Social Media Marketing 101: A Technical Foundation Course

Van 25.28 € /h

!!!TRAINING SHOULD BE ENTERTAINING!!!

This is not your run-of-the-mill social media training. We are rebelling against the tyranny of boring workshops, and bringing fun interaction back into the mix! This workshop is not merely some speaker handing out theories; you will be PRACTICALLY applying what you're learning as we go. Save money and become your own in-house marketing agent!

The following will be covered:

Intro into social media & marketing

Content Marketing
• The importance of content marketing
• How to create content for social media; copy, imagery etc
• Creating an editorial calendar
• How to get users to engage
• Business blogging

The various social media platforms

1.) Facebook for Business
• What Facebook is, how it works and latest trends on Facebook
• The differences between profiles, pages, groups and events
• Creating a Facebook page for your business
• Understanding how profiles and pages link and work together
• Creating powerful posts that engage your fans
• Implementing best practices on your page
• Drawing fans to your page
• Building a plan for your Facebook marketing

2.) LinkedIn for Networking & Business
• Learn exactly how to create a powerful profile
• Harness best practices in your profile to stand-out
• Add and grow your LinkedIn connections
• Increase your visibility on LinkedIn
• Understand endorsements and recommendations
• Create a business presence on LinkedIn

3.) Google+ for Business & Local pages
• Why Google Plus is a Must-Have Tool
• Google Business Listing

4.) Instagram Visual Marketing
• What Makes Instagram the Fastest Growing Social Network and Why My Business Needs It
• Create a Compelling Instagram Profile
• Navigate Around Instagram
• Take Photos in Instagram
• Crop & Rotate My Photos
• Apply Instagram Filters for Effects
• What Size Should My Photos Be?
• Search on Instagram
• Motivate Followers to Action with a Compelling Post
• Get Engagement on Instagram
• Post a Link to Generate Follower Action
• Post a Video for Follower Engagement
• Easy Sharing with Other Social Networks
• Manage My Instagram Account
• Discover What’s Working for My Business on Instagram

5.) Managing your accounts via scheduling tools

6.) Dealing with engagement; comments, complaints, reviews etc.

7.) Analytics
• Social media monitoring & reporting
• Finalise a budget & resources

Extra informatie

This course will serve you best if you have a laptop/computer you can work on as we go.

Locatie

Online vanuit Zuid-Afrika

Leeftijd

Volwassenen (18-64 jaar oud)

Niveau van de leerling

Beginner

Gemiddeld

Duur

120 minuten

De les wordt gegeven in

Engels

Afrikaans

Vaardigheden

Sociale media

Marketing

Business skills

Beschikbaarheid typische week

(GMT -05:00)

New York

Online via webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Giovanna

5.0

(6)

Oi querido(a) estudante!

Do you want to learn the vibrant Brazilian Portuguese with a native teacher?
I am here for you! I am passionate about my language and culture, so I would love to share it with you.

I can teach you through dynamic and fun classes that get you emmerged in the Brazilian culture. When you realize it, you are already speaking the language!

I am very flexible and can teach people of different ages, levels and needs. Let's learn to sing beautiful samba lyrics! Let's learn about Bossa Nova and its magic! Let's feel the Brazilian heat while remaining in the Netherlands! Let's learn the "jeitinho brasileiro" to be able to make great deals with Brazilian companies!

Since 2018, I have been teaching Portuguese via Apprentus to several students. It's been very enjoyable to me as well as to my students and I am particularly proud of their development and achievements within a short period! I hope you can be my next student, who is going to make me very proud of!

Vamos aprender português juntos! Tenho certeza que você irá se apaixonar por essa língua assim como eu! Até breve! :)

***Feel free to drop me a message!

Philippe

5.0

(6)

About the course:
- This course offers a complete, accessible and attractive introduction to the principles of digital marketing. My goal is to teach you how to develop a digital marketing strategy and how to execute it.

About me:
- I work in marketing at one of the world's largest consumer goods companies (FMCG), which employs> 100,000 people in approximately 70 countries. I am based in Geneva, where I manage the global marketing of a brand of more than a billion dollars. Previously, I was Digital Marketing Manager for a brand of shampoos and hair dyes, as well as Consultant in Digital Market + ing. In my free time, I am a Marketing Assistant at Solvay Business School Brussels School of Economics & Management and I practice triathlon and sailing.

Joris

5.0

(6)

Python is the fastest growing programming language. Master it and you can solve business and science problems!

