I teach print and digital marketing & communication courses, including the creation and management of websites, management of social networks, newsletters and all digital communication tools. In addition, I train people in the use of Adobe CS Suite such as Illustrator, Photoshop, InDesign, Canvas, ... and office tools such as Word, Excel and Powerpoint.

Nous analyserons ensemble votre problématique, créerons une "carte de route" et définirons vos objectifs. Nos séances se feront préférablement par Skype, mais mon bureau vous est ouvert si vous le désirez. Je m'adapte à votre manière d'apprendre et de travailler. J'adore enseigner, c'est une passion. J'ai plus de 25 ans d'expérience dans la communication et le marketing. Depuis presque 15 ans suis devenue experte en marketing et communication digitale. J'ai dirigé ma propre agence à Genève pendant 10 ans et donné des cours de marketing/communication/relations publiques/ digitale dans les écoles spécialisée (Bachelor & Masters) en marketing en Suisse (Polycom, CREA, SAWI, ESM).

Marketing and Sales Course: Drive your Business towards Success Do you want to learn the most effective strategies to promote your business and increase your sales? Then this marketing and sales course is for you! In this course, you will immerse yourself in the world of digital marketing and the most innovative sales techniques, guided by experts in the field. You will learn how to identify and understand your target audience, develop marketing strategies tailored to your specific needs, and use digital tools to reach your customers effectively. Additionally, you will explore the fundamentals of consumer psychology and how to apply them to influence purchasing decisions. You'll learn how to create persuasive advertising campaigns and use social media and content marketing to build a strong online presence. When it comes to sales, we'll teach you proven techniques to close deals, handle objections, and build lasting relationships with your customers. From the prospecting process to post-sale follow-up, you'll gain the skills necessary to convert potential customers into loyal customers. Whether you are starting your own business or looking to improve your company's marketing and sales strategies, this course will provide you with the knowledge and practical tools you need to achieve success in today's competitive business world. Enroll now and take your business to the next level with our Marketing and Sales course!

Modules: Marketing Mix - 4P Marketing Tactics The Brand - Level 1 The Brand - Level 2 The Brand - Level 3 Objectives by modules: Marketing Mix - 4P: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - Being competitive in a constantly evolving market - Improve knowledge of market planning processes - Have a set of tools that will help you design, implement and monitor your marketing plan Marketing Tactics: Have a better understanding of Marketing Communication and how to use it to support your marketing plan. The Brand - Level 1: Increase the knowledge behind the brand. - Brief overview of Branding and Marketing - Creative process: making a Brand (why, how and what) - The brand's identity: the consolidation of the brand The Brand - Level 2: concretely set the foundations of your business strategy for the coming years. This includes, among others, the following concepts: - The Brand for the target customer in the different markets - Marketing Decision Makers: Stop Thinking Tactics, Start Thinking Brand Campaigns - The Brand and Brand Development Model Process - Translate the Brand Value into a 360 ° experience: The ROI of creating an emotional connection with the Visual Language of the Brand Mark - Level 3: With this module, it is possible to avoid the classic mistakes that occur in a highly competitive market. The goal is to find a new way to refresh the brand, identity and create new value. - How to refresh a Brand successfully and avoid the 7 deadly sins of Branding - Use the data to deliver relevant Marketing and Brand awareness and thereby optimize the customer experience

Marketing involves buying and selling products and services. Understanding the various methods of marketing, their merits and demerits and how to go about them is crucial. That's why I'm here to let you know these basics before you can decide which one suits you best. Various types we'll cover in detail include digital marketing, advertising, public relation, personal selling and direct marketing

