learn how to create media content of different types such as videos, flyers, posters, logos and animations using the latest marketing technologies and trends. The course will also cover the use of artificial intelligence for content production and the application of neuromarketing and storytelling to create content that solves customer problems and engages their target audience. Learning objectives: Understand the basic concepts of digital marketing and content management Learn how to create quality media content for digital marketing Understand the use of artificial intelligence for content production Apply neuromarketing concepts for effective content creation Master storytelling techniques to create stories that engage the target audience Know how to measure the effectiveness of media content production Course content : Introduction to digital marketing and content management Creation of videos for digital marketing Creation of flyers and posters for digital marketing Creation of logos for digital marketing Creation of animations for digital marketing Use of artificial intelligence for content production Application of Neuromarketing for Effective Content Creation Using storytelling to create stories that engage the target audience Measuring the effectiveness of media content production Teaching methods: The course will be delivered in the form of presentations, demonstrations and practice in small groups. Participants will be encouraged to actively participate and ask questions to maximize their understanding and learning. Prerequisite: No prerequisites are required to attend this course.
Marketing · Computer graphics · Social media
This dynamic and interactive course aims to develop students' in-depth understanding of marketing fundamentals, while emphasizing the development of communication and project presentation skills. Designed for students wishing to immerse themselves in the practical and strategic aspects of contemporary marketing, this program provides a platform to explore the latest industry trends, effective communication techniques and best presentation practices. Course content : Marketing Fundamentals: Students will be introduced to key marketing concepts, including market segmentation, brand positioning, SWOT analysis and customer relationship management (CRM). Communication Strategies: This module will highlight the importance of effective communication in the context of marketing. Topics covered will include copywriting, visual communications, crisis management and social media strategies. Project Presentation: Students will learn to prepare and deliver compelling project presentations. They will learn practical skills such as structuring presentations, persuasive storytelling and speaking time management. Case Studies and Practical Projects: Real-life case studies and practical projects will allow students to apply theoretical concepts learned in class to real-world industry situations. This will promote the development of practical skills and an in-depth understanding of contemporary marketing challenges. Course Objectives: Develop a thorough understanding of marketing fundamentals. Improve written and oral communication skills. Acquire practical project presentation skills. Apply theoretical knowledge to real industry situations through case studies and practical projects. Prepare students to meet the challenges of contemporary marketing with confidence and competence. This course offers a unique opportunity to integrate strategic, communications and practical aspects of marketing, preparing students to excel in a constantly evolving professional environment.
Marketing · Communication skills · Presentation skills
Trusted teacher: This entrepreneurship class offers students a unique opportunity to delve into the exciting world of business innovation, risk-taking, and venturing into new ventures. This dynamic field equips students with the knowledge, skills, and mindset necessary to identify, evaluate, and pursue entrepreneurial opportunities. In an entrepreneurship class, students can expect to gain a wide range of valuable insights and practical knowledge that can be applied to various aspects of their personal and professional lives. This introduction will outline some of the key areas that students can expect to learn in an entrepreneurship class. 1. Entrepreneurial Mindset and Creativity: One of the fundamental aspects of an entrepreneurship class is developing an entrepreneurial mindset. Students will explore the characteristics, attitudes, and behaviors of successful entrepreneurs, such as creativity, adaptability, resilience, and a willingness to take calculated risks. Through interactive exercises and case studies, students will learn how to think innovatively, identify opportunities, and approach challenges from an entrepreneurial perspective. 2. Opportunity Recognition and Evaluation: Identifying and evaluating business opportunities is a crucial skill in entrepreneurship. Students will learn how to assess market demand, analyze industry trends, and conduct feasibility studies to evaluate the viability of potential ventures. They will develop the ability to recognize untapped market niches, identify customer needs, and generate innovative ideas that can be transformed into viable business opportunities. 3. Business Planning and Strategy: A strong foundation in business planning and strategy is essential for aspiring entrepreneurs. Students will learn how to develop comprehensive business plans, including elements such as market analysis, competitive positioning, financial projections, and risk assessment. They will gain insights into different business models and strategies, including growth strategies, marketing strategies, and operational plans. The class will emphasize the importance of strategic thinking, resource allocation, and long-term planning for entrepreneurial success. 4. Financial Management and Funding: Understanding financial concepts and effectively managing finances is crucial for any entrepreneurial venture. Students will learn how to develop financial statements, manage budgets, and analyze financial indicators. They will also explore different sources of funding, such as bootstrapping, angel investors, venture capital, and crowdfunding. Additionally, students will gain insights into financial risk management, valuation methods, and the importance of financial sustainability in entrepreneurial ventures. 5. Marketing and Sales: Marketing plays a critical role in the success of any business. In an entrepreneurship class, students will learn about marketing strategies, market segmentation, branding, customer acquisition, and customer relationship management. They will understand the importance of effective communication, building a strong brand identity, and developing marketing campaigns that resonate with target audiences. Students will also explore various sales techniques and negotiation skills that are essential for driving business growth. 