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Digital Marketing for beginners!!! Everything you need to know to start a digital marketing career or to use it on your own business.

In this course, we will learn the basics of digital marketing from advertisement to Funnel optimization.
learn to understand the digital ecosystem and develop an effective strategy, using different tools, techniques, and the main Digital Marketing platforms.
What do you need?
Microsoft PowerPoint or another presentation medium

To know the analytics: Google Analytics and Adwords, you will not need to make an investment.

You can work with the cases of the final project, if you wish, you can also do it with your own digital business or project.

About the course
Digital Marketing has its own language, from the creation of a proposal and the birth of brand strategies; to the use of key tools to execute them. I will show you the territory from several angles: strategic planning, Content Marketing, Social Media Marketing, Growth Hacking, Google advertising, and analysis of social media metrics. You will learn to evaluate a marketing budget and also to take advantage of new social networks such as Tik Tok or WhatsApp Business. All these weapons will be your allies to have a coherent and attractive digital marketing plan.

Extra information

ONLINE classes Must have a computer with Zoom or another screen-sharing app.

Location

Online via webcam

General info

Age:
Teenagers (13-17 years old)
Adults (18-64 years old)
Seniors (65+ years old)
Student level:
Beginner
Intermediate
Advanced
Duration:
30 minutes
60 minutes
The class is taught in:English, Spanish

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Availability of a typical week

(GMT -04:00) New York
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8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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14  Monday at 14:00    Wednesday at 14:00    Friday at 14:00  Saturday at 14:00  
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17  Monday at 17:00    Wednesday at 17:00    Friday at 17:00  Saturday at 17:00  
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21  Monday at 21:00    Wednesday at 21:00    Friday at 21:00  Saturday at 21:00  
22  Monday at 22:00    Wednesday at 22:00    Friday at 22:00  Saturday at 22:00  
23              
from 30.16€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

Online reputation

  • Instructor since February 2021
  • Google connected

Availability of a typical week

(GMT -04:00) New York
MonTueWedThuFriSatSun
0              
1              
2              
3              
4              
5              
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8  Monday at 8:00  Tuesday at 8:00  Wednesday at 8:00  Thursday at 8:00  Friday at 8:00  Saturday at 8:00  Sunday at 8:00
9  Monday at 9:00  Tuesday at 9:00  Wednesday at 9:00  Thursday at 9:00  Friday at 9:00  Saturday at 9:00  Sunday at 9:00
10  Monday at 10:00  Tuesday at 10:00  Wednesday at 10:00  Thursday at 10:00  Friday at 10:00  Saturday at 10:00  Sunday at 10:00
11  Monday at 11:00  Tuesday at 11:00  Wednesday at 11:00  Thursday at 11:00  Friday at 11:00  Saturday at 11:00  Sunday at 11:00
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13          Friday at 13:00  Saturday at 13:00  
14  Monday at 14:00    Wednesday at 14:00    Friday at 14:00  Saturday at 14:00  
15  Monday at 15:00    Wednesday at 15:00    Friday at 15:00  Saturday at 15:00  
16  Monday at 16:00    Wednesday at 16:00    Friday at 16:00  Saturday at 16:00  
17  Monday at 17:00    Wednesday at 17:00    Friday at 17:00  Saturday at 17:00  
18  Monday at 18:00    Wednesday at 18:00    Friday at 18:00  Saturday at 18:00  
19  Monday at 19:00        Friday at 19:00  Saturday at 19:00  
20  Monday at 20:00    Wednesday at 20:00      Saturday at 20:00  
21  Monday at 21:00    Wednesday at 21:00    Friday at 21:00  Saturday at 21:00  
22  Monday at 22:00    Wednesday at 22:00    Friday at 22:00  Saturday at 22:00  
23              
from 30.16€Online via webcam

Good-fit Instructor Guarantee


If you are not satisfied after your first lesson, Apprentus will find you another instructor or will refund your first lesson.

