Introduction to Marketing: Entering in the Marketing World

Von 30.76 Fr /Std

Module Title: Introduction to Marketing
Module Overview: As an introductory course in the business function of marketing, all organisations depend on marketing to understand and address the requirements of customers, and also to facilitate a proactive approach to a competitive marketplace.
Module Aim: The aim is to bring together theory and practice. With the first-time marketing student in mind, through a combination of theory, examples and discussion, the module seeks to lead them through to a considerable and appropriate understanding of marketing principles and applications.
It also aims to prepare students for entry into a multitude of business related undergraduate courses and courses that have a marketing component.
Learning Outcomes (LO):
On successful completion of this module, the learner will be able to:
1. Discuss the role and relevance of marketing in the organisation
2. Describe the consumer buying decision process, and the role and relevance of segmentation, and marketing research in marketing decisions
3. Explain the role of each element of the marketing mix, namely, product, price, marketing communication and distribution
4. Discuss the nature of strategic marketing and the marketing planning process
5. Explain the ethical issues which arise in marketing
6. Utilise online resources to assist in research and further learning in marketing
Indicative Syllabus:
Introduction to Marketing
Marketing Environment
Buyer Behaviour
Segmentation, Targeting and Positioning
Marketing Information and Research
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place/Distribution
Marketing Mix: Promotion/Marketing Communication
Marketing Strategy and PlanningLearning
Teaching MethodsThe course will be delivered through online webcam.
The learning and teaching methods employed will include, discussion, problem-solving exercises, self-directed learning and computer based learning (Web-courses).
Total Teaching
Contact Hours48
Total Self-Directed Learning Hours52
Module Delivery: Online

Zusätzliche Informationen

1. Must Have Wifi
2. Good Laptop

Ort

Online aus Irland

Über mich

PROFILE: Extroverted and enthusiastic Assistant Lecturer (HPAL) with a blend history in brand activation and showroom manager & sales experience. Highly educated yet down-to-earth and handson mentality towards project results.
As an Assistant Lecturer (HPAL), my core duties include:
• Teaching such assigned classes as deemed appropriate by the management of the University.
• Carrying out assessment, monitoring, and evaluation of examination work, and providing academic and consultative support to students in their learning activities.
• Providing academic input on existing and new courses and course development. • Engaging in research, consultancy, and development work as appropriate.
• Participating in committees appropriate to courses and meetings convened by management.
• Maintaining appropriate records and making available information as required by management.
• Undertaking appropriate academic administrative tasks.
• Engaging in promotion including student recruitment as appropriate.
• Participating in the development, implementation, and maintenance of academic quality assurance arrangements.
• Participating inappropriate activities necessary to the development of the department, school, and the University

Bildung

SEPT 2021- PRESENT, TECHNOLOGICAL UNIVERSITY, PhD in MARKETING
FEB 2017- MAY 2018, CARDIFF METROPOLITAN UNIVERSITY, MBA-MERIT
JULY 2013, BAKERS ACADEMY, LEVEL 1 CRICKET COACH
JUNE 2013- JULY 2016, SUNRISE UNIVERSITY, BA-67.37%
MARCH 2009- MAY 2010, GALAXY SR SEC SCHOOL, SENIOR SECONDARY EDUCATION-78%
MARCH 2006- MAY 2007, R E D SR SEC SCHOOL, SECONDARY EDUCATION-61%

Erfahrung / Qualifikationen

EXPERIENCE:-
1st NOV 2021- 1st MAY 2022, ASSISTANT LECTURER(HPAL), TU DUBLIN
18TH MAY 2018- 31ST AUG 20, PROJECT MANAGER, NEXTWAY
21ST JULY 2016- 21ST FEB 2017, SHOWROOM MANAGER, MAHA LAXMI JEWELLERS
1ST JUNE 2010- 3OTH MARCH 2013, SALES EXECUTIVE, MAHA LAXMI JEWELLERS

PROJECTS:-
PONDS: Brand Activation of POND Body Lotion
GoGreenDrive: Brand Activation of GoGreenDrive in developing wasteland in plantation & greenery land
Surf Excel: Brand Activation of Surf Excel @ Amir Afzal Baig & Co Tiger Next
Cola: Brand Activation with Free Sampling Drive @ Imtiaz Store
Game Masti: Event @ Shaukat Khanum Memorial Cancer Hospital and Research Centre ENGRO: Brand Activation of Product Zorawar Fertilizer @ ENGRO Hilal Brand Activation of Product Siena @ Hum TV Masala Food Festival Expo
Classy Night: Event @ Circle Club

