Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or precisely to help you directly to enhance the content of your product and design a text, a letter, a catchphrase, a slogan, write marketing files, press releases, a web page, blog posts, advertising banners and newsletters (…) in a powerful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how to write writings highlighting a brand, a product, a person or quite simply a company... in order to promote it and so that it can gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you how to do it by yourself, it will be a question of precisely understanding your need, your product, your strategy, the values you wish to convey (…). Objective: be creative enough to capture the attention of your audience and inspire readers. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (…) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include the deepening of writing skills to give personality to your texts, the development of ideas, concepts and their implementation, creativity / presentation techniques … all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progression following these private sessions is perceptible from 1 to 2 sessions (*study 2022). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

➤ Being a good manager is also being a good communicator. After all, a strategy can only be put into practice if you show yourself capable of interacting with your employees, of being a source of inspiration for them and of listening to their concerns. Unfortunately, not all managers naturally excel in this role and their difficulties in asserting themselves as true leaders is often attributable to their difficulties in communicating. ➤ The objective would then be to explore together the areas of improvement in terms of communication know-how. And managing effectively requires specific and cutting-edge know-how. ➤ In fact, managerial communication corresponds to the interactions between the management of the company and the organization and more specifically, between the manager and his team. This manager is in charge of transmitting information and directives coming from higher hierarchical levels, supporting internal communication, distilling messages related to his own management to obtain the commitment of his team, all while transmitting a message effectively. ➤ This exercise can therefore be tricky: this is why it is important to choose the right mediator in order to be well supported, not only to be understood by those around him, but also to carry out his mission. ➤ What to communicate? When ? Whose ? These questions will find an answer in the consistency of the actions undertaken. Good managerial communication will thus aim to exchange / dialogue effectively with its employees, maintain a close link between the different layers of the company, bring human relations back to the heart of the company, establish a climate of trust and good team cohesion, motivate by inspiring. ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, and this from the 1st session. Statistically, the progression following these private sessions is quickly noticeable, from 2 or 3 sessions*. (*study 2022). ➤ THE TRAINER: Trained in Grande Ecole post-preparatory classes & Ivy League university in the United States, our teacher has specialized and has been working for more than 15 years, in Europe and North America, in the field of communication , in reputable international public and private establishments, intervening in forums and conferences, and oriented on two axes: training and coaching, with pedagogy and careful methodology as key words. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progression following these private sessions is perceptible from 1 to 2 sessions (*study 2022). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

Behavioral analysis uses principles of behavior to solve practical everyday problems. Starting from observations, several hypotheses are put forward, without ever judging, to decode and decipher gestures, words, a way of expressing oneself (...). Based on empathy, these methods allow: - on the one hand, to understand his interlocutor and to adapt to the situation to effectively transmit his messages and convince - on the other hand, to improve one's own verbal and non-verbal communication with a verified methodology and very specific techniques Therefore, it is not only a question of learning to 'decode' the other but also of improving one's skills during oral interventions in public, better managing one's personal/professional communication & the conflicts which result from it, mastering the negotiation techniques (...): your objectives in terms of communication can be diverse and the objective of these sessions is precisely to accompany you to better achieve them. So how do you get a clear message across, make a difference & make an impression? ➤ So, how to listen and be listened to, convince and be impactful, challenge and make an impression, enhance your content, address your audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of oral presentation, of simple intervention or of 'one to one` exchange, aiming to challenge your audience or interlocutor, by taking care of the substance as well as the form. , all in a professional or personal context. For this, there are various techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience to support pragmatic & concrete techniques, to decode the gestures and behaviors of its interlocutors but also to improve confidence in self, his confidence, his ease by overcoming his embarrassment and mastering his emotion in public. But also to work on his leadership & his charisma, in a context where empathy and emotional intelligence are at the service of communication. ➤ So, in this context, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a targeted methodology: ✓Practical tools to perfect your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of public speaking (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma) to ensure consistency between substance & form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓ Avoid letting your emotions show through and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. (…) ➤ To master the keys to successful public communication, it is advisable to reinforce the impact of one's speeches: by structuring one's interventions and taking into account the circumstances and expectations of the public; by making an impression through storytelling; integrating the psychological and emotional factors of effective oral communication; integrating emotions in the preparation of the message and the arguments; anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practical exercises adapted to your daily situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can apply them immediately, and from the 1st session. ➤ THE TRAINER Trained in a Grande Ecole post-preparatory European classes & Ivy League university in the United States, our teacher has specialized and has worked for more than 15 years, in Europe and North America, in the field of communication, in renowned international public and private establishments, intervening in forums and conferences, & oriented towards pedagogy and careful methodology. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progression following these private sessions is perceptible from 1 to 2 sessions (*study 2022). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