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Camille
MEDIA TRAINING WORKSHOPS (TELEVISION AND RADIO)
How to prepare for a media interview? What means should be used to fight his fear of the camera and improve his image? How to present yourself and your project in front of a camera? How to present yourself and your project to the media? Targeted content according to your project: Verbal and / or gestural communication; Seduction of the lens and / or microphone; Improvisation in front of a microphone and / or a camera; Voice & gaze; Games of one or two cameras; Chronic; Animation; Reportage; Direct radio & TV; Interview; Narration; Speech in all its forms (...) In short, several objectives: ◾ Confront your shyness in front of the microphone / camera. ◾ Understand his speech and his diction. ◾ Taming the media environment (radio / tv). ◾ Familiarize yourself with your image and voice. ◾ Manage your speaking time. Through exercises (diction, voice, presence, breathing, presentations, time management, etc.), role plays, interview simulations and familiarization with one's image and voice, the participants move at their own pace in a flexible educational framework. Note that during the videoconference session, all the notes are transcribed in the chat so that you can access them at any time when you wish. Indeed, speaking is a predominantly physical activity, which, while taking care of its image, is based on a body, a voice, a breath, a rhythm (diction) and an emotion (the imagination and the sensations ) reflecting the speaker's involvement in his speech. How to send a clear message? How to make the difference, to make an impression? Knowing how to speak, act and interact in public is almost a necessity today: your public speaking must be effective and efficient with clear, simple and powerful messages. Simple and pragmatic tools will be presented for: generating listening ● making an impression ● fostering confidence ● generating need ● motivating teams by explaining a strategy ● getting messages across within groups ● overcoming shyness by assimilating 3 CRV axes (body-breathing-voice) ● better manage disagreement or conflict. Mastered, the method allows: • improve self-confidence and stress management with the development of the speaker's fluency (verbal-bodily), his public speaking and his sense of repartee and improvisation. • to work on their ease, leadership, charisma, creativity and personal development through scenarios. * improve the characteristics of the spoken voice (timbre, pitches, intention, flow). * get your message across through your image, while gaining improvisation skills and responsiveness. Supplemented by basic exercises (diction, voice, presence, breathing, presentation, time management), role plays, improvisations and simulations. With the key word: pronunciation, diction / articulation, the sense of repartee. Statistically, the progression following these private sessions is quickly noticeable, from 2 sessions. ( study 2020). Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, specialized and has worked for more than 15 years, in Europe and North America, in the field of communication and public speaking, in renowned international public and private establishments, intervening in forums and conferences, and oriented on pedagogy and careful methodology. - Locations: Geneva - Lausanne - Friborg - Neuchâtel - Montreux - Basel - Sion - Sierre - Morges - Bienne. But currently and until further notice, only by videoconference in accordance with national recommendations on Covid. These sessions also seem to be perfectly unanimous since they have the advantages of live (example: quality of the interaction), without its disadvantages (example: loss of travel time), with additional advantages (example: of notes on the chat, which can be reread afterwards). In this context, these videoconference sessions for which you have requested me, seem to suit everyone perfectly, take place in a very optimal way and generate a certain enthusiasm (and a certain enthusiasm). That is why, at your request, I continue to offer this option. Take good care of yourself and yours! PROGRAM À la carte program: evaluated and adapted to each need.

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Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

Claudine
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Marketing and Sales Course: Drive your Business towards Success Do you want to learn the most effective strategies to promote your business and increase your sales? Then this marketing and sales course is for you! In this course, you will immerse yourself in the world of digital marketing and the most innovative sales techniques, guided by experts in the field. You will learn how to identify and understand your target audience, develop marketing strategies tailored to your specific needs, and use digital tools to reach your customers effectively. Additionally, you will explore the fundamentals of consumer psychology and how to apply them to influence purchasing decisions. You'll learn how to create persuasive advertising campaigns and use social media and content marketing to build a strong online presence. When it comes to sales, we'll teach you proven techniques to close deals, handle objections, and build lasting relationships with your customers. From the prospecting process to post-sale follow-up, you'll gain the skills necessary to convert potential customers into loyal customers. Whether you are starting your own business or looking to improve your company's marketing and sales strategies, this course will provide you with the knowledge and practical tools you need to achieve success in today's competitive business world. Enroll now and take your business to the next level with our Marketing and Sales course!

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Jad
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Yash
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Jothi
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