BUSINESS JOURNEYS: CHOOSE YOUR DESTINATION Every learning experience is part of your life’s journey. Whether you need to communicate in English in marketing or sales, in finance or facilities, or as a personal assistant or project manager, together we will plan your itinerary for a Business English Journey that will ensure you have the best language learning experience and further your career. Below is an example of the: BUSINESS JOURNEY: MARKETING THE JOURNEY Every learning experience is part of your life’s journey. Together, we will plan an English Language Marketing Journey itinerary that ensures you have the best and most comprehensive language learning experience. THE DESTINATION Students will be presented with a series of language learning opportunities, exercises, and situations designed to equip them with a thorough grasp of the language used in business and marketing. LANGUAGE ATTRACTIONS This Journey will visit the language areas required to understand, communicate, and discuss key marketing concepts and how they are presented in modern business situations. — What is marketing? — What is integrated marketing communication? — Identifying market channels and understanding logistics. — Do you understand branding? — Utilising marketing information and research, segmentation, positioning, and targeting. — How to prepare, present, and critique a marketing strategy. — How to read and use consumer behaviour, and set pricing strategy. —Ethical questions. WHO SHOULD TAKE THIS JOURNEY People already involved in or have a track record of marketing management and understand how marketing fits into and interacts with their organisational environment. Students will be required to work effectively in the classroom as an individual and as a team member. WHERE THIS JOURNEY WILL TAKE YOU Students will learn to master the English language skills and vocabulary to: — Analyse and critique marketing case studies, including their own company’s. — How to conduct a marketing campaign and present it to clients and stakeholders. — Master the language of persuasion and negotiation. — Facilitate and run meetings. DURATION The course comprises ten units each of one hour. (Total: 10 hours)
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Instructor since March 2019