This course provides a comprehensive introduction to the principles and psychology of negotiation. Through case studies, simulations, and real-world exercises, students will learn how to prepare for, structure, and execute negotiations in both personal and professional contexts. Emphasis is placed on understanding interests vs. positions, building rapport, creating value, and managing conflict. Key topics include: Building Empathy BATNA (Best Alternative to a Negotiated Agreement) Persuasion tactics and influence Cross-cultural and ethical considerations By the end of the course, participants will be equipped with practical tools to negotiate more confidently and effectively in any setting.