If you are an absolute beginner, don't worry, I've got exercises that will help you get up to speed.

About me: I have worked 10 years in financial markets (bond trading and market data). Now I am working as a freelance Python trainer & developer.

Favourite Python packages / frameworks: Pandas, Numpy, Flask, Django, Beautifulsoup, PySpark & Pytest,

Pauline

5.0

(6)

My goal is to provide enjoyable learning experiences to my students. I strive to provide an environment which cultivates a culture of confidence, mutual respect, promotion of diversity and equal opportunities. I believe that every student learns in a different way. Therefore I practise a learner-centred approach where my students are strongly encouraged to participate actively in their own learning process.

Jay

5.0

(6)

Explore Public Speaking through...

Intonation and Melody

When training for a presentation, decide which words and passages deserve extra attention and increase the tone to emphasize these points. If something sounds exaggerated or false, your audience can turn against you.

Volume

A speech is not ordinary conversation, and a presenter can’t convey passion and enthusiasm if the words are delivered softly.

Clarity

Don’t forget to articulate every word, to ensure clarity on your part and understanding on the part of the audience.

Emphasis

Even in the same sentence, emphasizing different words can change the focus of a message. Changing emphasis can alter meaning and/or implication.

Pauses

when pauses are placed in strategic spots in a speech, they can make the difference between a good and an excellent presentation. There are several purposes for which pauses can be used: to give listeners a chance to absorb something that’s just been said; to generate expectations about something that’s going to be said...

Pacing & Tone

If you often get negative feedback about the faster or slower delivery of your speeches, practice delivering a speech sometimes faster and sometimes slower, so you can arrive at a natural pace.

Simone

5.0

(6)

As a Business Development Manager for a Software House and Digital Marketing & Web Development Agency, I have developed essential skills and knowledge on how to create and to manage the Marketing & Advertising as well as the Digital business of Start-ups and SMEs.

Market Experience
1) Italy
2) The Netherlands
3) Belgium

My consultacies/lessons are about:

1) Business Analysis
2) Website Analysis
3) Marketing Plan
4) Web Marketing Development
5) Digital Marketing & Advertising
6) Brand Building & Brand Management
7) Digital Identity Building & Digital Identity Management
8) Social Media
9) E-commerce

For each of these points I can provide a Professional Analysis as well as a Business Proposal.

David

5.0

(6)

I currently work within the EU institutions working with many different policy makers.
I work on various topics with the students.

I am a native English speaker from the UK with a background in Biology and Anthropology.
I have professional experience in banking and management.

I have over 5 years of ESL experience and together we would form a goal that would improve your English.

Specifically, we will work on pronunciation, grammar and vocabulary.

James

5.0

(6)

I work mostly online at the moment, please get in touch and we can arrange a suitable schedule.
Classes are here to meet your needs as an English learner.

Classes will develop but some of the activities that can be done:
Conversations
Grammar
Business English
Formal v Informal
IT English
Medical English
Topics and Question activities
Reading and writing
IELTS testing
Journalism

Annabelle

5.0

(6)

As a self taught editor, i always wished for some guidance when it came to figuring out how to go about making an edit, finding sponsers, following trends and networking. What kind of content are we making? What is the clients brand? How do we ensure the viewer stays entertained throughout the video? What are the sponsors wishes and how do we meet them? After 3 years of trial and error, i managed to figure out many effective and easy ways to deliver the best content. When trying to grow your portfolio, and develop as a film/videographer it's important to have an ever growing network of fellow editors! Send me a message if you are looking to work on anything edit, videography, socials or content related!

Brands i have worked with in the past 6 months:
Bulldog Amsterdam
Greenmeister
OCB
Mascotte
MJ Arsenal
Softglass

Andrea

5.0

(6)

Designed to equip you with essential digital marketing skills and strategies, this class covers basic areas including social media content creation, email marketing, B2B and B2C marketing, and content planning.

- Social Media Content Creation: Learn to craft engaging content tailored for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter). Using content creation tools like Canva. Learn different content types to boost brand awareness and foster audience engagement.

- Email Marketing: Building and managing effective email campaigns with the mailing tool Mailchimp (easy use). Understand segmentation, personalization, and analytics to enhance open and click rates.

- B2B and B2C Marketing Strategies: Discover the nuances between Business-to-Business and Business-to-Consumer marketing. Learn to tailor your approach to meet the unique needs and behaviors of different audiences.

