The goal of a Business Administration program is to provide students with knowledge in all areas of business. This gives students the opportunity to see how the pieces of an organization tie together and how they contribute to, or prevent, the success of the business. These divisions can include accounting, marketing, legal, finance, and management. Broad based knowledge can assist in seeing the ‘big picture’ of the company, how things are connected, and how the expertise of each area can be used to maximize the potential for success.