If your business depends on sales, your structure determines your revenue. I help founders design, improve, or scale their sales organization — from hiring and training to KPIs and incentive structures. What you will learn: + How to hire the right sales profiles & avoid mis-hires + How to set clear KPIs and activity-based goals + How to build an onboarding & training plan + How to design a motivational compensation plan + How to create repeatable sales processes & playbooks Why Learn With Me: ✓ I have built, scaled, and led commercial organizations in multiple markets, including EU expansions and remote team management. I specialize in taking sales teams from inconsistent → predictable performance. Format: • Not theory — hands-on coaching • Every session adapted to your challenges, for maximum practical learning & results • Business/Company-specific assessment • Session count adapts to your pace — we finish as fast as you’re ready

Grow your direct bookings, optimize distribution, reduce OTA dependency, and build a commercially resilient hospitality business — regardless of your property size. What you will learn: + Direct booking strategy vs OTA dependency strategy + How to improve pricing, availability & distribution mix + How to negotiate effectively with OTAs and partners + How to reduce cost of acquisition and increase RevPAR + How to structure digital presence & sales funnels Why learn it together: ✓ 15+ years experience in the (online) hospitality industry ✓ Sales leadership roles at Booking.com, WebHotelier, June Homes, hotel chains ✓ Onboarded & trained 1,000+ hospitality partners ✓ Built commercial strategies during both growth and crisis cycles Format: • Not theory — hands-on coaching • Every session adapted to your challenges, for maximum practical learning & results • Property-specific assessment • Session count adapts to your pace — we finish as fast as you’re ready

Learn how to sell with confidence — even if you have zero experience. In this class, I guide you step-by-step through the full sales process: building rapport, asking meaningful questions, presenting value clearly, handling objections, and closing without pressure. What you will learn: + How to structure a sales conversation from start to finish + How to ask the right questions that uncover real needs + How to communicate confidently and naturally + How to turn interest into commitment + Practical scripts + real role-play to build confidence fast Why learn it together: ✓ I’m a VP of Sales with 15+ years of hands-on experience in high-growth companies (Booking.com, WebHotelier, More.com, June Homes). I’ve trained & developed several sales professionals who went from beginners to top performers. Format: • Not theory — hands-on coaching, adapted to your challenges • Real call practice • Personalized feedback • Session count adapts to your pace — we finish as fast as you’re ready.

Being promoted doesn’t automatically mean you know how to lead. I help new managers learn how to motivate people, give feedback, manage performance, and build trust — without micromanaging. What you will learn: + How to lead different personality types + How to give constructive feedback that people accept + How to manage performance with clarity & fairness + How to set goals and expectations that get followed + How to communicate like a leader instead of a peer Why learn it together: ✓ During my 10+ in leadership roles, I’ve lead, managed & developed teams of all sizes (5 to 45+), across multiple fast-scaling companies. I was also trained at Booking.com in various leadership frameworks. Format: • Not theory — hands-on coaching • Every session adapted to your challenges, for maximum practical learning & results • Leadership communication exercises • Personalized leadership style development • Session count adapts to your pace — we finish as fast as you’re ready