- Content Creation and Planning: Develop skills in creating compelling content that resonates with your target audience. Learn to plan and execute content calendars that align with marketing goals.

What you will gain:

1. Practical Skills: Hands-on experience with real-world projects to build a robust portfolio.
2. Strategic Insight: Ability to develop and implement effective digital marketing strategies.
3. Analytical Proficiency: Learn to analyze campaign performance and make data-driven decisions.

This course is ideal for beginners aspiring to enter the digital marketing field, entrepreneurs seeking to promote their businesses online, or professionals aiming to enhance their marketing skill set.

Why Choose This Course
- Covers basic aspects of digital marketing.
- Learn from an industry professional with real-world experience.
- Access course materials online at your own pace.

Take the first step towards a rewarding career in digital marketing. Enroll now to gain the skills and knowledge needed to thrive in the digital landscape :)

Storm

5.0

(6)

Business Economics is about understanding how companies operate and make decisions. My lessons make abstract economic concepts concrete by working with realistic business cases and current examples. We start with theory but spend most of the time applying it to practical situations and exam questions. I teach you economic reasoning: not just applying formulas, but also interpreting the outcomes. This analytical approach will help you develop the insight needed to solve complex problems independently. Each topic is linked to practical application, making the material more relevant and understandable. Suitable for all levels, from vocational education (MBO) to pre-university education (VWO), with lessons on-site in Alkmaar or online.

Nathalie

5.0

(6)

Description:
This class is for anyone who wants to learn how to tell powerful and authentic stories through digital media. You’ll discover how to translate your ideas into engaging video or social content that truly connects with your audience. We’ll explore storytelling structures, filming techniques, and creative strategies to make your message stand out in today’s digital world.

What you’ll learn:

The fundamentals of storytelling and story structure

How to identify your authentic voice and message

Basics of filming, framing, and visual composition

How to use light, sound, and editing to enhance your story

Creating content that inspires trust and emotion

Tips for sharing your story effectively online

Sandra

5.0

(6)

Wil jij mensen verwonderen met tekst of andere content? Wil jij leren communiceren en het volgens ook daadwerkelijk in d praktijk brengen. Ik leer jou hoe je strategische communicatie opstelt en vervolgens ook uitvoert in de schrijvende praktijk. Ik ben afgestudeerd journalist en interim marketing & communicatiemanager en leer jou heel graag hoe je met hart en ziel kunt schrijven waardoor je de doelgroep echt raakt. Met een stuk marketing erbij zodat je ook nog eens leert hoe je je tekst en communicatie positioneert en bij je doelgroep brengt. Waarnaar we ook een uitstapje kunnen maken naar copywriting en van mij leert hoe je 'reclameteksten' schrijft en bedenkt

Geert

5.0

(6)

Adobe InDesign is dé standaardtool voor het ontwerpen van professionele lay-outs zoals brochures, magazines, affiches, rapporten en digitale publicaties. In deze les leer je hoe je gestructureerde en visueel sterke documenten opbouwt die klaar zijn voor drukwerk of digitale verspreiding.

Je leert werken met pagina- en alineastijlen, grids en hulplijnen, tekst- en afbeeldingskaders, kleurstalen en typografie. Daarnaast ontdek je hoe je efficiënt meerdere pagina’s beheert, consistente lay-outs opzet en bestanden correct exporteert voor print (PDF/X) en online gebruik.

Deze les is praktisch opgebouwd en focust op workflow en inzicht: hoe je sneller werkt, fouten vermijdt en professioneel resultaat neerzet, ook bij grotere documenten.

Elham

5.0

(6)

Selling is not about pressure or manipulation, it’s about understanding people, building trust, and communicating value clearly.
In this practical workshop, I share real-life sales and customer communication skills based on over 20 years of hands-on customer service experience and 9 years in retail, combined with an academic background in MBA (Strategy) and a PhD in Policy.
This class is designed for people who want practical, usable skills, not theory.

What you will learn:
✨️How to communicate confidently with customers
✨️How to understand customer needs quickly
✨️How to handle objections naturally (without stress or pressure)
✨️How to sell ethically and professionally
✨️How to adapt your communication style to different personalities
✨️Common mistakes that lose sales and how to avoid them

Who this class is for:
Retail and shop staff
Customer service professionals
Freelancers or small business owners
Anyone who wants to improve their communication and selling skills
This session is interactive, realistic, and based on real workplace situations — not scripts or generic sales tricks.