Alter

Jugendliche (13-17 Jahre alt)

Erwachsene (18-64 Jahre alt)

Seniorinnen und Senioren (65+ Jahre alt)

Unterrichtsniveau

Anfänger

Mittel

Fortgeschritten

Dauer

60 Minuten

Unterrichtet in

Englisch

Hindi

Fachkenntnisse

Marketing

Verfügbarkeit einer typischen Woche

(GMT -05:00)

New York

Online via Webcam

Mon

Tue

Wed

Thu

Fri

Sat

Sun

00-04

04-08

08-12

12-16

16-20

20-24

Pamela

5.0

(4)

Do you study marketing and need help transferring your knowledge in practical cases?
I put my 15 years of profession at your disposal for questions-answers or help you to follow the courses. Ideally online.

NB: at this price this course is NOT intended for professional projects and the price displayed is per person. For several people, max. 8 people per class if with the participant. Outside Geneva, a flat rate for travel costs may be invoiced in addition.

Choose distance courses to avoid polluting the planet!
The course materials are prepared or not according to the needs and delivered in PDF format.

Luka

5.0

(4)

Let's face it, social media is on fire these days, and we all want to take a part of it. I am a social media marketing specialist. Joining my classes, you will gain a comprehensive overview of how to effectively use social media for your personal and business purposes. We will go straight to the point, with lots of examples.

Stay happy, learn something new every day and enjoy life!

Lawrence

5.0

(4)

I teach print and digital marketing & communication courses, including the creation and management of websites, management of social networks, newsletters and all digital communication tools. In addition, I train people in the use of Adobe CS Suite such as Illustrator, Photoshop, InDesign, Canvas, ... and office tools such as Word, Excel and Powerpoint.

Yanik

5.0

(4)

Have you just started your studies in business administration / management? Does the fabric grow over your head sometimes? Or do you just want to deepen your knowledge? Then you are right with me.

I am an international management student and would be happy to help you achieve your goals during your studies. With a tailor-made plan that is tailored to your needs, we can accelerate and deepen your learning progress together.

I can offer you the following core competencies:
- Mathematics / statistics / quantitative analysis
- Marketing and markets
- Project management
- Intercultural management / leadership
- Finance / Accounting
- International Relations
- micro and macro economics
- Management and strategy

If you study in English this is not a problem at all, because I also master my studies in English. Otherwise, the language of instruction can of course be German.

I am available for an interview at any time to evaluate your goals and create a common learning plan. So get in touch with me anytime!

Yanik

Kanwal

5.0

(4)

Marketing is very important in every industry because without marketing tactics any fields are never do marketing, Marketing techniques makes life easy especially for goals for and their strategies companies. In Marketing knowledge you have to understand Consumer Behavior also

Marie-Ange

5.0

(4)

Today, social networks are essential to any communication strategy, whatever the size of the company.

In this course, you will learn how to establish a social media strategy and how to effectively use the most popular social networks to optimize your communication.

Sonia

5.0

(4)

Hello, welcome to the digital age!

My name is Sonia and I am an expert in digital marketing and positioning. The course I offer you is focused on learning how to carry out marketing campaigns on YouTube, Google Adwords, Instagram or Facebook. Whether you are a consolidated company or a new self-employed entrepreneur, I will teach you how to promote your videos / content on social networks so that they reach a greater number of people and you can expand your client portfolio and sell your products to a greater extent.

The course will be very practical with exercises so that in simple steps, you can understand and apply it. In addition to practice, the course / classes are supported with theoretical knowledge.

Don't wait any longer and book a class to take your business to the next level.

Hanna

5.0

(4)

Learn digital skills online
Grow your career or business at your own pace with flexible and personalized training designed to build your confidence and help you succeed.

Develop new skills
Strengthen your visibility on the Internet
Engage with your community remotely
Work remotely using digital tools

Chale

5.0

(4)

Description

Quickly master Google Analytics with this hands-on, scenario-driven course, and start improving the performance of your websites today!

What you'll learn:

1. Set up Google Analytics in minutes and see how a website is performing
2. Set up goals in Google Analytics to see a website's conversion rate
3. Find out what pages of a website are the most popular
4. Find out the age, gender, and location of a website's visitors
5. Find out which marketing activities are bringing in the most website visitors
6. Go beyond the standard reports and learn advanced tips and tricks

Requirements:

No experience is required. If you can use a web browser, you are good to go!

