This masterclass provides everything you need to write and edit copy for online audiences. Group discussion and practical exercises are overseen by an expert editor. Why do it? • You want to the skills to write your own web copy and not have to pay someone else • Learn how to turn out compelling copy that engages your online audience • You want to take your website and online marketing to the next level Why use me? • I was the BBC's Head of Writing Standards for 10 years. • I'm an experienced trainer who's delivered online and classroom tutoring for both the BBC's training division and the London School of Publishing. Who should do it? • People writing copy for online audiences • Web copywriters and editors • Digital learning and development professionals • Marketing, social media and comms staff Course content Hands-on, highly practical sessions: • How visitors read online - learning to engage readers • Writing structures - sentence and paragraph length • Editing - cutting and chunking up copy • Google Trends, SEO and linking • Titles, intros and teaser text • Improving grammar, spelling and punctuation • Content management • Developing an editorial style guide, tone of voice