6. Entrepreneurial Leadership and Team Building: Entrepreneurship is not a solitary endeavor; it often involves collaboration and teamwork. Students will learn about effective leadership styles, team dynamics, and the importance of building and managing a high-performing team. They will gain insights into motivational techniques, conflict resolution strategies, and fostering a culture of innovation and entrepreneurship within an organization. 7. Legal and Ethical Considerations: Entrepreneurship involves navigating legal and ethical complexities. Students will explore topics such as intellectual property protection, contracts, regulations, and ethical decision-making. They will gain an understanding of the legal framework within which entrepreneurs operate and the importance of conducting business in an ethical and socially responsible manner. 8. Entrepreneurial Networking and Support Systems: Building a strong network and accessing support systems is vital for entrepreneurs. Students will learn how to develop and leverage professional networks, engage with mentors, and tap into entrepreneurial support organizations and resources. They will gain insights into the power of networking, collaboration, and accessing the expertise and guidance of experienced entrepreneurs. In conclusion, an entrepreneurship class offers students a diverse and enriching learning experience. By exploring topics such as entrepreneurial mindset, opportunity recognition, business planning, financial management
Start-up business · Business skills · Marketing
Trusted teacher: Do you want to dominate the world of digital marketing and social networks? Then you are in the right place! We present you with a unique opportunity to learn from an expert in the field. Why is it essential to learn Digital Marketing and Social Networks in today's world? We are in a constantly evolving world and traditional marketing strategies are no longer enough. Social media and digital marketing are the keys to reaching global audiences, building powerful brands, and achieving impactful results. With me you will discover how these tools can transform your approach and open up new opportunities. Taught subjects: 📢 Advanced social media strategies 📈 Digital marketing: from beginner to expert 📊 Web analytics and results measurement 🎯 Impactful content creation 🌐 Online community management 📡 Emerging trends in media and social networks What makes me the perfect choice? With a solid experience in teaching in the Master Art in the Cathedrals: Didactic Communication and Theology, an enriching work in the prestigious newspaper El Mundo, a professional career of more than 5 years working as a freelancer for SMEs and a doctoral student in this field, I am going to provide you not only with technical knowledge, but also with a real and updated perspective of the digital world. My approach combines theory with practice, and my lessons are a bridge between academia and the business world. Are you ready to transform your approach to digital marketing and social media? Enroll in the [Your Name] course today and get ready to unlock a world of possibilities! Don't miss the opportunity to learn from an expert in the field and take your skills to the next level! Discover, Learn and Stand Out in the World of Digital Marketing and Social Networks with [Your Name]! 📱💻🌐
Marketing · Networking · Social media
Welcome to the Strategic Communicator's Hub: a comprehensive course merging the realms of strategic communication and dynamic marketing strategies. Led by an industry expert with three degrees in this field and a wealth of practical experience, these sessions are crafted to empower you in the art of effective communication and impactful marketing. Whether you're an aspiring marketer, a professional seeking to sharpen your skills, or an individual looking to harness the power of social media for personal or professional needs, this course caters to all. With a curriculum designed by the Founder and CEO of Tatj's, a burgeoning Italian luxury brand, you'll receive unparalleled insights and practical strategies honed from real-world success. From understanding the fundamental principles of strategic communication to mastering innovative marketing strategies, each lesson is tailored to equip you with the knowledge and skills necessary to thrive in today's competitive landscape. Dive deep into the intricacies of social media and discover how to leverage its potential, whether for personal branding or as a powerful tool in your professional arsenal. Expect an engaging learning environment, rich with case studies, hands-on exercises, and actionable insights drawn from years of experience. Whether you seek to refine your communication style, harness marketing techniques, or leverage social media effectively, this course is your pathway to success. Join me on this transformative journey to become a strategic communicator and marketing virtuoso. With the guidance of a seasoned professional, unlock your potential and witness the impact of mastering these essential skills in today's interconnected world.
Marketing · Communication skills · Social media
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AP and IB Economics Tutor, Microeconomics and Macroeconomics (Şişli)
Fatih
I recently had my first economic class, and I couldn't be more satisfied. Faith is an exceptional tutor who combines profound knowledge with a clear and engaging teaching style. His teaching approach is not only informative but also tailored to the individual needs of the student. He encouraged questions and fostered a supportive learning environment. The class was well-structured, and Faith's passion for the subject was evident throughout. I appreciated the personalized attention I received, which significantly enhanced my understanding of economic principles. Overall, I highly recommend Faith for anyone seeking a top-notch economics tutor. I look forward to continuing my classes with him and I am confident in the value he brings to the learning experience.
Review by TAMAR
Research Methods Statistics and Analytics-Thesis Assistance (BS MS and Phd level)- Qualitative and Quantitative research methods-SPSS STATA
Jad
Jad provided exceptional help and gave great recommendations on how the overall paper could be improved. The sessions were not only value adding to construct the paper optimally but also to gain insight as to how researchers work in real life. I really enjoyed the sessions as Jad was a very knowledgable and patient tutor who was always giving his best to help out (also given the time constraints and tight schedule that I was facing). Thank you again so much for everything!!
Review by INGA
Financial Trading and Investing in the stock market (Amsterdam)
Simone
Simone is fantastic, he has great knowledge, customises his delivery to suit your requirements, is extremely flexible and accommodating, and goes above and beyond in ensuring he is always providing and exceptional service. I highly recommend him to anyone interested in expanding their knowledge in these topics.
Review by FARLAN