Valerie

5.0

(4)

Je suis une professeure certifiée en économie gestion spécialisée dans le Management, le Marketing et la RH ; je donne de plus des cours d'allemand tous niveaux (débutants à Confirmés);
Pédagogie et réussite assurée car 25 d'ancienneté dans le métier d'enseignante et de formatrice.

Lydia

5.0

(4)

Hey there! 🌟 Imagine learning Spanish, English, or diving into the exciting world of marketing with me – your enthusiastic and globe-trotting tutor!

With a Bachelor's in Marketing and a Master's in Digital Marketing, I'm not just your average teacher. 🎓 I've roamed through different countries like Lithuania, USA, Canada, Ireland, and Germany, soaking up language and culture along the way. 🌎

Now, I'm in Germany, using German and English daily at a marketing agency. 🇩🇪🇺🇸 This means I'm not just a textbook tutor; I'm a real-world marketing maven, ready to pass on my knowledge with a touch of fun and excitement.

Choosing me means you'll get a language and marketing guru who can make learning a blast! 🚀 So, whether you want to master Spanish, English, or the art of marketing, let's embark on an awesome learning adventure together. 🌟

Melanie

5.0

(4)

"Marketing for Beginners" is a comprehensive entry-level module that is specifically designed to provide beginners with no prior knowledge with a solid foundation in the field of marketing. This module is ideal for students who want to prepare for an exam or final exam in marketing, as well as for young professionals who want to pursue a career in this dynamic field.

Over the course of the module, you will be introduced to the basic principles of marketing, from the classic approaches to the latest digital marketing strategies. We'll start with the basics - what marketing actually means, why it's crucial for businesses and how the marketing landscape has changed in recent years. You will learn about the different aspects of marketing, including market research, segmentation, positioning, marketing mix, brand strategy and customer relationship management.

In addition, we devote extensive attention to digital marketing, including topics such as SEO, social media, content marketing and email campaigns. Using real-world examples and case studies, we'll show you how these techniques can be used effectively to overcome real-world marketing challenges.

This module is not only an excellent resource for theoretically exploring marketing concepts, but also practical preparation for your upcoming exams. Combining detailed explanations, practical exercises and case study analysis, Marketing for Beginners provides the perfect mix of knowledge and application to help you achieve your exam goal. Regardless of whether you want to deepen your understanding of marketing or are looking for concrete strategies and techniques for your exam preparation, this module is the ideal companion on your path to success. Take the first step into a successful marketing career or prepare effectively for your next exam - with "Marketing for Beginners".

Carina

5.0

(4)

Want to learn about Marketing and how to drive demand and generate leads for a business? Get stuck into the depths of marketing with me and learn from my 6+ years in SaaS startups/scaleups and 10 years in marketing more generally. I can help you work on specific projects or build marketing strategies from scratch.

Julie-Sophie

5.0

(4)

Having been a student at a business school for three years, and working in the field of digital marketing, I have learned to master the fundamentals of analysis and the development of a convincing and effective marketing strategy.
In my opinion, it is impossible to learn without first understanding.

This is why I will adapt my learning methods to each student in order to make the course more intuitive and facilitate the understanding of the fundamental concepts related to marketing.

Marjan

5.0

(4)

Course objectives:

Understanding how search engine optimization (SEO) works

Knowing how to use Robot-Speed.com to create optimized content

Being able to track and improve your results on Google

Learning method:

Interactive courses, live demonstrations, and practical exercises on your own sites.
Each student learns at their own pace with concrete examples.

Expected results :

By the end of the course, you will be able to manage your site's SEO independently and use AI to produce professional-quality SEO content.

This course teaches you how to make your site visible on Google without spending a penny on advertising.
We will start from scratch to understand how natural referencing works: keyword selection, site structure, content creation and results analysis.
Next, you'll discover Robot-Speed.com, a simple tool that automates the creation of optimized articles using artificial intelligence. You'll see how to connect your own website (WordPress, Kleap, Shopify, etc.) and generate your first content that will be visible on Google in just a few minutes.

Each step is explained clearly, with concrete examples, guided exercises and personalized support.
In the end, you will be able to grow your company's visibility independently, efficiently, and sustainably.