Teaching Business Administration and Strategic Management | Mahmoud Mokalled If you are a business or commerce student, or a business owner who wants to develop your understanding of management, you are in the right place. I am Mahmoud Mokalled, a holder of a Master's degree in Business Administration with distinction, with academic and practical experience that blends theory and practice. My studies include business analysis, strategic management, marketing, human resources, and feasibility studies. I have worked on the ground with project owners and educational centers, providing consultations and assisting in developing real businesses in the market. What will you learn with me? Strategic Management: How to build a long-term vision and plan for your business and understand your position in the market. Business Analysis: Understand the market, competitors, and identify opportunities for improvement and expansion. Strategic Marketing: Build a brand, reach the right customer, analyze the market and know how to price your product correctly. Project management: from planning to implementation and follow-up, in a practical manner that suits the Egyptian and Arab markets. Leadership and Decision Making: Work on yourself as a leader and learn to make wise decisions. The goal is not just academic success, the goal is to understand the market well and to know how to apply what you study to your project or business. If you want to learn in a practical, simple way, without boring theoretical stuffing, let's get started.

"Do you know what it means to take an accounting exam and not understand why we write the entry in the first place?!" Look, sir... financial accounting is not just about memorizing numbers. This is an organized way to understand: Did the company make a profit or a loss? What did it spend on? And where did it gain from? In this course, we will understand step by step: What does assets mean? Liabilities? Capital? How do we work on it? And come up with a respectable budget? How can we pass the exam with a high score if we understand and not memorize? If you focus with me, this subject will not be the "cheapest subject" It will be the simplest material... and the one you can use the most in your work later. 💼 Second: For project owners "If you don't understand whether your project is making a profit or losing... then you are driving while you are unconscious!" Financial accounting is not a luxury... it is the money map for your project. You must know: How much did you earn? How much did you spend? Who owes you? And who owes you money? At the end of the month... is the store making a profit? Or is it spending out of its own pocket? In this part, we will learn how to read and understand financial statements even if you are not an accountant. We will simplify these terms so that you can work with them from the first day: Budget - Income Statement - Cash Flows - Accounts Receivable - Fixed and Variable Expenses If you want to run your project right, you have to start with the right numbers.

This subject is not difficult... but you have to understand it correctly! We study human resources not only to succeed, but to know how to think like the HR that companies are looking for. How do we know together how to select an employee? How do we evaluate them? How do we keep people working without getting bored? All of this in a simplified manner, without boring theoretical memorization. If you focus on this course, you will achieve 3 things: Understand and love the material. You get a high grade. You will discover a field of work that you can work in after graduation, whether in companies, banks, or even start your own business. Human resources is not a material, it is a tool with which you understand people and yourself as well.

"Economics?! You mean numbers, charts and fuss?" Wait a minute... it's simpler than that, and more important too! In this course, we will understand microeconomics, which explains the behavior of consumers and firms, and answers questions such as: Why is the price of a product so high? Why do people buy one and not the other? Then we look at the macroeconomics, which speaks about the whole country: Inflation, unemployment, the dollar, economic growth... things we hear about every day but don't understand. This course is not only for you to take the exam and pass, but for: Understand how the world works around you. You can analyze and think like economists. It opens the door to important jobs in fields such as banking, financial analysis, companies, and even government. Economics is not a subject to be memorized... Economics is a way of thinking. This is what we will work on together, so that you understand, succeed, and excel.

"What does marketing mean? Just a Facebook ad and that's it?" No, strategic marketing goes much deeper... This asks: What are you selling? To whom? Why? And how do you make people remember you before they remember others? In this course, we will think like senior marketing managers: We understand how the market is divided. We choose the correct slice. We build a marketing plan that doesn't sit in a drawer, but works on the ground. If you are a student, this course will help you: Understand the material and pass it with distinction. Understand how big companies think and win. If you have a project, or even an idea in your mind, this is the place where you will learn how to implement it correctly from the first step. Strategic marketing is not advertising... it's long-term brain work. This is what we will do together step by step.