Copywriting is the art of selling with words. In short, it's written marketing. Concretely, a copywriter (or copywriter) writes content tailored for the sale of a product or service. And precisely, it is either: - to offer you concrete techniques, a clear methodology and pragmatic tools to learn how to write quality content yourself for your own needs - or to help you directly to promote the content of your product and design a text, a letter, a hook, a slogan, write marketing files, press releases, an internet page, blog posts, advertising banners and newsletters (...) in an impactful and optimal way. Choose the appropriate terms and format them in order to convey an idea, a message, in the most relevant, effective and persuasive way possible. So, how can you write writing highlighting a brand, a product, a person or simply a company... in order to promote it and gain visibility? This is why, to help you on the one hand, to create strong, attractive and synthetic messages but also on the other hand, to teach you to do it for yourself, it will be a question of precisely understanding your needs, your product, your strategy, the values you wish to convey (...). Objective: to be creative enough to capture the attention of your audience and make readers want it. With reusable writing, making your communication profitable, increasing your notoriety and achieving your objectives (...) allows you to make a lasting impression over time. Because always keep in mind that the writing remains. Develop your visual approach, compare the coherence of the text with the guideline but also the coherence of the idea with the graphic concept: it is also a question of assuming the tasks of coordination. If you also wish to train yourself to write other content yourself, the training can include deepening your writing skills to give personality to your texts, developing ideas, concepts and their implementation, creativity/presentation techniques... all anchored in practical exercises and scenarios. ➤ THE COPYWRITER TRAINER Trained at the Grande Ecole post-European preparatory classes & Ivy League University in the United States, our teacher has specialized and worked for more than 17 years, in Europe and North America, in the field. On the one hand as a copywriter then as director of communication / advertising agencies. On the other hand, as a trainer in this field in renowned public and private international establishments, speaking in forums and conferences. ➤ PLACE, TIMETABLE, PRICES ✓ Locations: Geneva-Lausanne-Fribourg-Zurich-Neuchâtel-Lugano-Montreux-Basel-Neuchâtel-Bern-Lucerne-Brussels-Luxembourg-Paris-Lyon. But currently, these sessions continue to be offered by videoconference in the current context and in accordance with general demand which is almost unanimous on this subject. ✓ Indeed, apart from the classic advantages of videoconferencing (time saving related to travel & their unforeseen events, eco-responsibility, increased schedule flexibility, etc.), the quality of the session & the interaction remain identical. In addition, the entire exchange, notes and recommendations are immediately transcribed on the dedicated chat. ✓ To support us among ourselves & to be pleasant to you in this sustainable / particular period and in a spirit of solidarity, the fees are temporarily reduced and will not increase after the start of our sessions. The rate offered is not a corporate rate and does not allow the delivery of invoices to companies that request it. ✓ Languages: French/English. ✓ The progress following these private sessions is perceptible from 1 to 2 sessions (*2024 study). ✓ As other people do regularly, you can also please your loved ones by offering gift vouchers available all year round. CONTACT / PROGRAM ✓ A la carte program: evaluated and adapted to each need.

Unleash the Hidden Persuader Within: Why Marketing is Your Secret Weapon Marketing isn't just about catchy slogans or flashy ads. It's about understanding the very core of human desire, the psychology behind why we buy, and the power to connect with people on a fundamental level. Become a Mastermind of Influence: In today's world, everyone and everything is competing for attention. Marketing equips you with the tools to cut through the noise and get your message heard. You'll learn how to craft compelling stories, target the right audience, and influence their decisions in a way that feels natural and authentic. Open Doors to Diverse Opportunities: Marketing is the lifeblood of any business. From tech startups to artistic ventures, every organization needs a way to reach its ideal customer. With marketing expertise, you'll have a transferable skillset that opens doors to a vast array of exciting careers. More Than Just Business: Market Yourself and Your Dreams: The skills you learn in marketing extend far beyond the boardroom. You'll gain the confidence to promote yourself, your ideas, and your passions. Whether you're launching a creative project or negotiating a raise, marketing empowers you to stand out from the crowd and achieve your goals. The Future is Marketing-Driven: As technology evolves and the way we connect changes, marketing will remain at the forefront. By learning marketing, you're not just building a career, you're investing in a future-proof skillset that will remain relevant for years to come. Marketing is more than just a subject; it's a powerful way of thinking, a skillset for the modern world, and a key to unlocking your potential to influence and connect. So, are you ready to unleash the hidden persuader within?

