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Introduction to Digital Marketing. Take your first steps in the digital world.

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This class provides an overview of the fundamentals of digital marketing and its role in today's business environment. Students will explore the concepts, tools, and strategies organizations use to connect with online audiences, build brand awareness, and drive conversions. Topics covered include the basic principles of search engine optimization (SEO), social media marketing, content creation, email marketing, digital advertising, and data analytics.

The course combines theory and practice through case studies, interactive discussions, and applied exercises, with the goal of helping students understand how to effectively design and implement digital campaigns. Upon completion, they will be able to identify the different digital marketing channels, analyze online consumer behavior, and apply best practices to create impactful strategies.

Learning outcomes:

Understand the principles and importance of digital marketing.

Know the main platforms and tools (Google, Meta, TikTok, Programmatic Buying, Connected TV).

Target audiences and campaign objectives.

Measure the performance of digital campaigns through key metrics.

Extra information

Translated by Google. Click to view original.
We will review success stories and conduct practical cases.

Location

Online via webcam

General info

Age:
Adults (18-64 years old)
Student level:
Beginner
Duration:
30 minutes
45 minutes
60 minutes
The class is taught in:English, Spanish, Galician

About Me

Especialista en marketing digital y medios, guío a estudiantes en estrategias online, publicidad digital y optimización de campañas exitosas. Aprende conmigo sobre marketing digital y planificación de medios

Education

Grado en Publicidad y Relaciones Públicas
Posgrado en Marketing Digital y E-Commerce
Máster en Educación y Comunicación en la Red

Experience / Qualifications

Más de 10 años de experiencia en Marketing

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from 24.20FrOnline via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since August 2025
  • Google connected

Availability of a typical week

(GMT -04:00) New York
MonTueWedThuFriSatSun
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from 24.20FrOnline via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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