➤ From NVC (Non-Violent Communication) through the pragmatic tools of empathy and emotional intelligence. From personal to professional. From theory to practice with simulations. It is about putting in place rational tools to defuse conflicts and enter your comfort / security zone. In particular, simple techniques which make it possible to improve intimate, personal and professional relationships, or even to resolve and manage violent situations in a harmonious, effective and lasting way. ➤ Indeed, the objective is to improve personal / professional communication & overcome any resulting conflicts. So how do you get a clear message across and make a difference? ➤ More precisely, the objectives are to: 0. Understand and identify the issues / risks then find a balance between empathy and conviction 1. Use interpersonal communication techniques resulting from mediation to defuse tensions and gain distance 2. Dissociate the relational and the nature of the disagreement - Overcome cognitive and psychological obstacles 3. Acquire the techniques of self-defense and mastery without hurting and being injured 4. Face and then defuse difficult behaviors (blackmail attempts, threats, destabilization) or even dangerous with a mediation strategy 5. Develop conflict management and negotiation skills, alternating attentive listening, active speaking and rationality in the face of the limited rationality of the angry individual. ➤ Whether your objective is personal or professional, defusing conflicts, negotiating and speaking relevant and successful must always be effective and efficient, with clear, simple and powerful messages, creating an adequacy between the message received and the message sent. Consistency between form and substance. ➤ So, how to listen and be listened to, convince and be impactful, challenge and mark the spirits, enhance its content, address its audience effectively and optimize the quality & clarity of the exchange / message? It is precisely a question of going through, applying and deploying practical and effective techniques of verbal and non-verbal communication. ➤ Thus, mastered, the practical method allows, through a set of simulations and scenarios based on your daily experience supporting pragmatic & concrete techniques, to improve self-confidence, self-confidence, but also to work on one's leadership & charisma. ➤ So, in this context, after having precisely defined your objective & gone through the blockages encountered, here are some examples of themes covered through concrete techniques & a targeted methodology: ✓Practical tools to perfect your rhetoric/repartee ✓Decode and use the practical communication tools of great leaders ✓Fundamentals (practices) of eloquence but also of public speaking (intonation, gaze, gestures, elocution, range, emotions, pronunciation, development of one's own style of charisma) to ensure consistency between substance & form ✓Fundamentals of Body Language to support and not interfere with the speech while being convinced & convincing. ✓ Highlighting their speech & promoting their speaking to arouse interest, by building on their strengths. ✓Creation of a coherence between the message emitted & the message received in order to improve its speech and in fact, its professional/personal relations. ✓Management of Q&A sessions & external reactions during an intervention or an oral exchange. ✓Practical tools to put your interlocutor at ease and appear friendly/interested. ✓To succeed in a negotiation/mediation. ✓On the one hand, learning to say 'no' simply in three steps AND on the other hand, getting people to say 'yes'. ✓To turn sentences into positive AND constructive. ✓To manage conflicts (eg 'assertive' communication techniques, eg CNV techniques - Non Violent Communication). ✓To put NLP (neuro-linguistic programming) at the service of communication. ✓To adopt effective, simple, fair and engaging language. ✓To use sentences, turns of phrase & expressions allowing to be precise, simple, effective & challenging. ✓To manage your personal & professional relationships with, for example, the preparation of your ratings. ✓Make your hypersensitivity a strength to tame your abilities. ✓Listening proactively and expressing / conveying ideas / message clearly. ✓ Avoid letting your emotions show through and propose a constructive solution to problems, while drawing on your own relational skills. ✓Be better equipped to recognize and immediately remedy situations that weaken their authority and affect their ability to communicate effectively. ✓Enhance their potential for expression and creativity (often underestimated until now) and 'apparent' sociability ✓Develop not necessarily self-confidence, but the 'appearance' of self-confidence, refine one's listening to respond adequately, open up to the resources of the imagination, free oneself from the rational to then structure one's speech. ✓Relate their communication objectives (project, institution, values, ideas, demands, etc.) to the form of their expression. ✓Learn and put into practice persuasive communication techniques and better understand the perception that others have of oneself. In order to improve his skills of 'self-presentation' and conveyed image. ✓Practical techniques to foster the engagement of the other party. ✓Strengthen the structure of its communication and develop a convincing argument in order to sell its ideas and projects. (…) ➤ To master the keys to successful public communication, it is advisable to reinforce the impact of one's speeches: by structuring one's interventions and taking into account the circumstances and expectations of the public; by making an impression through storytelling; integrating the psychological and emotional factors of effective oral communication; integrating emotions in the preparation of the message and the arguments; anticipating objections and delicate situations; by preparing and structuring an attractive and convincing presentation framework; by experimenting with the rules of improvisation; by adequately managing difficult situations (...). ➤ In short, each session combines techniques & practice exercises adapted to your everyday situations (filmed with your agreement in order to be reviewed, commented on, decoded together live), so that you can put them into practice immediately, this from the 1st session. ➤ THE TRAINER Trained in a Grande Ecole post-preparatory European classes & Ivy League university in the United States, our teacher has specialized and has worked for more than 15 years, in Europe and North America, in the field of communication, in renowned international public and private establishments, intervening in forums and conferences, & oriented towards pedagogy and careful methodology. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. ✓ Languages: French/English. ✓ The progression following these private sessions is perceptible from 1 to 2 sessions (*study 2022). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.