Information Marketing and Strategy focuses on how organizations create, manage, and use information to promote value-driven products, services, and ideas. The field combines marketing principles with information management to understand customer needs, develop effective communication strategies, and deliver the right information to the right audience at the right time. It explores market research, data-driven decision-making, digital marketing tools, branding, content creation, and strategic planning. This discipline equips learners with the skills to analyze information trends, design impactful marketing campaigns, and align marketing actions with long-term organizational goals in a competitive digital environment.