Description: This course is designed to help marketing professionals and business owners create quality media content for digital marketing campaigns. Participants will learn how to create media content of different types such as videos, flyers, posters, logos and animations using the latest marketing technologies and trends. The course will also cover the use of artificial intelligence for content production and the application of neuromarketing and storytelling to create content that solves customer problems and engages their target audience. Learning objectives: Understand the basic concepts of digital marketing and content management Learn how to create quality media content for digital marketing Understand the use of artificial intelligence for content production Apply neuromarketing concepts for effective content creation Master storytelling techniques to create stories that engage the target audience Know how to measure the effectiveness of media content production Course content : Introduction to digital marketing and content management Creation of videos for digital marketing Creation of flyers and posters for digital marketing Creation of logos for digital marketing Creation of animations for digital marketing Use of artificial intelligence for content production Application of Neuromarketing for Effective Content Creation Using storytelling to create stories that engage the target audience Measuring the effectiveness of media content production Teaching methods: The course will be delivered in the form of presentations, demonstrations and practice in small groups. Participants will be encouraged to actively participate and ask questions to maximize their understanding and learning. Prerequisite: No prerequisites are required to attend this course.

Are you ready to unlock the power of digital marketing and take your skills to the next level? Whether you're a budding entrepreneur, a marketing professional looking to enhance your expertise, or simply eager to explore the exciting world of Digital Marketing, it's your time. This immersive course will provide you with a comprehensive understanding of digital marketing strategies and techniques that drive results. From establishing your online presence to effectively engaging your target audience and maximizing conversions, this course covers everything you need to know to succeed in the digital landscape. Are you ready to unlock the power of digital marketing and take your skills to the next level? Whether you're an emerging entrepreneur, a marketing professional looking to improve your experience, or just eager to explore the exciting world of online promotion, this is your time. This immersive course will provide you with a comprehensive understanding of digital marketing strategies and techniques that drive results. From establishing your online presence to effectively engaging your target audience and maximizing conversions, this course covers everything you need to know to succeed in the digital landscape.

Are you enrolled in a Business Management or an MBA program and you need help in your business courses? Fatih would be happy to help you in your business management, marketing, human resource management and other related courses. I have a PhD in economics from Georgetown University and I have a BA in economics from Bogazici University. Over the past 10 years I have worked as an Associate Professor of Economics and Finance in various universities and I tutored university students in various economics, finance, and accounting courses. Our academy helps college students in their various courses. We have students from various universities in US and UK including American University, George Washington University, Nottingham University, King's College London, University of Bath, Northwestern University, University of Royal Holloway etc. Please contact us if you need help in any of your business management courses.

This dynamic and interactive course aims to develop students' in-depth understanding of marketing fundamentals, while emphasizing the development of communication and project presentation skills. Designed for students wishing to immerse themselves in the practical and strategic aspects of contemporary marketing, this program provides a platform to explore the latest industry trends, effective communication techniques and best presentation practices. Course content : Marketing Fundamentals: Students will be introduced to key marketing concepts, including market segmentation, brand positioning, SWOT analysis and customer relationship management (CRM). Communication Strategies: This module will highlight the importance of effective communication in the context of marketing. Topics covered will include copywriting, visual communications, crisis management and social media strategies. Project Presentation: Students will learn to prepare and deliver compelling project presentations. They will learn practical skills such as structuring presentations, persuasive storytelling and speaking time management. Case Studies and Practical Projects: Real-life case studies and practical projects will allow students to apply theoretical concepts learned in class to real-world industry situations. This will promote the development of practical skills and an in-depth understanding of contemporary marketing challenges. Course Objectives: Develop a thorough understanding of marketing fundamentals. Improve written and oral communication skills. Acquire practical project presentation skills. Apply theoretical knowledge to real industry situations through case studies and practical projects. Prepare students to meet the challenges of contemporary marketing with confidence and competence. This course offers a unique opportunity to integrate strategic, communications and practical aspects of marketing, preparing students to excel in a constantly evolving professional environment.

-I provide full assistance in developing a research project from A to Z, covering the initial steps of formulating a good research question, to writing a good literature review, collecting data and analyzing it -Develop a comprehensive understanding of Research Methodologies and practice - Advanced Data preparation and analysis using SPSS or STATA, JASP -Develop Questionnaires and surveys -Qualitative and Quantitative advanced analysis (multivariate regressions, Panel, VAR, Time series etc.) -full thesis writing assistance

You will be able to recognize the sounds of the letters. You will practise the pronunciation and stress steps. You will exercise on the long and short sounds. You will gain the sheets and oral drills to practise your own listening and speaking skills. At the end of the class, you will take the H.W .

This entrepreneurship class offers students a unique opportunity to delve into the exciting world of business innovation, risk-taking, and venturing into new ventures. This dynamic field equips students with the knowledge, skills, and mindset necessary to identify, evaluate, and pursue entrepreneurial opportunities. In an entrepreneurship class, students can expect to gain a wide range of valuable insights and practical knowledge that can be applied to various aspects of their personal and professional lives. This introduction will outline some of the key areas that students can expect to learn in an entrepreneurship class. 1. Entrepreneurial Mindset and Creativity: One of the fundamental aspects of an entrepreneurship class is developing an entrepreneurial mindset. Students will explore the characteristics, attitudes, and behaviors of successful entrepreneurs, such as creativity, adaptability, resilience, and a willingness to take calculated risks. Through interactive exercises and case studies, students will learn how to think innovatively, identify opportunities, and approach challenges from an entrepreneurial perspective. 2. Opportunity Recognition and Evaluation: Identifying and evaluating business opportunities is a crucial skill in entrepreneurship. Students will learn how to assess market demand, analyze industry trends, and conduct feasibility studies to evaluate the viability of potential ventures. They will develop the ability to recognize untapped market niches, identify customer needs, and generate innovative ideas that can be transformed into viable business opportunities. 3. Business Planning and Strategy: A strong foundation in business planning and strategy is essential for aspiring entrepreneurs. Students will learn how to develop comprehensive business plans, including elements such as market analysis, competitive positioning, financial projections, and risk assessment. They will gain insights into different business models and strategies, including growth strategies, marketing strategies, and operational plans. The class will emphasize the importance of strategic thinking, resource allocation, and long-term planning for entrepreneurial success. 4. Financial Management and Funding: Understanding financial concepts and effectively managing finances is crucial for any entrepreneurial venture. Students will learn how to develop financial statements, manage budgets, and analyze financial indicators. They will also explore different sources of funding, such as bootstrapping, angel investors, venture capital, and crowdfunding. Additionally, students will gain insights into financial risk management, valuation methods, and the importance of financial sustainability in entrepreneurial ventures. 5. Marketing and Sales: Marketing plays a critical role in the success of any business. In an entrepreneurship class, students will learn about marketing strategies, market segmentation, branding, customer acquisition, and customer relationship management. They will understand the importance of effective communication, building a strong brand identity, and developing marketing campaigns that resonate with target audiences. Students will also explore various sales techniques and negotiation skills that are essential for driving business growth. 6. Entrepreneurial Leadership and Team Building: Entrepreneurship is not a solitary endeavor; it often involves collaboration and teamwork. Students will learn about effective leadership styles, team dynamics, and the importance of building and managing a high-performing team. They will gain insights into motivational techniques, conflict resolution strategies, and fostering a culture of innovation and entrepreneurship within an organization. 7. Legal and Ethical Considerations: Entrepreneurship involves navigating legal and ethical complexities. Students will explore topics such as intellectual property protection, contracts, regulations, and ethical decision-making. They will gain an understanding of the legal framework within which entrepreneurs operate and the importance of conducting business in an ethical and socially responsible manner. 8. Entrepreneurial Networking and Support Systems: Building a strong network and accessing support systems is vital for entrepreneurs. Students will learn how to develop and leverage professional networks, engage with mentors, and tap into entrepreneurial support organizations and resources. They will gain insights into the power of networking, collaboration, and accessing the expertise and guidance of experienced entrepreneurs. In conclusion, an entrepreneurship class offers students a diverse and enriching learning experience. By exploring topics such as entrepreneurial mindset, opportunity recognition, business planning, financial management

I specialize in tutoring cost accounting, management accounting and commerce papers. My goal is to keep the students challenged, but not overwhelmed. I assign homework after every lesson and provide periodic progress report. This focus is to learn very easily.